Salesforce Lead, Salesforce Developer, Salesforce Lead Developer

* Established a robust REST API connecting SAP and Salesforce, facilitating seamless data
integration and communication between the two critical systems.
* Spearheaded the review of code quality and actively managed the coding standards document,
ensuring consistency and adherence to best practices across the development process.
* Took charge of leading project technical delivery, effectively coordinating with offshore
partners, clients, and suppliers, ensuring successful project outcomes.
* Demonstrated strong collaboration within a global team while also showcasing the ability to
work independently, taking ownership of tasks and projects.

* Developed customised Apex code to extend and enhance FinancialForce functionalities, aligning
the system with specific business requirements.
* Collaborated closely with finance and IT teams to define project requirements and effectively
translated them into technical solutions, ensuring seamless integration.
* Conducted comprehensive system audits and optimised performance to improve overall system
efficiency and responsiveness.
* Architectured end-to-end business functionality, enabling effective communication for members
through various channels, including Einstein chatbot engine, ensuring a seamless and
personalised user experience.
* Designed and developed Lightning components, Apex classes, Visualforce pages, and Lightning
quick actions, meeting client-provided functionality requirements.
* Conducted thorough code reviews and performance checks to maintain high code quality and
optimal system performance.
* Created proof-of-concepts (POCs) based on client requirements and successfully converted them
into comprehensive project requirements, guiding the development process.
* Demonstrated expertise in integrating Field Service Timesheets with FinancialForce PSA,
effectively tracking time and payments for enhanced project management.
* Integrated Salesforce with external systems, including REST API integration with payment
systems and external websites, streamlining processes and improving data flow.
* Led integrations between FinancialForce and SagePay, streamlining payment processes and
ensuring smooth financial transactions.
* Operated within the Salesforce.com platform, leveraging technologies like SOQL, Salesforce DX,
VS Code, APEX, Change Sets, Validation Rules, Process Builder, Custom Objects, Lightning,
Triggers, RESTful services, GitHub, Agile methodology, and JIRA to deliver successful projects
within a FinanceForce environment.

Westbrook
Salesforce Developer
* As a Salesforce Platinum partner, led cloud consultancy, implementation, and support services
at Westbrook International plc, ensuring transformative business performance for clients.
Notably, Westbrook has investments from Salesforce.com.
* Collaborated with Delivery Resource Manager to ensure successful delivery of Salesforce
consulting and implementation programs, maintaining high-quality standards.
* Extensive experience in developing large-scale, custom solutions on the Salesforce Force.com
platform, particularly focusing on Enterprise edition or higher.
* Proficient in defining Technical Design Documentation, Business Requirements Specifications,
and prototypes, and provided technical design and development expertise for various Westbrook
client projects.
* Successfully built and launched over 6 projects, demonstrating an impressive track record of
project management and delivery.
* Developed Lightning-enabled applications, Web Service integrations, and continuous integration
solutions, showcasing proficiency in Salesforce technologies.
* Conducted strategic architectural reviews of clients' enterprise architectures and technology
infrastructure, providing valuable insights and recommendations for enhancements.
* Acted as a senior technical resource at Westbrook, ensuring quality and technical excellence
on all projects and development activities, maintaining a high billable utilisation rate of
75%.
* Worked on Einstein Discovery and Single Sign-on (SSO) with Azure, enhancing authentication and
analytics capabilities.
* Implemented Field Service Lightning solutions, encompassing Resource Management, Work Type
Assignment, Scheduling & Dispatching features, and more, enhancing field service operations.
* Demonstrated expertise in Field Service Lightning Automations using flows, Apex classes, and
triggers.
* Designed multi-level service territories in Field Service Lightning Set up, representing
regions where agents and technicians operate.
* Led project technical delivery, including coordination with offshore partners, clients, and
suppliers, ensuring seamless project execution.
* Defined and evolved DevOps and agile release processes using Jira and Bitbucket, streamlining
development and deployment.
* Created proofs of concept for Salesforce communities catering to external users, demonstrating
innovative solutions.
* Conducted workshops with business stakeholders, documented requirements, and implemented them
using Apex, Triggers, and Visualforce pages.
* Automated processes using workflows and Approval Processes, improving operational efficiency.
* Designed and implemented Salesforce Omni-Channel & Live Agent, enhancing customer engagement
and support.
* Led the integration efforts with SAP, FinanceForce, Marketing Cloud, and OTRS, facilitating
seamless data flow and collaboration.
* Maintained code quality and managed coding standards documents, ensuring best practices in
development.
* Interacted with esteemed clients including Simplify Group, Linx Global, The Marketing Society,
Arqiva, Pentland, EduSpot, and others.
* Demonstrated proficiency in technologies such as Einstein Analytics, Lightning Design System,
JavaScript, Bitbucket/Jenkins/Jira, Field Service Lightning, AdobeSign, SQL Server, SOAP/REST
APIs, FinanceForce, SAP, Marketing Cloud, Conga, and ReactJS.

