Skills
Pricing & Revenue Management Professional with proven track record of innovation and leadership skills. Passionate about conseptualizing, defining and implementing new pricing approaches to improve overall performance with a special attention on corporate profitability and growth.
Experienced in establishing Pricing departments including following areas:
B2C Pricing: Pricing Differentiation, Dynamic Pricing, Value Add Pricing, Omnichannel Pricing (E-Commerce), Promotions
B2B Pricing: Market-Based Pricing, Consumer Based Pricing, Markdown Pricing, Pricing Waterfall, Profitabilty Analysis & Forecasting
Tools: MS Word, Excel, PowerPoint, Google Analytics, SAP, Spotfire
Projekthistorie
Responsible for the pricing department with the main objective on the online business (Successfully established the pricing department)
- Definition and implementation of the pricing strategy to drive revenue growth while securing overall profitability
- Specification of rule-based pricing algorithms to enable pricing automation
- Pricing Differentiation on online sales channel level
- Identification and monitoring of relevant KPIs for Pricing, E-Commerce (G-Analytics Data) & Purchase to advance data-based revenue management approach
- Definition of the relevant article sets and the pricing approach for Promotion Planning
- Eveluation and assessment of pricing and promotion activities
- Close partnership to sales, purchase & marketing departments, ensuring the strategic corporate alignment of the pricing department
- Selection and implementation of the relevant technical pricing tools
- Provision of qualitative and quantitative analysis to enhance interface management efficiency
* Defining individual pricing strategies for the main key accounts on European
and Intercontinental level. Acting as main business partner for the Sales and
Operations Department.
* Development of list rates for intercontinental products in close cooperation with
other regions and departments.
* Creation of pre-approved pricing programs. Moving from cost to serve pricing
approach to a market-based pricing approach.
* Profitability analysis for key accounts, with the main objective to secure
compliance and revenue-management efficiency.
* Conducting revenue and volume forecasts on corporate level.
Responsible for implementation of FedEx Commercial Strategy in Germany
* Analyzing and executing pricing reviews for strategic customers and
setting pre-approved pricing programs for medium sized customers in
close cooperation with Sales Department (Revenue impact of
250,000,000$).
* Identifying, developing and implementing new processes and policies in
order to improve operational pricing and revenue-management
effectiveness.
* Offering commercial recommendations to Senior Management.
* Point of Contact for FedEx/TNT joint deals in the German Market:
Defining the pricing approach for dual trading customers.
* EU Management of internal, system related pricing analysis tool
(Project Lead): Initialized several product enhancements in tight collaboration
with the product owners in the United States to ensure high-user adoption and
cost savings : (Savings of 1.5FTE/year).
Awards and Recognition
* Pride Award for FY17Q4 provided by Sales for outstanding support.
* Bravo Zulu for FY17Q3 provided by Operations for exceptional support in times
of operational constrain.