03.09.2026 aktualisiert
100 % verfügbar
CRM & Omnichannel Transformation, Sales & Marketing Transformation
Ismaning, Deutschland
Deutschland +2
Master of Science in Digital Marketinginfo: Deutschland, Österreich, Schweiz
Über mich
I lead commercial transformation in Pharma, Healthcare and MedTech, turning CRM, omnichannel and data strategies into scalable execution. I work with senior Commercial, Marketing and IT leaders on governance, operating models and decision-making.
Skills
Change ManagementCommercial ManagementDigital Asset ManagementDigitale MarkenbindungDigital MarketingMicrosoft Dynamics CrmMarketing-ManagementPharma-MarketingMultichannel-MarketingPharmazieArzneimittelumsatzTransformationsmanagementSocial Media AdvertisingDatenanalytikContent-Strategie
Commercial Excellence & Omnichannel Strategy
Driving data-driven transformation across Sales, Marketing and Medical Affairs, from commercial strategy and customer insights to CRM, omnichannel engagement and execution.
CRM, MarTech & Business/IT Transformation
Translating business needs into scalable CRM and MarTech solutions, bridging Commercial, IT, Data and technology partners from requirements through implementation and adoption.
International Transformation & Program Delivery
Leading international commercial transformation initiatives through implementation, rollout and adoption across markets and affiliates.
Commercial Insights
Translating commercial data into actionable insights, KPIs and management dashboards to improve targeting, channel effectiveness and commercial decision-making.
Stakeholder & Change Management
Leading cross-functional and international teams in complex transformation environments, aligning senior stakeholders, business functions, IT and external partners to drive decisions and sustainable adoption.
Digital Marketing Management
Experience as Global Digital Marketing Manager and Team-Lead, overseeing digital marketing strategies and execution across international markets.
Data Governance & Process Change
Design and rollout of global external data intake processes, translating business needs into governance, ownership and scalable processes.
Driving data-driven transformation across Sales, Marketing and Medical Affairs, from commercial strategy and customer insights to CRM, omnichannel engagement and execution.
CRM, MarTech & Business/IT Transformation
Translating business needs into scalable CRM and MarTech solutions, bridging Commercial, IT, Data and technology partners from requirements through implementation and adoption.
International Transformation & Program Delivery
Leading international commercial transformation initiatives through implementation, rollout and adoption across markets and affiliates.
Commercial Insights
Translating commercial data into actionable insights, KPIs and management dashboards to improve targeting, channel effectiveness and commercial decision-making.
Stakeholder & Change Management
Leading cross-functional and international teams in complex transformation environments, aligning senior stakeholders, business functions, IT and external partners to drive decisions and sustainable adoption.
Digital Marketing Management
Experience as Global Digital Marketing Manager and Team-Lead, overseeing digital marketing strategies and execution across international markets.
Data Governance & Process Change
Design and rollout of global external data intake processes, translating business needs into governance, ownership and scalable processes.
Erfahrung
Berufserfahrungmehr als 10 Jahre
Freelancer seit2023
Sprachen
Englischverhandlungssicher
Projekthistorie
Working as Manager at msg industry advisors ag, focusing on Commercial Excellence, CRM and Omnichannel Transformation.
Led the rollout of Omnipresence Xperience across 18 affiliates, coordinating business stakeholders and offshore delivery teams. Drove CRM and consent management process changes, user trainings, change management and senior management alignment to support scalable omnichannel execution.
Developed cross-functional analytics and management insights for multiple business units, translating complex and rapidly changing information into decision-relevant reporting for senior management during a highly dynamic business environment.