06.03.2025 aktualisiert

**** ******** ****
verifiziert
Premiumkunde
100 % verfügbar

Senior Project Lead - CRM, Loyalty, ECommerce

Berlin, Deutschland
Weltweit
Diplom-Kulturwirtin / M.A. Business & Cultural Studies
Berlin, Deutschland
Weltweit
Diplom-Kulturwirtin / M.A. Business & Cultural Studies

Profilanlagen

IreneWaltz-Oppertshaeuser_Profile_en_202402.pdf

Skills

Adobe ExperienceAsanaAtlassian ConfluenceAtlassian JiraMicrosoft AzureKundenbeziehungsmanagementCertified Scrum Product OwnerDevOpsMicrosoft Dynamics CrmE-CommerceVertriebMarketingMarketing-AutomatisierungProjektmanagementTeam Foundation ServerSalesforce.ComSAP ApplicationsStakeholder ManagementTest ManagementAtlassian TrelloUser StoriesMailchimp
Seasoned marketing project lead with a penchant for technology - Excellence at the intersection of marketing, sales and IT.

Customer engagement and loyalty, eCommerce, Marketing Automation, Omnichannel Communication, Stakeholder Management, User Story Creation, Test Management, Experience in leading international projects with many stakeholders

Certifications: 
  • Certified SCRUM Product Owner
  • Salesforce Certified Associate

Tools:
  • Project Management: Jira, Confluence, TFS, MS Azure DevOps, Asana, Trello
  • Customer Engagement, Marketing Automation & Campaigning: MS Dynamics, SAP Marketing, Salesforce, Emarsys, Mailchimp
  • Content: Adobe Experience Manager AEM

 

Erfahrung

Berufserfahrungmehr als 10 Jahre
Freelancer seit2008

Sprachen

DeutschMutterspracheEnglischverhandlungssicherFranzösischgutSpanischverhandlungssicher

Projekthistorie

SENIOR LOYALTY & CUSTOMER ENGAGEMENT MANAGER, PROJECT LEAD, PRODUCT OWNER

HUGO BOSS AG

Konsumgüter und Handel

1000-5000 Mitarbeiter

  • Business Project Lead for implementation of new loyalty rewards program in 31 markets with 5 user interfaces including webshop & app; business requirements definition, stakeholder management, overall responsibility for timeline, testing & rollout
  • CRM stakeholder in RFP process for new Customer Data Platform (CDP), vendor questions and evaluation
  • Test Manager UAT for SAP Marketing system upgrade
  • Product owner for tailored recommendation logic
  • KPI-based optimization of customer lifecycle campaigns via email, onsite, print, sms, push, WeChat

HEAD OF CUSTOMER RELATIONSHIP MANAGEMENT

Vinos

Konsumgüter und Handel

50-250 Mitarbeiter

  • Responsible for strategic and tactical CRM activities driving sales, customer lifecycle comms and lead generation via email, onsite, print
  • Marketing lead for Emarsys implementation project
  • Led a team of 4 marketing managers

DIGITAL MARKETING AND BUSINESS DEVELOPMENT

Flockler

Internet und Informationstechnologie

50-250 Mitarbeiter

  • Established lead generation systems for the DE-AT-CH market with content marketing, social media and search
  • Initiated and negotiated marketing cooperations and spoke at events for lead generation

SELLER MARKETING LEAD GERMANY

eBay

Internet und Informationstechnologie

>10.000 Mitarbeiter

  • Overall responsibility for DE business seller communications via email, events, educational videos
  • Responsible for budget planning, allocation and control as well as KPI analysis and optimization

GLOBAL CRM MANAGER

eBay

Internet und Informationstechnologie

>10.000 Mitarbeiter

Successfully initiated customer lifecycle programs to activate private eBay sellers in Germany and UK

Zertifikate

Salesforce Certified Associate

Salesforce

2023

Professional Scrum Product Owner (PSPO I)

Scrum.org

2022

Scrum Product Owner Certified (SPOC)

SCRUMstudy

2022

Kontaktanfrage

Einloggen & anfragen.

Das Kontaktformular ist nur für eingeloggte Nutzer verfügbar.

RegistrierenAnmelden