03.07.2026 aktualisiert

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20 % teilweise verfügbar

Senior (IT) Projektmanager / PMO, Business und Data Analyst

Steinbach, Deutschland
Weltweit
Diplom-Geograph
Steinbach, Deutschland
Weltweit
Diplom-Geograph

Profilanlagen

CV_PL_BA_SteffenNeubauer_260311.pdf
CV_PL_Consultant_SteffenNeubauer_260416.pdf

Skills

GeoinformationssystemUser Experience (UX)Agile MethodologieData AnalysisArcgisAtlassian ConfluenceAtlassian JiraBusiness IntelligenceGoogle BigQueryBusiness AnalysisKundenerfahrungProjektplanungDigital MarketingDigitale BeschilderungE-CommerceMarketingProjektmanagementMicrosoft VisioScrumQgisMicrosoft Power BIProduct OwnershipRequirements EngineeringEinzelhandelSasSoftware ProjektmanagementSQLSalesforce TableauGoogle Data StudioGitKanbanVBA Programming LanguageDatenanalytikQlikviewInteractive Whiteboards
Profile: Experienced and self-motivated (IT) Project manager / PMO, Business and Data Analyst with more than 13 years experience in marketing and retail industry. A remarkable knack for ensuring each project outcome is greater than the sum of its parts. Soft spot for data and business analytics.

Experience:
- (IT) Project Management (Agile, hybrid, classic)
- PMO
- Business Analytics, Requirements Engineering, UML, BPMN
- Data Analytics (SQL, R) & Business Intelligence
- Product Ownership
- SCRUM, Kanban, SAFe
- Omnichannel & POS Marketing, Customer Journey & Centricity, Digital Signage
- E-Commerce
- AR & VR
- Geomarketing & GIS

Tools:
- MS Office incl. MS Excel
- BI-Tools: Tableau, Power BI, SAS, VBA, Google Data Studio (Looker Studio), QlikView
- Big Query
- JIRA, Confluence, GIT
- Miro, MS Visio
- ArcGIS, QGIS

Erfahrung

Berufserfahrungmehr als 10 Jahre
Freelancer seit2022

Sprachen

DeutschMutterspracheEnglischverhandlungssicherFranzösischGrundkenntnisseSpanischGrundkenntnisse

Projekthistorie

Marketing Data Analyst

Cornelsen Verlag GmbH

Medien und Verlage

1000-5000 Mitarbeiter

  • Develop and enhance data-driven marketing dashboards in Power BI across the customer funnel
  • Design and analyze lead scoring models to optimize marketing and sales
  • Expand reporting, KPIs and market and audience segmentation
  • Source and analyze data, delivering actionable business insights
  • Support the automation and personalization of data-driven marketing activities
  • Requirements engineering, stakeholder management
Tools: MS Power BI, MS Fabric, ETL, SQL

BI Consultant and Data Analyst

DeutschAkademie GmbH

Sonstiges

Focus: Tableau BI strategy & data analytics

▪ Integration of various data sources and platforms into Tableau
▪ Development of automation processes
▪ Data modelling
▪ Implementation of ETL processes
▪ Creation of Tableau dashboards and reports for different stakeholder groups (finance, marketing, product)

Tools: Tableau, Python, ETL, HubSpot, GitHub, Google Business, SQL

Marketing Consultant and Analyst

Business Media Europe S.L.

Sonstiges

10-50 Mitarbeiter

Focus: Digital Campaign & Social Performance Analytics

Key Contributions:
  1. Definition of marketing objectives and relevant KPIs (engagement, reach, conversion-related metrics)
  2. Monitoring and analysis of performance data across digital channels
  3. Interpretation of KPI developments to identify optimisation potential
  4. Development of data-driven recommendations to improve campaign performance
  5. Reporting of insights in a structured and management-ready format
Tools: Looker Studio, LinkedIn Analytics, UTM Tracking, Brevo, MS Excel, PowerPoint


Business Analyst

DB Fernverkehr AG

Transport und Logistik

>10.000 Mitarbeiter

  • Analysis of various automation topics in the tariff environment, including the development of solution options, and recommendations for action
  • Development of processes and technical measures to simplify and optimize workflows with stakeholders
  • IT requirements specification, modeling, qualitative requirements verification as well as content validation of requirements targets (requirements engineering)
  • Refinements of epics, creation of user stories and maintenance of requirements backlogs
  • Creation and adaptation of business documents (e.g. use cases / user stories, business concepts, UML)

Business Analyst

Imtron GmbH (a Media-Saturn-Holding company)

Konsumgüter und Handel

50-250 Mitarbeiter

Goal: Optimize product database, features and performance
Tasks:
  • Analyze existing automated product data base files and related business and technical processes
  • Identify and transform user requirements into new functions and features
  • Optimize product database performance

Retail Media Consultant Reporting & Data

MediaMarktSaturn Retail Group

Konsumgüter und Handel

>10.000 Mitarbeiter

  • Advise on the further development and optimisation of reporting and identify potentials in the use of data for further action measures
  • Translating cross-national customer needs and business goals into products and functions, independently checking feasibility and taking on the prioritisation of product development
  • Contribute methodological knowledge in the areas of data and reporting, especially in the areas of requirements management, central data management and data governance, taking into account the requirements of legal, antitrust and compliance issues.
  • Independent conception and development of reporting and relevant KPIs

