29.10.2026 aktualisiert
100 % verfügbar
Senior Marketing & Communications Professional | Fractional CMO
Basel, Schweiz
Weltweit
Master's Degree in Corporate Communication, Universidad San Pablo CEU (2017-2018)Über mich
Marketing and communication expert with over 15 years of experience in marketing and communications across Spain, Europe, the United States, and Latin America. I have worked with private companies, publicly traded corporations, professional services firms, and public projects.
Skills
KommunikationsmanagementContent MarketingKrisenkommunikationStrategisches MarketingMarketing-KommunikationMultichannel-MarketingOrganisationskommunikationStrategische KommunikationWarengruppenstrategieContent-Strategie
Marketing Strategy & Brand Positioning
Over 15 years of experience developing and executing integrated marketing strategies across B2B and B2C environments. Expertise in brand positioning, messaging, value propositions, and audience segmentation for businesses in Spain, Europe, the United States, and Latin America.
Corporate Communications & Reputation Management
Extensive background in corporate communications, including financial and shareholder communications, annual reports, investor newsletters, press releases, and crisis communications. Experience advising clients on reputation management and crisis prevention, simulations, and response.
Integrated Campaign Management
Proven track record in planning and delivering integrated campaigns across content, social media, websites, email, paid campaigns, and events. Experience coordinating cross-functional teams to deliver marketing assets within agreed timelines and budgets.
Stakeholder Engagement & ESG Communications
Experience managing stakeholder communications and supporting ESG-related initiatives, including volunteering programmes aligned with the UN Sustainable Development Goals and corporate social responsibility projects.
Content Strategy & Creation
Skilled in developing content strategies and producing content across multiple formats and channels, including editorial content, social media, podcasts, websites, and video, using tools such as Canva, CapCut, and Adobe Premiere Pro.
Digital Marketing & Analytics
Proficiency in web and analytics tools including WordPress, Shopify, Google Analytics 4, and Rank Math. Experience with campaign and email marketing platforms such as LinkedIn Ads, Mailrelay, and MailChimp.
Artificial Intelligence Applications in Marketing
Specialisation in Artificial Intelligence (2024-2025) with practical applications in marketing, content development, and productivity. Delivers training on AI tools for marketing and professional productivity.
International Project Coordination
Demonstrated ability to coordinate complex marketing and communications projects across multiple international markets, including Spain, Portugal, the United States, and Latin America, in regulated and high-visibility environments.
Market Research
Experience supporting market research projects across sectors including beauty, entertainment, and foodservice as a freelance market research collaborator.
Over 15 years of experience developing and executing integrated marketing strategies across B2B and B2C environments. Expertise in brand positioning, messaging, value propositions, and audience segmentation for businesses in Spain, Europe, the United States, and Latin America.
Corporate Communications & Reputation Management
Extensive background in corporate communications, including financial and shareholder communications, annual reports, investor newsletters, press releases, and crisis communications. Experience advising clients on reputation management and crisis prevention, simulations, and response.
Integrated Campaign Management
Proven track record in planning and delivering integrated campaigns across content, social media, websites, email, paid campaigns, and events. Experience coordinating cross-functional teams to deliver marketing assets within agreed timelines and budgets.
Stakeholder Engagement & ESG Communications
Experience managing stakeholder communications and supporting ESG-related initiatives, including volunteering programmes aligned with the UN Sustainable Development Goals and corporate social responsibility projects.
Content Strategy & Creation
Skilled in developing content strategies and producing content across multiple formats and channels, including editorial content, social media, podcasts, websites, and video, using tools such as Canva, CapCut, and Adobe Premiere Pro.
Digital Marketing & Analytics
Proficiency in web and analytics tools including WordPress, Shopify, Google Analytics 4, and Rank Math. Experience with campaign and email marketing platforms such as LinkedIn Ads, Mailrelay, and MailChimp.
Artificial Intelligence Applications in Marketing
Specialisation in Artificial Intelligence (2024-2025) with practical applications in marketing, content development, and productivity. Delivers training on AI tools for marketing and professional productivity.
International Project Coordination
Demonstrated ability to coordinate complex marketing and communications projects across multiple international markets, including Spain, Portugal, the United States, and Latin America, in regulated and high-visibility environments.
Market Research
Experience supporting market research projects across sectors including beauty, entertainment, and foodservice as a freelance market research collaborator.
Erfahrung
Berufserfahrung0 - 5 Jahre
Freelancer seit2024
Sprachen
DeutschGrundkenntnisseEnglischverhandlungssicherPortugiesischverhandlungssicherSpanischMuttersprache
Projekthistorie
Providing strategic marketing leadership and hands-on implementation for businesses and non-profit organisations. Defining audience priorities, brand positioning, value propositions and messaging. Developing and delivering integrated plans across content, social media, websites, email, paid campaigns and events. Supporting B2B marketing for an AI news intelligence business. Advising clients on reputation management and crisis communications. Delivering training on practical applications of AI in marketing and professional productivity.
Led marketing initiatives across US and European markets for a B2B software business, aligning activity with global brand strategy and regional priorities. Coordinated cross-functional teams to deliver marketing assets within agreed timelines and budgets.
Worked in the Global Marketing, Communication and ESG department. Planned and coordinated corporate communications across Spain, Portugal, the United States and Latin America. Contributed to business planning and budget management. Supported financial and shareholder communications including the annual report, Annual General Meeting and investor newsletters. Delivered internal and external communications projects including events, press releases, editorial content, social media, website and podcast activity. Secured media sponsorship opportunities and coordinated submissions for national and international industry rankings. Supported LLYC Foundation volunteering programmes aligned with the UN Sustainable Development Goals. Also contributed to the Crisis department on crisis prevention, simulations, response and reputation monitoring.