At Smaato
* Leading a team of 6 product managers and empowered them to
deliver successful products which achieved product-market fit.
* Strategic planning & management of the product portfolio;
Definition and direction of the vision, strategy & product
roadmap - ensuring we are building the right thing.
* Applying the OKR framework for setting ambitious and
meaningful goals and ensure that progress is monitored by
appropriate KPIs.
* Embracement of product frameworks & techniques to coach &
help the team in building a continuous improvement culture.
* Liaising with customers and partners to identify innovative
product opportunities and new market potential.
* Stakeholder Management: C-Level, Shareholders, internal teams
(Sales, Legal, Marketing, ...), external service providers.
* Responsible for a UI/UX redesign project of the self-serve
customer platform. Close collaboration with in-house designers &
an external service provider.
* Servant leader with hands-on mentality & responsible for the
following product areas:
- the cloud-based advertising platform & bidding marketplace
handling 50 billion daily incoming requests
- all ad formats: Display, Video, Native, CTV, OTT
- self-serve platform for app publishers
[SSP/Ad-Server front-end & back-end]
- self-serve buy-side platform for media buyers
[front-end & back-end]
- In-app mobile SDKs for Android & iOS (Ad visualization across
all formats, 3rdparty SDKs, Header Bidding, Engagement &
Viewability Tracking)
- Test & demo apps for Android & iOS
* Conceptualized & rolled-out a new ad format which resulted in
$5M of revenue in 2020.
Experienced product leader with a
demonstrated 10 years history of
working in fast-paced, agile
environments with international
cross-functional teams. Skilled in
Product Management, Product-
Leadership, Information Technology,
and International Business.
Proactive, hands-on experience in
the entire product lifecycle:
Strategy, Product Discovery,
Roadmap-Planning, Development &
Delivery, Stakeholder Management,
Product Marketing, Launch &
Rollout.
Passionate about building and
launching products that customers
love.