10.07.2026 aktualisiert
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KI-Strategie & Beratung | E-Commerce | Online Marketing
Berlin, Deutschland
Nur Remote
MBA Master of Business Administration (Focus Marketing)Über mich
Als strategischer KI-Berater helfe ich, KI wirtschaftlich sinnvoll und rechtssicher einzusetzen. Vorher: 20+ Jahre E-Commerce & Digitalstrategie für Unternehmen wie Bosch, GlaxoSmithKline/Haleon, Villeroy & Boch, Hugo Boss und s.Oliver. Heute bringe ich diese Erfahrung in die KI-Transformation ein.
Skills
InnovationKünstliche IntelligenzDigital MarketingDigitalisierungE-CommerceMarketingInnovationsmanagementMultidisziplinären AnsatzMarkenbildungÖkosystemeTeam ManagementDigitalstrategie
For over two decades, I have been driving digital transformation and scaling e-commerce businesses for some of the world’s leading brands. With a track record of success across 26 global companies in 12 industries, I specialize in creating innovative solutions in e-commerce, digital marketing, and AI that deliver measurable growth and long-term impact.
My approach is rooted in expertise, execution, and results. I’ve led multidisciplinary teams, built scalable e-commerce ecosystems, and transformed businesses with cutting-edge strategies. From managing global product launches to developing AI-driven solutions, I don’t just help businesses keep up – I help them lead.
★ Here’s what my clients and collaborators have to say:
“Highly proficient project lead whom I can trust to deliver on time and in full. Orlando has a strong desire to deliver what is best for the project, breaking down walls between teams and ensuring collaboration that leads to fantastic outcomes.”
– Charline Tan, Global Digital Marketing Director at Haleon (GlaxoSmithKline)
“Instrumental in building and scaling the s.Oliver online shop. Orlando’s leadership helped position s.Oliver’s e-commerce presence in European markets with exceptional growth and impact.”
– Ramsis Moussa, Former Executive Director Marketing at Volkswagen AG
“A top professional and expert in his field, capable of managing teams at the highest level. Orlando is the kind of person you want on your team.”
– Benjamin Müller-Grote, Managing Director at TBWA\Düsseldorf
“Deep expertise in e-commerce combined with reliability and professionalism. I highly recommend Orlando for any digital project – his results speak for themselves.”
– Annette Brandau, CEO at SLYHEALTH
★ Awards and Recognition
– Led award-winning projects for global brands, earning accolades for excellence in e-commerce and digital strategy.
– Achieved 5 prestigious awards in recognition of innovation and measurable impact in the digital space.
★ What to Expect
Working with me means access to a wealth of experience, a results-driven mindset, and a collaborative approach. Whether you’re looking to scale your digital operations, innovate in e-commerce, or leverage AI for growth, I bring a proven ability to turn challenges into success stories.
My approach is rooted in expertise, execution, and results. I’ve led multidisciplinary teams, built scalable e-commerce ecosystems, and transformed businesses with cutting-edge strategies. From managing global product launches to developing AI-driven solutions, I don’t just help businesses keep up – I help them lead.
★ Here’s what my clients and collaborators have to say:
“Highly proficient project lead whom I can trust to deliver on time and in full. Orlando has a strong desire to deliver what is best for the project, breaking down walls between teams and ensuring collaboration that leads to fantastic outcomes.”
– Charline Tan, Global Digital Marketing Director at Haleon (GlaxoSmithKline)
“Instrumental in building and scaling the s.Oliver online shop. Orlando’s leadership helped position s.Oliver’s e-commerce presence in European markets with exceptional growth and impact.”
– Ramsis Moussa, Former Executive Director Marketing at Volkswagen AG
“A top professional and expert in his field, capable of managing teams at the highest level. Orlando is the kind of person you want on your team.”
– Benjamin Müller-Grote, Managing Director at TBWA\Düsseldorf
“Deep expertise in e-commerce combined with reliability and professionalism. I highly recommend Orlando for any digital project – his results speak for themselves.”
– Annette Brandau, CEO at SLYHEALTH
★ Awards and Recognition
– Led award-winning projects for global brands, earning accolades for excellence in e-commerce and digital strategy.
– Achieved 5 prestigious awards in recognition of innovation and measurable impact in the digital space.
★ What to Expect
Working with me means access to a wealth of experience, a results-driven mindset, and a collaborative approach. Whether you’re looking to scale your digital operations, innovate in e-commerce, or leverage AI for growth, I bring a proven ability to turn challenges into success stories.
Erfahrung
Berufserfahrungmehr als 10 Jahre
Freelancer seit2019
Sprachen
DeutschMutterspracheEnglischverhandlungssicherFranzösischGrundkenntnisseSpanischGrundkenntnisse
Projekthistorie
Implementing solutions in e-commerce, digital marketing, and AI for global B2C, B2B, and D2C brands and companies, focusing on long-term growth
and scalability.
