Beschreibung
Senior Manager, Worldwide Marketing - Direct to Consumer/Pharma
Superb, leading pharmaceutical require a Senior Marketing Manager to lead the design development and roll out of market-winning direct to consumer (DTC) connections across
Global Markets.
Responsibilities include:
> Work with the lead Tier 1 Global markets (US, Canada, France, Germany, Japan, China, Russia, MENA, India) on the harmonization of brand communications under the new brand identity of OneTouch
> Champion the understanding of consumer insights across T1 markets and bring the voice of the consumer to the development, launch excellence and tracking of new launches.
> Advise T1 markets on strategies to uplift brand equity, optimize media investments and tracks execution/ROI
> collaborate with markets to upgrade in-market IMC capabilities and skill sets
> Reinforce a culture of connection, sharing and leverage of best practices and export key campaigns to maximize profitable growth
> Exhibit a global mindset in all your activities, preferably drawing on multi-market or international experience.
Required experience:
> Strong project management capabilities
> Influencing and Negotiation Skills
> Collaborative leadership
> Connective communication
> Core brand equity marketing skills;
> P&L Literacy
> Industry experience: Consumer Healthcare, OTC or FMCG
Please apply now for more details!