11.04.2025 aktualisiert


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Creative Director, Brand and Product Designer (UX/UI)
Hamburg, Deutschland
Weltweit
M.A. (Film Production) – M.A. (Fine Arts) – M.Ed. (Art & Biology) – B.A. Communication & Media Design – B.Ed. Art & BiologySkills
User Experience (UX)Barrierefreies WebdesignAdobe Creative CloudContent-EntwicklungWebdesignE-CommerceGrafikdesignUi-DesignFotografierenProduktdesignResponsive WebdesignService-DesignGeschichtenerzählenNachhaltigkeitTesten
I am Nadine – a freelance Digital Creative Director | Senior Service, Product, and Brand Designer with 20 years experience in both freelance and full-time roles, having worked for notable firms such as:
- dgroup (now Accenture)
- SinnerSchrader (now Accenture)
- Peter Schmidt Group
Over the past eight years, my work has centred on e-commerce (app and web).
Successes in numbers:
- Supported over 40 companies.
- Acquired and led projects with a monthly budget of up to €140,000.
- Managed teams of up to 10 people.
- Achieved budget savings of up to 15%.
- Maintained customer loyalty for up to 3 years.
As a Creative Director I excel in:
- Client Acquisition
- Precise Budgeting
- Deadline-Focused Work
- Product Vision & Strategy
- Valuing and Managing Creative Talent
- Flexibility and Improvisation
- Inspiring and Empowering Teams
- Aesthetic Sensibility and Storytelling
As a Digital Brand & Product Designer I excel in:
- User Research
- Customer Experience (CX)
- User Experience Design (UX)
- Branding
- User Interface Design (UI)
- Content Creation (UX Writing, Graphic Design, Photography, Film)
- User Testing
As a Service Designer, I excel in:
- Customer Journey Mapping
- Service Blueprinting
- Stakeholder Engagement
- Integrating User Insights into Service Design
- Enhancing User-Centric Service Experiences
Clients I have worked for (excerpt):
- Allwetterzoo Münster
- Botanischer Garten Münster
- Hello Better
- Lichtblick
- Das Futterhaus
- fluctoplasma
- Körber Stiftung
- radiologiehoch3
- Unown
- VanlifeLocation
- Volkswagen
- Würth
- Wüstefilm
Agencies I have collaborated with as a solo designer to support their clients (excerpt):
- Concrete Design
- DevelopX
- Etribes (zooplus)
- Hey Now (Xing)
- plusquam (Ambulanzpartner)
- Yukon
Outside of work I am passionate about sustainability and urban jungle design. I enjoy learning through various online platforms and am currently learning Chinese.
During my maternity leave, I designed a 3D model for a Sprinter's interior ? in a Japandi style, which was then successfully brought to life in a real Mercedes Sprinter.
My university background includes nine years of academic studies in:
- Fine Arts
- Design
- Photography
- Film Production
- Biology
- Education
across Germany and Italy.
I have had the honour of studying under esteemed artists like Henk Visch, Katharina Fritsch, Giorgio Camuffo, and Lili Fischer.
Let’s create something amazing together!
- dgroup (now Accenture)
- SinnerSchrader (now Accenture)
- Peter Schmidt Group
Over the past eight years, my work has centred on e-commerce (app and web).
Successes in numbers:
- Supported over 40 companies.
- Acquired and led projects with a monthly budget of up to €140,000.
- Managed teams of up to 10 people.
- Achieved budget savings of up to 15%.
- Maintained customer loyalty for up to 3 years.
As a Creative Director I excel in:
- Client Acquisition
- Precise Budgeting
- Deadline-Focused Work
- Product Vision & Strategy
- Valuing and Managing Creative Talent
- Flexibility and Improvisation
- Inspiring and Empowering Teams
- Aesthetic Sensibility and Storytelling
As a Digital Brand & Product Designer I excel in:
- User Research
- Customer Experience (CX)
- User Experience Design (UX)
- Branding
- User Interface Design (UI)
- Content Creation (UX Writing, Graphic Design, Photography, Film)
- User Testing
As a Service Designer, I excel in:
- Customer Journey Mapping
- Service Blueprinting
- Stakeholder Engagement
- Integrating User Insights into Service Design
- Enhancing User-Centric Service Experiences
Clients I have worked for (excerpt):
- Allwetterzoo Münster
- Botanischer Garten Münster
- Hello Better
- Lichtblick
- Das Futterhaus
- fluctoplasma
- Körber Stiftung
- radiologiehoch3
- Unown
- VanlifeLocation
- Volkswagen
- Würth
- Wüstefilm
Agencies I have collaborated with as a solo designer to support their clients (excerpt):
- Concrete Design
- DevelopX
- Etribes (zooplus)
- Hey Now (Xing)
- plusquam (Ambulanzpartner)
- Yukon
Outside of work I am passionate about sustainability and urban jungle design. I enjoy learning through various online platforms and am currently learning Chinese.
