30.08.2026 aktualisiert

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UX Researcher | Mixed Methods Research

Göttingen, Deutschland
Weltweit
M.Sc. User Experience Design & Business, PFH Private Hochschule Göttingen (2022-2024)
Göttingen, Deutschland
Weltweit
M.Sc. User Experience Design & Business, PFH Private Hochschule Göttingen (2022-2024)

Profilanlagen

Gulshamar_UX_Researcher.docx.pdf

Über mich

Product Designer & UX Researcher, 8+ years across B2B SaaS, e-commerce & enterprise platforms. MSc UX Design & Business (PFH Göttingen). I turn research into practical, shippable design decisions, from live marketplaces to AI-powered healthcare research. Open for freelance projects.

Skills

User Experience (UX)Product Lifecycle ManagementForschungsmethodenQualitative ForschungQuantitative MethodenUsability TestingUser-Centered DesignNutzerforschung
UX Research
Expertise in a wide range of UX research methods including user interviews, usability testing, heuristic evaluation, cognitive walkthrough, journey mapping, autoethnography, and e-commerce UX. Application of these methods across B2B SaaS, e-commerce, and enterprise platforms to identify friction points and improve task success rates.

Mixed Methods Research & Analysis
Combination of qualitative and quantitative research approaches including research synthesis, thematic analysis, descriptive statistics, UX metrics, and statistical analysis. Translation of research insights into actionable product decisions with measurable business impact.

Analytics & Data Tools
Proficiency in analytics tools such as Google Analytics, Hotjar, A/B testing, Python, SQL, and Excel. Use of these tools to conduct behavioural analysis and support data-driven design decisions.

Figma & Design Tools
Hands-on experience with Figma, FigJam, Adobe XD, and Miro for wireframing, prototyping, and collaborative design workshops.

Survey Design
Design and execution of quantitative user surveys to gather structured feedback and validate research hypotheses, including surveys with up to 51 participants.

Heuristic Evaluation
Conducting expert-based heuristic evaluations to identify usability issues in digital products, including competitive analysis of multiple applications.

Stakeholder Workshops
Facilitation of structured stakeholder workshops to synthesise research insights into user journey maps and actionable product requirements.

AI Ethics & Conversational AI
Research and design of conversational AI interfaces with a focus on AI ethics frameworks, validated through expert evaluation and user studies in healthcare contexts.

Project Management Tools
Experience with project and collaboration tools including Jira and Notion to support agile workflows and cross-functional team coordination.

Sprachen

DeutschGrundkenntnisseEnglischverhandlungssicher

Projekthistorie

Master's Thesis - Sustainable Digital Product Design Strategy

PFH Göttingen
Qualitative case analysis (Google, Apple, Meta, Tesla), quantitative user survey (n=51), and digital nudge impact assessment. Developed the Digital Product Sustainability Metrics (DPSM) framework to help product teams evaluate environmental and social impact during product development. Validated against GRI, SASB, and ISO 14001 standards.

Master's Final Project - AI-Powered Dementia Screening App: UX Design & Research

PFH Göttingen
Competitive analysis of 9 apps, expert evaluation with medical professionals, and conversational AI interface design for elderly users. Designed an accessible conversational AI interface using persuasive dialogue patterns. Expert evaluation achieved 85% professional approval.

Master's Research Project - SpeechAlyzer: Usability & UX Evaluation

PFH Göttingen
Applied semi-structured interviews, think-aloud technique, and observation (n=9). Identified usability gaps in results presentation and delivered actionable design recommendations improving user satisfaction.

Product Designer & UX Researcher

Ramboll
Conducted user research for the Rehub e-commerce platform via usability testing and user interviews, identifying friction points and improving task success rates by 20%. Led mixed-method research for FuelSave (maritime analytics SaaS), combining contextual interviews, behavioural analysis, and heuristic evaluation, improving operational efficiency by 30%. Ran field research with maintenance teams for RMMS via task analysis and observation, driving a 35% workflow efficiency improvement. Synthesised research insights into user journey maps and actionable product requirements through structured stakeholder workshops.

UI/UX Designer

Kellton Tech
Conducted user behaviour analysis for Durex India via interviews and usability testing, informing design decisions that drove a 20% conversion rate increase. Performed user research for Akash Institute educational platform with students and educators via surveys and usability testing, improving feature accessibility by 30%. Synthesised research findings into design requirements through stakeholder workshops and affinity mapping.

UI/UX Designer

Asergis Group
Restructured content layout and visual hierarchy for cloud services product website, improving comprehension of offerings. Designed complete brand identity and website for The Thirsty Group restaurant chain: logo, landing page, and all key sections.

UI / Graphic Designer

Vinove Software & Services
Designed visual and digital assets for in-house product Invoicera: banners, emailers, animated banners, and infographics. Created wireframes, UI designs, and prototypes for 20+ client projects across healthcare, e-commerce, food, and real estate.

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