05.10.2026 aktualisiert

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Strategic Advisor creating impact with data, AI & automation - 25 yrs in Mfg & Tech Industries

München, Deutschland
Weltweit
MSc. Business and Industrial Engineering
München, Deutschland
Weltweit
MSc. Business and Industrial Engineering

Profilanlagen

SandraGreulich_CV-2026.pdf
SandraGreulich_Lebenslauf-2026 .pdf

Über mich

- Shaping go-to-market & positioning; future proofing existing B2B business model; entering new markets - Analysing strategic choices for technologies or implementations - Use case ideation, prioritization and roadmaps incl. bespoke concept, architecture, partnerships, value realization

Skills

AI AgentsKünstliche IntelligenzAutomatisierungDiskrete FertigungSmart DataSolution ArchitectureStrategische AusrichtungTechnologie-ArchitekturGo To MarketGenerative AIDatenstrategieDigitalstrategieMarketplace
Data, AI & Hyper-Automation Strategy
Deep expertise in shaping go-to-market strategies and positioning for data platforms, AI solutions, and hyper-automation technologies, with a focus on manufacturing and high-tech industries. Use case ideation, prioritization, and building cross-functional roadmaps for GenAI, agentic AI, and digital transformation initiatives.

B2B Positioning & Competitive Differentiation
Extensive experience in B2B product positioning, competitive differentiation, and value selling for software solutions targeting manufacturing, automotive, CPG, and high-tech sectors. Proven track record in developing focused use cases including proof points and RoI realization.

Customer Success & Enterprise Sales Strategy
Strong background in director-level customer success management and enterprise sales strategy, including pipeline management, account segmentation, up-selling, cross-selling, and driving consumption and retention for large manufacturing customers in EMEA.

Solution Architecture & IT Landscape Roadmapping
Hands-on experience in solution architecture and developing roadmaps as part of a grown IT landscape, bridging business requirements and technology implementations across complex enterprise environments.

Partnerships, Ecosystems & Alliances
Proven ability to build and manage technology partnerships, ecosystems, and alliances, including enabling regional partners, steering towards growth and consumption, and prioritizing tech, marketplace, and reselling partnerships.

Supply Chain & Manufacturing Domain Expertise
Broad domain knowledge across production and supply chain, connected products, sensor data and IoT, shared services (P2P, O2C, R2R), and circularity and sustainability within manufacturing and industrial sectors.

Change Management & Transformation
Certified Prosci Change Manager with experience in setup for success, de-risking change, and guiding organizations through digital and cultural transformation, including exec-level advisory and employee empowerment workshops.

Data Platform & Analytics Sales (Snowflake, SAP, Salesforce)
Practical experience in messaging and go-to-market of data platform services, analytics and AI scenarios for industrial machinery, automotive, and CPG industries, including regulatory monitoring (European Data Act, Digital Service Act, Green Deal).

CRM, Marketing Automation & Digital Selling
Expertise in CRM strategies, marketing automation, digital selling with minimal sales involvement, and segmentation-driven automation, particularly within Salesforce and related cloud platforms.

Erfahrung

Berufserfahrung0 - 5 Jahre
Freelancer seit2023

Sprachen

DeutschMutterspracheEnglischverhandlungssicherFranzösischgut

Projekthistorie

Strategic Advisor for Data / Automation / AI Strategy

Self-employed
Advisory to tech companies, solution buyers, and investors in technology. Shaping go-to-market and positioning, future proofing existing B2B businesses, entering new markets. Analysing strengths and opportunities, strategic choices for technologies or implementations. Use case ideation, prioritization and building cross-functional roadmaps for digital, GenAI, agentic AI, hyper automation, user and customer experience. Advisory across the value chain (bespoke concept, architecture, partnerships, value realization). Workshops, expert hours and employee empowerment, exec-level advisory, change management.

Director Industry Principal

Snowflake
Messaging and go-to-market of data platform services for manufacturing in EMEA and APAC. Launched new vertical solutions, thought leadership and content creation for analytics and AI scenarios for industrial machinery and equipment, trucks, automotive, CPG and high-tech industries. Prioritized use cases for sales, like sensor-driven smart manufacturing, supply chain, sustainability. Monitored regulatory implications of European Data Act, Digital Service Act and Green Deal on data. Enabled regional partners, steered partners towards growth and consumption, prioritized tech, marketplace, and reselling partnerships.

Director Industry Principal

Pegasystems
Sales strategy of process management and hyperautomation for manufacturing vertical in EMEA. Active portfolio management for 35+ accounts, including segmentation, pipeline management and account strategies. Connected CPG, industrial, energy, medical device, and high-tech challenges with Pega strengths in CRM, marketing and service, workflow automation, AI, low code, and process variants. Streamlined regional portfolio and messaging based on past wins, competitive differentiation, industry trends and thought leadership. Laid foundation for growth with repeatable and partner-powered solutions. Value-based storytelling for customer execs and partners; recruited event speakers.

Director Customer Success

Salesforce
Success management CX for largest manufacturing customers in EMEA. Sounding board and trusted advisor for program sponsors, executives, and C-level. Coached customers on their Salesforce strategy, pipeline management, up- and cross-selling, and customer centric journeys. Guidance for enterprise architecture, AI, productivity gains with bots, self-service and deflection. First point in contact for customer IT security board, data privacy laws and residency. Driven consumption, retention, and upsell in collaboration with global account management and PS.

Director Customer Engagement

Salesforce
Setup for success of SaaS and PaaS during pre-sales cycle in Germany. Setup for success with prospects to embark on their cloud journey. Matched prospects with customers for best practice sharing. Sketched tailored implementation roadmaps with compelling value propositions. Provided guidance for bespoke cloud strategies (multi or hybrid cloud) and integration.

Principal Value Engineer

SAP
Business development of end to end portfolio for high-tech and manufacturing in Germany. Secured budget via benchmarking and detailed business cases co-created with customer sponsors. Bundled opportunities, structured deals under revenue recognition for multi-year agreements. Matched customers goals with SAP portfolio and co-created a corporate SAP strategy. Moderated design thinking workshops to stimulate demand for platform solutions. Messaging for new technologies and new product offerings. Initiated development of use cases for reselling with OEMs.

Solution Architect Manufacturing

Endeca (part of Oracle)
Starting operations of data access and search in Germany.

Senior Industry Consultant Manufacturing

Teradata
Rainmaker role for data warehouses in EMEA.

Senior Specialist Automotive & Manufacturing

EDS (part of DXC)
Supply chain and aftermarket consulting in EMEA.

Solution Architect Manufacturing

i2 (part of Blue Yonder)
Supply chain planning with memory resident applications in EMEA.

Business Analyst

Deutsche Bank
Global investment banking technology and operations.

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