Senior Digital PMO Pharma

Slyhealth GmbH

Pharma und Medizintechnik

10-50 Mitarbeiter

  • PMO
  • Stakeholdermanagement
  • Multichannel-Marketing
  • Marketing Analytics and Reportings
  • Development of Marketing KPIs and Reporting Dashboards (Google Analytics, Tableau)

Senior Project Manager

Electrolux AB

Konsumgüter und Handel

>10.000 Mitarbeiter

Tasks:
Monthly Data Analytics, KPI-Tracking and Reporting
Consultation for Development of databases and data quality
  • Data Collection (Customer Database Exports)
  • Data Cleaning (MS Excel, Tableau)
  • Data Analysis (Tableau)
  • Data Reporting (Tableau, MS Powerpoint)

Senior Project Manager

Microsoft Deutschland GmbH

Konsumgüter und Handel

1000-5000 Mitarbeiter

Projektleitung
Konzeption, Planung, Integration und Ausbau eines neuen Retail Management Systems beim Kunden
- Potential- und Mehrwert-Analyse eines Retail Management Systems
- Stufenweise Integration und Ablösung bestehender Tools, Datenbanken und Systeme
- Management von Kunde und Einbindung von Agenturen und Retailer
- Projekt- & Qualitätsmanagement
- Stufenweiser Ausbau (Funktionsumfang, Angeschlossene Länder)
- Durchführung von Workshops, Schulungen und Onboardings
- Support & Maintenance (SLA)

Senior Project Manager

Agravis AG

Sonstiges

5000-10.000 Mitarbeiter

Technische Projektleitung - Entwicklung einer kundenindividuellen, webbasierten, virtuellen Messe-und Veranstaltungs-Plattform
- UX / UI Konzept
- Product Owner (User Stories, etc.)
- Technische Entwicklung der Plattform (SCRUM)

Senior IT Project Manager / Project Lead

Tchibo GmbH

Konsumgüter und Handel

>10.000 Mitarbeiter

Project Goal:
Development and installation of an interactive digital signage solution for instore retail experience
Tasks:
- Conception, development, and roll-out of instore digital signage solutions into flagship stores
- IT Project (SCRUM) & quality management
- Stakeholder Management
- Content Management
- Trainings and onboardings
- Support & Maintenance (SLA)

Senior Project Manager

Turtle Beach Ltd

Konsumgüter und Handel

Projektleitung, Konzeption, Planung, Produktion und Roll-Out von interaktiven POS Displays bei unterschiedlichen Retailern in Europa
- Konzeption (Customer Journey, UX, Design, Materialien, Renderings)
- Produktion & Qualitätsmanagement (Möbel, Digital Signage, App-Entwicklung)
- Roll-Out-Management & Implementierung
- Reporting
- Support & Maintenance (SLA)

Senior Project Manager

Facebook Technologies (Oculus VR)

Konsumgüter und Handel

Projektleitung, Planung, Produktion und Roll-Out von Shop-in-Shop Flächen bei unterschiedlichen Retailern in Europa
- Konzeption (Customer Journey, UX, Design, Materialien, Renderings)
- Produktion & Qualitätsmanagement (Möbel, Digital Signage Lösungen)
- Roll-Out-Management & Implementierung
- Reporting
- Support & Maintenance (SLA)

Senior Project Manager

Hamberger Flooring GmbH

Konsumgüter und Handel

1000-5000 Mitarbeiter

Projekt: Digitalisierung von Shop-in-Shop-Flächen im Fachhandel
- Digital Signage, VR/AR, App- und Webentwicklung
- UX / UI
- Roll-Out-Management
- SLA

Senior Geostrategic Planner

REWE Group

Konsumgüter und Handel

>10.000 Mitarbeiter

  • Entwicklung eines GIS- & softwaregestützten Händlersystems zur Steuerung und Kontrolle lokaler Marketing-Maßnahmen und Geomarketing-Daten
  • Projektleitung in Zusammenarbeit mit externer Software-Entwicklungs-Firma und Retailer (Kunde)

Senior Geostrategic Planner

REWE Group

Konsumgüter und Handel

>10.000 Mitarbeiter

Goal: Creation of a branch-based target group scoring model and optimization of brochure distribution for over 2000 branches.
Tasks:
  • Digitization of current distribution areas in ArcGIS, optimization of the areas using the scoring model on a PLZ8 level.
  • Project and optimization team management
  • Data modeling
  • Conducting optimization workshops with regional managers
  • Stakeholder management
  • Implementation and negotiation of optimized distribution areas with advertising service providers
  • Reporting

Zertifikate

Tableau Business Intelligence Analyst Professional

Coursera

2026

Adobe Analytics - The Ultimate Guide

Udemy

2023

Microsoft Power BI - The Complete Bootcamp

Udemy

2023

Snowflake - The Complete Masterclass

Udemy

2023

Process Flowcharts & Process Mapping

Udemy

2023

Data Warehouse - The Ultimate Guide

Udemy

2023

Business Process Modeling

Udemy

2023

SAS Visual Business Analytics

Udemy

2022

Fundamentals of Business Analysis

Udemy

2022

Google Career Certifications / Data Analytics Certificate

Coursera

2022

The Complete QlikView Boot Camp

Udemy

2022

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