During my maternity leave, I designed a 3D model for a Sprinter's interior ? in a Japandi style, which was then successfully brought to life in a real Mercedes Sprinter.
My university background includes nine years of academic studies in:
- Fine Arts
- Design
- Photography
- Film Production
- Biology
- Education
across Germany and Italy.
I have had the honour of studying under esteemed artists like Henk Visch, Katharina Fritsch, Giorgio Camuffo, and Lili Fischer.
Let’s create something amazing together!
Erfahrung
Berufserfahrung5 - 10 Jahre
Freelancer seit2004
Sprachen
ChinesischGrundkenntnisseDeutschMutterspracheEnglischverhandlungssicher
Projekthistorie
About me as a Solo Designer:
I work as a freelance Digital Creative Director | Senior Service, Product, and Brand Designer and I have 20 years experience in both freelance and full-time roles.
Freelance Studio:
When a client reaches out to me, or I connect with a client I’m excited to work with, we decide together whether they would like to hire just me or bring me on board with my freelance studio in tow.
Successes in numbers:
? Supported over 40 companies (from micro to large enterprises) in various roles during their successful digital transformation.
? Acquired and led projects with a monthly budget of up to €140,000.
? Managed teams of up to 10 people.
? Achieved budget savings of up to 15% through optimal planning.
? Maintained customer loyalty for up to 3 years.
Clients I’ve worked with as a solo designer (excerpt):
? ACTitude
? Allwetterzoo Münster
? Angkor Centre for Conservation of Biodiversity
? Annota
?? Arbeitsstelle Forschungstransfer
? Botanischer Garten Münster
? Das Futterhaus
? Fachhochschule Münster
? Filmwerkstatt Münster
? fluctoplasma
? Futur3
? G-Classics Geländewagen
? Große Freiheit e.V.
? Gut Haidehof
? Hello Better
? Holger Franke
? Kaule Environment Nepal
? Körber Stiftung
? Kunstakademie Münster
? Lichtblick
?️ LINUS Sterbehilfe
? Milchschäferei Amalia
? radiologiehoch3
⚙️ Staffomatic
? SwingTime
? taangle
? Unown
? VanlifeLocation
? Waldfrau Windelfreiunikate
? Wüstefilm
Agencies I have collaborated with as a solo designer to support their clients (excerpt):
?️ Concrete Design
? DevelopX
? Etribes (zooplus)
? Hey Now (Xing)
? plusquam (Ambulanzpartner)
? Yukon
Creative Internships:
? dgroup, Hamburg (2016)
? Kaule Environment, Nepal (2014)
? ACCB, Cambodia (2010–2013)
? Daily Interactive Design, Münster (2010)
?️ Bild & Rahmen, Brilon (2008)
? Ritzenhoff, Marsberg (2003)
I work as a freelance Digital Creative Director | Senior Service, Product, and Brand Designer and I have 20 years experience in both freelance and full-time roles.
Freelance Studio:
When a client reaches out to me, or I connect with a client I’m excited to work with, we decide together whether they would like to hire just me or bring me on board with my freelance studio in tow.
Successes in numbers:
? Supported over 40 companies (from micro to large enterprises) in various roles during their successful digital transformation.
? Acquired and led projects with a monthly budget of up to €140,000.
? Managed teams of up to 10 people.
? Achieved budget savings of up to 15% through optimal planning.
? Maintained customer loyalty for up to 3 years.
Clients I’ve worked with as a solo designer (excerpt):
? ACTitude
? Allwetterzoo Münster
? Angkor Centre for Conservation of Biodiversity
? Annota
?? Arbeitsstelle Forschungstransfer
? Botanischer Garten Münster
? Das Futterhaus
? Fachhochschule Münster
? Filmwerkstatt Münster
? fluctoplasma
? Futur3
? G-Classics Geländewagen
? Große Freiheit e.V.