* Proficiently worked on various Salesforce standard objects such as Accounts, Contacts, Leads,
and Reports, customising them to meet specific business needs.
* Led Sales Cloud implementation and customization, utilising new Salesforce features and
functions, including new screens, workflows, force.com objects, and reports, as per business
requirements.
* Demonstrated expertise in debugging Apex scripts using Debug Logs and System Log Console to
identify exceptions and adhere to governor limits.
* Utilised Pick lists, Dependent Pick lists, and Record Types to enforce data quality and
enhance data organisation.
* Implemented robust component-based security using Tab permissions, Record Type permissions,
and Field Level Security.
* Leveraged the Force.com developer toolkit, including Apex Classes, Controllers, and Triggers,
to develop custom business logic, enhancing system functionality.
* Developed comprehensive unit test classes for Apex code, focusing on improving code coverage
and ensuring code quality.
* Contributed to projects following Agile methodology, promoting collaboration and iterative
development.
* Generated a variety of standard and custom reports using Tabular, Summary, and Matrix formats,
providing valuable insights into organisational data.
* Designed, modified, and streamlined Approval processes, incorporating email alerts and field
updates for efficient workflow management.
* Collaborated with senior team members to analyse each product, integrating new features, and
optimising existing products to enhance performance and usability.
* Utilised Formula fields for various purposes, including calculations, related object display,
integration, and data realisation.
* Addressed day-to-day issues related to old requirements, ensuring the system's smooth
operation.
* Employed Salesforce sandboxes for thorough testing and deployed code to different instances
post-testing, ensuring seamless deployment.
* Developed Visualforce pages, Lightning components, and Triggers to align with specific project
requirements.
* Managed deployments using change sets, ensuring smooth transition and integration within the
Salesforce environment.
* Worked proficiently in the Salesforce.com platform, utilising technologies like Triggers,
SOQL, Eclipse IDE, APEX, Change set, Validation rules, Workflow, Reports, Custom Objects,
Custom Tabs, VisualForce pages, Lightning, Trigger, Page Layouts, REST, SOAP, and Communities.

* Responsible for effective Greenfield design and Architect 3 separate Data warehouse and
reporting systems for entire group.
* Gathering requirements and liaise with stakeholders.
* Master data management and data modelling and data analysis for CRM.
* Developed SSIS 2016 Packages to Transfer data from Oracle to SQL Server 2016 using different
SSIS components and SQL Server environment variables for production deployment.
* Developing a SSAS tabular model and Power BI to Support new business requirements and
Transition of Reporting Suite from MS Excel to Power BI Using Power BI desktop and DAX.
* Partner with systems administration/technology operations team to ensure that all the database
platforms are properly maintained and function at optimal levels and effectively utilise
system resources.
* Environment: Sql Server Data Tools (SSDT) 2016, SSIS, SSAS, SSRS, Oracle 11g, T-SQL, Microsoft
Team Foundations (TFS), Power BI, DAX

Responsibilities:
* Single point of contact for all salesforce.com application related issues in the project.
* Designed and Implemented a new business processes using standard Salesforce object and
customization using Visualforce pages and APEX.
* Taking care of on-going maintenance activities, deployment of code between sandbox and
production server.
* Lead Workshops, worked with key Stakeholders to define the requirements, Defined the Solution
and designed the architecture.
* Reviewing the code and writing unit test class for quality checks
* Carried out the data migration to Salesforce Standard Objects. such as Accounts, Contacts and
Cases from Legacy CRM and ERP systems before implementation of salesforce.
* Designed the Salesforce solution (Standard Objects and Custom Objects) to replace forecast and
opportunity management to improve the Sales Process.
* Take responsibility for the successful delivery of data migration, Analyse and resolve data
migration issues and working offshore team members.
* Providing on-going support, maintaining user accounts, roles, profiles, data entry and
cleansing security and sharing model, reports and dashboards for management etc. and
implementing the new features of the salesforce.com application.
* Provided the training to end users from all departments across several locations including the
management on automation and usage of salesforce.com for their process.
* Schedules the reports and dashboards for management and all the department heads by emails.
* Creating and maintaining approval process and workflow rules and actions for all locations in
the organisation.
* Responsible for Developing the Data Architecture design to facilitate key business decisions
to the future direction of Data management, Master data management and data modelling and data
analysis for CRM.
* Responsible for writing the Technology Road Maps and Data Strategies for Essentra plc and
highlight possible improvements.
* Working closely with Sales, Marketing and IT Directors for gathering and documenting the
requirements and proposing solutions for the approved requirements by working closely with
various business team members.
* Liaise with the finance team, sales team and legal team to ensure data is correct in
Salesforce