Beschreibung
For our client, a pharmaceutical company in Switzerland, we are looking for a motivated and ambitious:
Adobe Analytics/DTM Expert - 50% workload in Basel
Background:
Global Digital IT has rolled out the new Digital Backbone for Pharma, serving the needs for digital engagement with HCPs (Health Care Professionals) and Patients for global and regional initiatives. This is based around the AEM (Adobe Experience Manager) platform. Our client is working on continuously improving the platform particularly by analysing user preferences. Since one team member will switch into another project for three months, we are looking for a candidate that can backfill this position. This candidate should be an expert in digital analytics, especially around Adobe Analytics and Dynamic Tag Management (DTM).
Tasks:
- Guide business users on the best practice implementation of web metrics for questions, goals and KPIs
- Maintain Dynamic Tag Management (DTM) configuration and Adobe Analytics report/dashboards
- Build DTM configuration
- Build reports and dashboards in Adobe Analytics for new and existing solutions
- Deliver analytics implementations based on Business questions, goals and KPIs following our standard template
- As needed, data mining from Adobe Analytics
- Mentor support team in Adobe Analytics and DTM best practice
- Deliver an updated campaign code standard with input from regions and local stakeholders
Requirements:
- Recognized expert-level knowledge of relevant methodologies, technologies, languages, standards and processes with 5+ years of experience in the area of Analytics (especially Adobe Analytics and Dynamic Tag Management), preferably with broad industry exposure
- Capability to think strategically
- Excellent understanding of complex landscapes and relationships (business, systems, policies, etc.)
- Excellent ability to communicate with different stakeholders, not only what is being done and how, but also why
Starting date: 14.11.2016
Duration: Till 31.01.2017
Location: Basel, remote is not an option
Workload: 20h per week (50%)