FeetUp is a yoga brand that makes yoga easy and accessible for every body. With the „FeetUp Trainer“ we’ve established a completely new product category in the yoga market loved by practitioners around the world.
As CMO and the first employee I helped build FeetUp's e-commerce and online-marketing channels:
► Set up, observe and scale performance marketing campaigns (mainly Meta, Google, TikTok) throughout Europe, North America, and Australia
► Develop store frontends to increase conversion rate and average order value
► Form a customer retention strategy to increase CLV
► Consulting the founder in price setting
► Speed up processes in creative production for ads, email, and social media
► Set up a team of influencer outreach managers to acquire UGC content and increase brand awareness
► Establish the sustainable fitness equipment brand „WoodPower“ as an Amazon FBA brand to diversify our product portfolio
► Speed up customer service processes to improve response times
► Establish a product research process to find product ideas suitable for Amazon FBA