Selected lighthouse projects:
GlaxoSmithKline / Haleon (13 months // 06.2022–06.2023):
★ Directed a 5-person agency team at Integer (part of TBWA/Omnicom), coordinating global healthcare product launches.
★ Developed and implemented international e-commerce toolkits for Amazon, ePharmacies, and eGroceries, ensuring consistent brand presence and optimized product visibility.
★ Conducted comprehensive market analyses across digital sales channels, enhancing client targeting and optimizing strategies in EMEA, APAC, and Americas.
★ Produced high-engagement digital content across text, image, and video formats, strengthening brand messaging across multiple platforms.
★ Designed and launched global e-media strategies, expanding brand reach and engagement across EMEA, APAC, and the Americas.
Villeroy & Boch (5 months // 11.2021–03.2022):
★ Developed a comprehensive B2B monetization strategy to identify and capitalize on new revenue streams, aligning with client business objectives and market trends.
★ Authored detailed requirements specifications and user stories for the successful relaunch of a B2B online shop, ensuring seamless user experience and robust functionality.
★ Led agile projects utilizing Scrum and Kanban methodologies, coordinating cross-functional teams to deliver high-quality outcomes within timelines and budgets.
Bosch (6 months // 05.2021–06.2021 & 08.2020–12.2020):
★ Designed and executed marketing strategies for launching an innovative product and a SaaS ecosystem, driving market adoption and enhancing brand positioning.
★ Established and optimized an Amazon brand store and marketing campaigns, increasing product visibility and driving sales through targeted promotions.
★ Implemented comprehensive digital communication strategies, effectively enhancing brand awareness and engaging diverse customer segments.
AI (since 2022):
★ Prompt engineering for AI-based content generation for a fine dining and tableware online retailer.
★ Development of a 4-week AI training course for solopreneurs with a focus on practical application and industry trends.
★ Conduction of AI-focused lectures for classes of up to 20 students, delivering comprehensive instruction on foundational concepts and practical applications of artificial intelligence.
Others (2019–today):
★ Complete setup of a Shopify online shop for a beauty company, including production of high-quality graphical assets, ensuring a seamless and visually appealing user experience.
★ Conducted an in-depth SEO audit and developed a strategic roadmap, complemented by UX conception, to optimize digital performance and user engagement for an industry client.
★ Designed and implemented a social media strategy for a pharmaceutical company, driving audience growth and enhancing brand presence across key platforms.
★ Delivered performance marketing lectures to international classes of up to 25 students, covering topics such as search engine advertising (SEA), social media marketing, and video marketing.
and scalability.
Selected lighthouse projects:
GlaxoSmithKline / Haleon (13 months // 06.2022–06.2023):
★ Directed a 5-person agency team at Integer (part of TBWA/Omnicom), coordinating global healthcare product launches.
★ Developed and implemented international e-commerce toolkits for Amazon, ePharmacies, and eGroceries, ensuring consistent brand presence and optimized product visibility.
★ Conducted comprehensive market analyses across digital sales channels, enhancing client targeting and optimizing strategies in EMEA, APAC, and Americas.
★ Produced high-engagement digital content across text, image, and video formats, strengthening brand messaging across multiple platforms.
★ Designed and launched global e-media strategies, expanding brand reach and engagement across EMEA, APAC, and the Americas.
Villeroy & Boch (5 months // 11.2021–03.2022):
★ Developed a comprehensive B2B monetization strategy to identify and capitalize on new revenue streams, aligning with client business objectives and market trends.
★ Authored detailed requirements specifications and user stories for the successful relaunch of a B2B online shop, ensuring seamless user experience and robust functionality.
★ Led agile projects utilizing Scrum and Kanban methodologies, coordinating cross-functional teams to deliver high-quality outcomes within timelines and budgets.
Bosch (6 months // 05.2021–06.2021 & 08.2020–12.2020):
★ Designed and executed marketing strategies for launching an innovative product and a SaaS ecosystem, driving market adoption and enhancing brand positioning.
★ Established and optimized an Amazon brand store and marketing campaigns, increasing product visibility and driving sales through targeted promotions.
★ Implemented comprehensive digital communication strategies, effectively enhancing brand awareness and engaging diverse customer segments.
AI (since 2022):
★ Prompt engineering for AI-based content generation for a fine dining and tableware online retailer.
★ Development of a 4-week AI training course for solopreneurs with a focus on practical application and industry trends.
★ Conduction of AI-focused lectures for classes of up to 20 students, delivering comprehensive instruction on foundational concepts and practical applications of artificial intelligence.
Others (2019–today):
★ Complete setup of a Shopify online shop for a beauty company, including production of high-quality graphical assets, ensuring a seamless and visually appealing user experience.
★ Conducted an in-depth SEO audit and developed a strategic roadmap, complemented by UX conception, to optimize digital performance and user engagement for an industry client.
★ Designed and implemented a social media strategy for a pharmaceutical company, driving audience growth and enhancing brand presence across key platforms.
★ Delivered performance marketing lectures to international classes of up to 25 students, covering topics such as search engine advertising (SEA), social media marketing, and video marketing.
