Beschreibung
International Marketing Manager Service - B2B, Digital Analytics, GA/Adobe, website analyticsRole:
For our client in the Pharma industry based in Rotkreuz we are looking for a International Marketing Manager Service.
The GCS Customer Experience Team is a newly created team within the Global Customer Support department. The objective of the team is to improve the customer experience related to service in close collaboration with the product life cycle teams, regions, affiliates and other stakeholders. The team is analysing customer journeys, identifying areas for improvement, and it provides state-of-the-art digital solutions for our lab customers.
We are looking to hire an International Marketing Manager to help us to define and implement a global marketing strategy for our customer support offerings. The Marketing Manager works on the planning and implementation of projects that support the service commercialisation function, interacts directly with product managers to identify new service marketing opportunities (incl. marketing of digital service offerings), prepares regular marketing activity reports and responds to questions from the sales organization.
Areas of responsibility:
* Support and coordination of Digital Asset Management system, improvements, maintenance, content management
* Set up and maintain analytics Dashboards, and propose actions to improve digital properties based on analytics
* Support CPS Marketing Team within in-Focus marketing campaigns (digital)
* Support and set up of digital posters for events / tradeshows
* Support with maintenance of CPS intranet and product database
* Consultancy for Digital Marketing projects
* Accountable to establish a market-oriented value proposition for the whole customer service portfolio
* Accountable for the development of key messages, marketing plans/tools/activities/events and communication of product positioning for specific buyer types / personas and in line with the customer journeys
* Ensures alignment of plans and messaging with product and corporate brand management and drives the execution of according marketing plans
* Plans and manages customer and affiliate touchpoints to ensure consistent and stakeholder specific messaging across all channels (in alignment with the communication manager)
* Establishes marketing materials (digital and non-digital) in cooperation with the lifecycle team and the regions/affiliates
* Measures and optimizes promotional activities and materials
* Preparation, implementation and monitoring of respective marketing budget
* Supports affiliate and region-specific marketing activities/projects and coordinates feedback to
monitor their implementation and effectiveness
* Translates features & benefits of digital service products into customer marketing materials for the affiliates
* Plans and executes various commercial trainings to ensure market impact (e.g. marketing, sales & brand training)
* Ensures close interaction and exchange with training leaders / trainers in order to ensure
alignment of training concepts
* Responsible for maintaining the competitive marketing intelligence (in the Competitive Marketing Program) used to provide tender support in collaboration with the product manager.
* Manage the activities outsourced Marketing agencies activities when scaling is needed
Professional and technical requirements:
* Education as Marketing Manager / Bachelor's degree Marketing / Business Economics, Master is an advantage
* Seven years of marketing and sales experience in B2B marketing
* Seven years Work experience in a global marketing environment
* Digital Analytics experience GA/Adobe
* Set up / improvements of content of websites based on analytics (collaboration with IPMs)
* Proven working experience in digital marketing, e.g. experienced working with structured wikiand web page-creation and social collaboration/marketing tools
* Good command of Powerpoint and/or Google Slides
* Experienced in managing external marketing agencies
* Ability to participate in interactions with senior internal stakeholders, including Senior Leadership in Regions and Affiliates
* Ability to successfully work within cross-functional matrix teams, building vision and strategy, driving and influencing others
* Proven track record of ability to make decisions in complex and ambiguous situations
* Fluent English skills (spoken and written) and cultural empathy are a must
Nice to Haves:
At least 7 years of marketing and sales experience in B2B marketing, ideally in the environment
of professional services/technical support
* Knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
is highly desirable
* Experience in a global company
Reference no: 920030 AD
Role: International Marketing Manager Service
Industry: Pharmaceutical industry
Workload: 100%
Location: Rotkreuz, Switzerland
Start date: 01.03.2021
Duration: 6 months after start date, with possible extension
About us:
ITech Consult is a certified ISO 9001:2015 Swiss company with offices also located in Germany and Ireland. ITech Consult is specialised in delivering IT candidates for contract work. We were founded in 1997 by IT professionals; hence we well understand what it means to be professionally supported in your search for a new project and being employed.