Fractional & Interim Head Marketing & Comms / Brand & Marketing Expert

Experienced Fractional / Interim Head of Marketing, Marketing Director, CMO & Independent Consultant

I help marketing leaders and their teams with getting results that matter: Position brands effectively, do great marketing and learn to think like a startup

I’ll help you increase marketing capacity, create and run efficient data-driven marketing and revenue campaigns and playbooks, and implement MarTech tools, so your organization can get results and grow faster.

Working with a full- or part-time strategic marketing leader will enable you to execute faster and support your marketing team in the best possible way. It’s by far the best investment for your organisation.

Brand Strategy & Consulting
I help you to define and align your brand strategy to reach your brand goals and maximize value.

Establishing a strong brand positioning is critical for gaining market share. Yet many companies neglect to create specific and achievable brand goals aligned with their overall business strategy or fail to define their brands value proposition against their competitive environment.

Services:

• Developing brand positioning and storytelling strategies
• Accompanying brand identity and corporate design processes
• Conducting brand and market research
• Serving as sparring partner to brand and marketing managers
• Implementing media planning and marketing budgeting
• Supporting pitches and agency management (i.e. selection and supervision)
• Conducting and accompanying brand and marketing technology audits

Interim Management & Freelancing
I take weight off your back and help your team do great and engaging marketing.

Sometimes it’s finding out what the customer really wants, sometimes it’s winning a critical pitch, and sometimes it’s rolling up the sleeves and doing really solid marketing from the ground up.

Services:

• Brand and product management
• Account management, strategy and planning
• Setting up marketing teams, incl. workflows, staffing and reporting
• Implementing lean and agile marketing workflows: e.g. aligning marketing and product development, aligning marketing and sales
• Deploying conversion optimization and marketing analytics strategies, generating customer insights
• Conducting marketing automation strategies, incl. inbound marketing & CRM
• Setting up and management of marketing and communications infrastructure

Corporate Entrepreneurship
I know what it takes to build a startup. I help companies to build digital business models, work with startups and set up and manage custom corporate startup programs. I mentor and coach founders, business developers and product managers.

Services:

• Consulting and set-up of corporate accelerator programs
• Consulting and planning of hackathons, startup events and startup pitches
• Mentoring and coaching for startups and founders
• Conducting startup and technology scouting
• Accompanying deal flow and due diligence processes in marketing and technology
• Holding workshops and training for startups, e.g. in business modeling, prototyping, pitching, lean startup, product development, agile development
• Holding on-site and open office hours for startups and founders