14.01.2026 aktualisiert
Premiumkunde
100 % verfügbarSocial-Media- und Community-Manager mit 15 Jahren Erfahrung
Leipzig, Deutschland
Deutschland +2
Bachelor of Artsinfo: Deutschland, Österreich, Schweiz
Über mich
For more than 15 years, I have been working as a freelance communications and marketing specialist. During this time, I have delivered major projects for brands such as Otto, eBay, and Amazon. I have spent many years working in the entertainment sector.
Skills
Community ManagementÖffentlichkeitsarbeitBeratungContent MarketingDigital MarketingDigitale MedienE-CommerceMarketingInfluencer MarketingJournalismusProjektmanagementSoziale MedienPressearbeit
Community-Manager, Social-Media, Metaverse, Instagram, Pinterest, Facebook, Twitter, Content-Marketing, Pressearbeit, Social-Media-Marketing, eCommerce, Journalismus, Influencer-Marketing, Community-Management, Projektleitung digital, Projektmanagement, Online-Marketing
Erfahrung
Berufserfahrungmehr als 10 Jahre
Freelancer seit2011
Sprachen
DeutschMuttersprache
Projekthistorie
ADN – Animation Digital Network is a French streaming platform focused on anime and animation. The company was founded in 2013 through the merger of Kaze and Kana and has since become one of the major players in the animation industry. Since 2023, ADN has also been available in Germany. In this role, I am responsible for the following tasks:
Social media and community management for the German market
Content creation for X, Instagram, and TikTok — including planning, strategy, and production from A to Z
Main contact for the German press, such as Anime2you, GamePro, and others
Influencer management, campaign planning and execution, as well as overall strategic direction
I built all existing accounts (Twitter/X, TikTok, and Instagram) from scratch and developed a highly active and engaged community across all platforms.
In winter 2024, Nestlé launched a marketing campaign in Germany aimed at improving its overall public image. Due to the company’s past, experienced social media communication experts were required to advise the brand on how to engage with audiences online.
I provided this consulting on site in Frankfurt, helping Nestlé communicate with its community in an appropriate and effective way. I was also responsible for handling and advising on the management of a major backlash (“shitstorm”) that had been triggered by another employee.
A marketing agency based in Bremen was looking for a Lead Creative to improve the collaboration between the client, Paramount+, and the agency. I took on this role for three months. I served as the primary point of contact for Paramount+’s social media team and led the creative direction on the agency side for both the influencer marketing team and the social media team.
In this role, I was responsible for:
Consulting and managing the client Paramount+
Taking a leading creative role in both social media and influencer marketing
Providing creative consulting for Paramount+’s social media campaigns
Acting as the main point of contact for all creative matters
In addition, I worked hands-on across both areas, contributing creative ideas, supporting the teams, and helping drive the overall execution.