Foundation and building up e-commerce/digital marketing agency, driving 500% sales growth and 14% EBITDA profitability:
★ Achieved 500% sales growth and 14% EBITDA profitability by implementing scalable digital marketing strategies and building high-impact client partnerships.
★ Built and led a 10-person interdisciplinary team for consulting, UX/UI conception/design, coding, and content creation, contributing to high client satisfaction and retention.
★ Spearheaded digital marketing and brand communication initiatives, enhancing brand positioning and driving targeted engagement.
★ Led innovative projects in digital retail and Internet-of-Things (IoT) solutions, creating new revenue streams and enhancing market differentiation.
Selected Lighthouse Projects:
★ Realized a digital retail pilot store for s.Oliver, enabling and contributing to a modernized brand retail experience.
★ Developed comprehensive requirements and user stories for Bosch’s B2B online shop launch, enhancing the platform’s usability and client satisfaction.
★ Created UX/UI design for Bosch’s B2B online shop, improving user experience and contributing to an intuitive, customer-centered digital platform.
★ Led agile projects for Bosch using Scrum/Kanban, ensuring timely delivery and enhancing team collaboration for seamless project execution.
★ Formulated an Internet-of-Things (IoT) ecosystem strategy for Bosch, driving integration of IoT solutions and strengthening brand innovation.
★ Developed business ideation for a big data business model for E.ON, identifying data-driven revenue opportunities and enhancing strategic insights.
★ Executed social media and community marketing for La Biosthétique, fostering brand loyalty and increasing community engagement across channels.
★ Led the e-commerce system selection process for Hartmann, aligning platform features with business needs to ensure optimized implementation.
★ Achieved 500% sales growth and 14% EBITDA profitability by implementing scalable digital marketing strategies and building high-impact client partnerships.
★ Built and led a 10-person interdisciplinary team for consulting, UX/UI conception/design, coding, and content creation, contributing to high client satisfaction and retention.
★ Spearheaded digital marketing and brand communication initiatives, enhancing brand positioning and driving targeted engagement.
★ Led innovative projects in digital retail and Internet-of-Things (IoT) solutions, creating new revenue streams and enhancing market differentiation.
Selected Lighthouse Projects:
★ Realized a digital retail pilot store for s.Oliver, enabling and contributing to a modernized brand retail experience.
★ Developed comprehensive requirements and user stories for Bosch’s B2B online shop launch, enhancing the platform’s usability and client satisfaction.
★ Created UX/UI design for Bosch’s B2B online shop, improving user experience and contributing to an intuitive, customer-centered digital platform.
★ Led agile projects for Bosch using Scrum/Kanban, ensuring timely delivery and enhancing team collaboration for seamless project execution.
★ Formulated an Internet-of-Things (IoT) ecosystem strategy for Bosch, driving integration of IoT solutions and strengthening brand innovation.
★ Developed business ideation for a big data business model for E.ON, identifying data-driven revenue opportunities and enhancing strategic insights.
★ Executed social media and community marketing for La Biosthétique, fostering brand loyalty and increasing community engagement across channels.
★ Led the e-commerce system selection process for Hartmann, aligning platform features with business needs to ensure optimized implementation.
Established and led two new business units focused on brand strategy and digital visual merchandising, driving 350% sales growth:
★ Built and managed a 12-member interdisciplinary team specializing in consulting, UX/UI, and content creation, which elevated digital user experience.
★ Spearheaded brand building and offline communication strategies that reinforced brand identity and supported client retention.
★ Executed digital visual merchandising projects, creating immersive brand experiences that enhanced in-store engagement.
Selected Lighthouse Projects:
★ Set up and managed international e-commerce and onsite marketing for La Biosthétique, enhancing global sales and brand reach.
★ Conceptualized a digital retail pilot store for Conrad Electronics, introducing an interactive shopping experience and enhancing brand innovation.
★ Led the digital part of the global flagship retail openings campaign for Hugo Boss, coordinating multi-channel promotion to maximize launch impact.
★ Directed brand relaunch for Campus by Marc O’Polo, strengthening brand positioning and increasing customer engagement through targeted efforts.
★ Built and managed a 12-member interdisciplinary team specializing in consulting, UX/UI, and content creation, which elevated digital user experience.
★ Spearheaded brand building and offline communication strategies that reinforced brand identity and supported client retention.
★ Executed digital visual merchandising projects, creating immersive brand experiences that enhanced in-store engagement.
Selected Lighthouse Projects:
★ Set up and managed international e-commerce and onsite marketing for La Biosthétique, enhancing global sales and brand reach.
★ Conceptualized a digital retail pilot store for Conrad Electronics, introducing an interactive shopping experience and enhancing brand innovation.
★ Led the digital part of the global flagship retail openings campaign for Hugo Boss, coordinating multi-channel promotion to maximize launch impact.
★ Directed brand relaunch for Campus by Marc O’Polo, strengthening brand positioning and increasing customer engagement through targeted efforts.