? Gut Haidehof
? Hello Better
? Holger Franke
? Kaule Environment Nepal
? Körber Stiftung
? Kunstakademie Münster
? Lichtblick
?️ LINUS Sterbehilfe
? Milchschäferei Amalia
? radiologiehoch3
⚙️ Staffomatic
? SwingTime
? taangle
? Unown
? VanlifeLocation
? Waldfrau Windelfreiunikate
? Wüstefilm
Agencies I have collaborated with as a solo designer to support their clients (excerpt):
?️ Concrete Design
? DevelopX
? Etribes (zooplus)
? Hey Now (Xing)
? plusquam (Ambulanzpartner)
? Yukon
Creative Internships:
? dgroup, Hamburg (2016)
? Kaule Environment, Nepal (2014)
? ACCB, Cambodia (2010–2013)
? Daily Interactive Design, Münster (2010)
?️ Bild & Rahmen, Brilon (2008)
? Ritzenhoff, Marsberg (2003)
About:
Yukon is a leading provider of digital strategy, marketing, lead generation, and customer relationship management, offering comprehensive consulting services that drive businesses toward effective implementation.
My roles:
Ad Creative Specialist
As a Ad Designer, my key responsibilities include the creation and optimisation of visual content for advertising campaigns. These involve:
Yukon is a leading provider of digital strategy, marketing, lead generation, and customer relationship management, offering comprehensive consulting services that drive businesses toward effective implementation.
My roles:
Ad Creative Specialist
As a Ad Designer, my key responsibilities include the creation and optimisation of visual content for advertising campaigns. These involve:
- Creating engaging ads: Developing visual concepts and designs that capture the attention of the target audience and effectively convey the brand message.
- Performance optimisation: Adjusting and A/B testing ad formats and content to achieve the best results in terms of click-through rates, engagement, and conversions.
- Platform-specific design: Ensuring all ads meet the specific requirements and best practices, including the optimal use of visual and textual components.
- Collaboration with marketing teams: Working closely with the marketing and content teams to ensure that creative assets align with the strategic goals of the campaign.
- Analysis and adjustment: Monitoring ad performance and continually optimising based on data analysis and user feedback to ensure the highest possible ROI.
- As a Concept Designer my primary role is to develop compelling and innovative ideas that form the foundation of marketing campaigns.
- Brainstorming and ideation: Collaborating with creative teams to generate fresh concepts that align with the brand’s objectives and target audience.
- Visual storytelling: Creating initial sketches, mood boards, and visual representations that communicate the core idea of the campaign.
- Strategic thinking: Ensuring that the concepts not only capture attention but also effectively convey the brand message and drive engagement.
- Cross-team collaboration: Working closely with copywriters, graphic designers, and marketing strategists to refine and execute the concept across various channels.
About:
Achievements and Insights:
Detailed tasks:
Recommendation by Josephine Palberg (Senior Product Manager at Staffomatic):
"Nadine impressed us with her dedication, creativity, and structured approach. From day one, she felt like a natural part of our team, fostering seamless collaboration.
She quickly familiarized herself with our company and product, absorbing new information effortlessly and asking insightful questions. Her work was transparent, well-organized, and exceeded our expectations during the two-week design sprint.
With her strong branding expertise, she played a key role in shaping our design vision—and truly delivered!"
- Staffomatic is a digital shift scheduling and time tracking tool for businesses. It helps digitize staff scheduling, time tracking, absence management, working time accounts, and employee management, enabling more efficient staff planning.
Achievements and Insights:
- I was brought on board by Staffomatic to visually modernize their technically-oriented design, enhancing user engagement and overall aesthetic appeal.
Detailed tasks:
- Weekly Planner: Develop and design an intuitive user interfaces for a weekly planner, focusing on user-friendliness.
- Dashboard: Design a clear and informative dashboard that presents key information and statistics in an engaging way.
- Employee Motivation: Craft features and designs aiming at enhancing employee satisfaction and motivation.
- User Research: Perform user research to identify their needs and optimize the user experience.
- User Testing: Conduct user tests to gather valuable feedback on the usability of our designs.
- Brand Story (Initial Concepts): Developed foundational concepts for the brand story to create a strong, cohesive brand image that resonates with the target audience.
Recommendation by Josephine Palberg (Senior Product Manager at Staffomatic):
"Nadine impressed us with her dedication, creativity, and structured approach. From day one, she felt like a natural part of our team, fostering seamless collaboration.
She quickly familiarized herself with our company and product, absorbing new information effortlessly and asking insightful questions. Her work was transparent, well-organized, and exceeded our expectations during the two-week design sprint.
With her strong branding expertise, she played a key role in shaping our design vision—and truly delivered!"