Beschreibung
Briefing Website N’Joy!1. About the business “N’Joy!”
What is N’Joy!?
N’Joy! is a complete new business, that is going to be launched in Feb 2021: A home cooking service of two passionate foodies including event management.
“N’Joy! takes care of everything for the guests to have fun at their homes or at the booked venue.”
• Service: Planning your event, shopping groceries, prepping e.g. table setting and decoration, cooking, and serving meals
• Mission: Making a home more comfortable, warm, and cosy by sharing meals with friends and family.
• Brand personality: easy, transparent, affordable, flexible, and authentic
N’Joy! provides a booking and purchase service. Our website allows the customer to book a private chef for an event and to purchase extra services such as table decoration, motto parties, etc. By offering this service N’Joy! allows you to invite your loved ones to our home, but without too much effort. The mission of N’Joy! is to make a home more comfortable, warm and cosy by sharing meals with friends and family. In a day and age where most do not have the time or energy (or skill) to plan, shop, prep and cook for hours before having friends over. Eating together provides a fun time to be connected and calms you down. And this is exactly what we would love to provide!
The Founders
The founders Vanessa Schmidt and Trang Nguyen are passionate foodies, who will be organizing as well as executing the events (planning, shopping, prepping, cooking, and serving). When starting the business, we will be executing everything by ourselves (planning, shopping, prepping, cooking, and serving).
If this business is getting busier, we would like to work with independent self-employed professionals. In providing the services, N’Joy! then acts as the agent of the Independent Professionals and / or Retailers.
2. Target audience & users
(Young) adults between 25 and 45 years from Basel, who are looking for an alternative to going out to a restaurant or bar, but still want to spend a carefree and great evening for two or with their friends for an affordable sum. Especially open-minded, young professionals could be an exciting target group.
• Age: 25 and 45 years
• Characteristics: open-minded, young professionals
• Region: Basel City, Basel Region
3. Objectives of the New Site
We are aiming for a modern website:
• that allows the customer to easily understand our service (clear, simple, minimalistic)
• that provides a simple booking process
• that offers set menus and single dishes to chose from as well as extra services
• that automatically calculates the added menus, dishes services to a visible and structured receipt which shows you the total amount of your order (e.g. like an online grocery shop)
4. competitors and similar websites
Since we only offer our services in Basel City and Basel Region we have found the following competitor websites that offer in-home cooking services of private chefs:
• www.baslerkochtopf.ch
• www.baslermietkoch.ch
• www.mystarkoch.ch
• https://nmf.ch/sites/partyservice-basel.ch/areerat-tanadee-catering.htm
• https://baslerstoerkoch.ch/
• https://www.team-events.ch/en/offers/cooking-together/team-cooking-in-basel/
Our role model website: https://yhangry.com/
SWOT Analysis
Internal
Strengths Weakness
• Modern and contemporary
• We are not star chefs, therefore easy-going and casual ? “friends cooking for friends”
• Social media activity
• Clear and transparent pricing structure
• Easy selecting and booking process
• Young entrepreneurs for a young target group • Limited time and resources (only two people)
• No professional chefs
• Less experienced
External
Opportunities Threats
• Competition is rather old-fashioned, and their website is not attractive and does not appeal to a young target group
• Competitors' pricing structure is not transparent, booking would only be considered for larger events
• N’Joy! website can be more clear, modern, and simple • Cost structure may quickly become too expensive
• Cooking at an unknown kitchen
• Guests might have higher or different expectations
• Guests might not want strangers in their home
5. Look & feel
The website is aimed at young professionals, so we want a clean, modern, and minimalistic look.
The whole website needs to ooze food, enjoying life and catching up with friends and family.
Colour scheme
Font
Univers Condensed Light
6. Design on different devices
Desktop
Mobile
7. Architecture, technical features & requirements
Language
German and English
Home Page
Overview of all topics that will be explained more in detailed when clicking on these topics and being transferred to their landing pages.
Landing Pages
1. Our Story
2. Our Services
3. Gifts
4. FAQ
5. Press (press articles will be shown)
6. Reviews
7. COVID19
8. Impressum
9. Terms
10. Privacy
Technical features
Please see Design Website PDF file for further explanation!
