29.08.2023 aktualisiert

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40 % teilweise verfügbar

CRM Freelancer & Project Manager

Hürth, Deutschland
Deutschland +1
info: Deutschland, Schweiz
M.Sc. BWL / Marketing WWU Münster
Hürth, Deutschland
Deutschland +1
info: Deutschland, Schweiz
M.Sc. BWL / Marketing WWU Münster

Profilanlagen

CV - Isabelle Weichsler

Skills

KundenbeziehungsmanagementKundenanalyseKundenkommunikationKundenverständnisKundenlebenszyklusDatenvisualisierungDigital MarketingEmail MarketingStrategisches MarketingProjektmanagementMicrosoft Power BIKampagnen
Strategisches CRM, CRM Projektmanagement, Customer Lifecycle Management, Data Analysis, Data Visualization, Jira, Confluence, Excel, Microsoft Power BI, DynaCampaign, Exponea, Cleverreach, Optimizly

Erfahrung

Berufserfahrung5 - 10 Jahre
Freelancer seit2022

Sprachen

DeutschMutterspracheEnglischverhandlungssicherFranzösischGrundkenntnisse

Projekthistorie

Project @ a B2B KI scale up

< 10 Mitarbeiter

Project @ a B2B KI scale up 
- Strategic CRM Workshop about Lifecycle Management and Gap Analysis

Project @ a leading Bike Ecommerce Company close to Aachen

< 10 Mitarbeiter

Project @ a leading Bike Ecommerce Company close to Aachen
- Setup of a CRM including conception and implementation of several use cases (lifecycle and eventtriggered automations)
- Development of a CRM strategy

Project @ a leading Event Production Company in Hamburg

Marketing, PR und Design

< 10 Mitarbeiter

Project @ a leading Event Production Company in Hamburg
- Operative support in campaign management / with regular newsletter 
- Strategic support in the definiton of customer segments 
- Setup of A/B testings
- Analysis of campaigns and A/B tests

Project @ a B2C startup

Project @ a B2C startup
- Development of a CRM strategy, definition of customer and customer segments
- Derivation of a communications strategy per channel and per lifecycle stage
- Setup of automations in Cleverreach

Project @ a leading German Omni-Channel Fashion Retailer in Duesseldorf

Weichsler CRM Consulting

Marketing, PR und Design

< 10 Mitarbeiter

Project @ a leading German Omni-Channel Fashion Retailer in Duesseldorf
- Introduction of a new campaign managment system (Exponea/Bloomreach)
- Coordination of requirements across the entire CRM department
- Fullfillment of project deliverables and coordination of dependencies with other project stakeholders

Founder & CEO of turtle moments

turtle moments UG

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