Selecting process
1. Adding and removing the chosen set menus and/or single dishes
2. Customer can change set menus by exchanging any course with another single dish
3. Filter function (gluten free, vegetarian, etc.)
4. Live calculator with a visible receipt on the right always shows the total amount of selected items
Booking process
• Calendar – The customer must book at least 5 days ahead. The calendar should be showing available dates only.
• Discount code – We would like to be able to offer our customers different discount codes within the booking process
Subscribe Newsletter
The customer can subscribe to our newsletter by entering his/her email address.
Gift voucher
Press
We would like to be able to upload pdf files to the press landing page.
Navigation
1. Easy navigation (user friendly, lots of pictures that intentionally leads the customer to the information he needs)
2. Back to top arrow (always shown – left down)
3. Desktop: always underline the top of the landing page
Chat tool (always shown on – right down)
A chat tool that is always shown on the bottom right, so customers can always drop their questions to. The chat will have an introduction text (e.g. welcome to N’Joy! If you are based in Basel and it’s region simply place your order for spending quality time with your friends and family.), that always pops up when a new customer joins a website and an automatic answer when someone is writing: e.g. thanks a lot for your enquiry. We will get back to you within the next hours. We would prefer this chat tool to relate to our current e-mail address: , so we can chat with the customer easily on hangout.
Customer Review
8. Content Management System
Wordpress, unless you suggest a better option.
9. In-house requirements
The website must be built as a template for us to be able to easily manage updating and adding or content (pictures and text) on a day-to-day basis.
We want to be able to get the following data
• standard user data from Google Analytics (demographics, etc.)
• full data overview of the entire selecting and ordering process (customer journey)
• dashboard with full data overview of orders and sales (monthly sales, order quantity per month, average order amount per month, list of all orders in detail, etc.)
dashboard example:
10. Content
Please find the following appendixes:
• Design Website PDF file
• Folder text
o FAQ word file
o Legal word file
• Folder pictures
11. Online marketing & SEO Keywords
SEO Keywords:
EN GER
Private chef Privatkoch
Cooking class Kochkurs
Basel Basel
Event, events Veranstaltung, Veranstaltungen
Event planning Veranstaltungsplaner
Party
At home Zu Hause
Wedding Hochzeit
Wedding day Hochzeitstag
Civil Wedding Zivile Hochzeit
Birthday Geburtstag
Anniversary Jubiläum
Restaurant
Restaurant Basel
Booking Reservation
Motto Party
The Great Gatsby Party Basel
Party ideas
Dinner Nachtessen
Apéro Riche
Catering
Caterer
Birthday dinner Geburstagsessen
Cooking at home Zu Hause kochen
12. Development stages
Stage 1
Developing the website with the basic features by using existing add-ons:
• Selecting menu
• Filter
• Receipt with a calculator for total amount of the chosen items
• Online shop
• Newsletter
• Email address
• Back to top arrow
• Chat tool
• Sharing the chosen menu to friends & family who will be joining
• Gift voucher
• Discount Code
Stage 2
The basic features mentioned above in stage 1, that might need to be newly implemented by you, should be done in stage 2. Please add them to stage 2, if that’s the case.
• …
• …
Stage 3
Adding more features, that needs to be newly developed:
• Shared calendar (if a customer wants to initiate a dinner or event with more than 6 people, they can use the shared calendar on our website in order find a date that fits for everyone)
• Shared payment system (if we have a group of 6 people for an event, everyone can pay individually for themselves)
• Chef login
• Customer login
13. Hosting, support & maintenance
• We are looking for a web host that offers the entire package of hosting domains, web space, database, e-mail, etc.
• Account and password need to be created under the founders name
• Domain: www.njoyfood.ch for both languages English and German
• E-Mail: We will need the following email addresses:
o
o
o
14. Timing
• Go Live 15th Dec 2020 (Stage 1)
• Stage 2 and 3 will follow in 2021
15. Budget
We would like to start with a very low budget but are also very keen to work with you long term in order develop the website further in 2021. Please send us your proposals for the following three stages that are explained above (7. Architecture, technical features, and requirements):
• Stage 1 – Please send a proposal for stage 1 with existing add-ons - Go Live date on 15th Dec 2020
• Stage 2 – Please send a proposal for stage 2 with newly implemented add-ons (add-ons that we have mentioned in stage 1, but need to be newly implemented)
• Stage 3 - Please send a proposal for stage 3 with newly implemented add-ons as explained in 7. Architecture, technical features, and requirements