27.05.2026 aktualisiert

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Performance Marketing Spezialist

Berlin, Deutschland
Berlin +25 km
MSc in Management and Entrepreneurship
Berlin, Deutschland
Berlin +25 km
MSc in Management and Entrepreneurship

Profilanlagen

Erika_CV_2025.pdf
Portfolio_LaPre_small.pdf

Skills

Digital MarketingGoogle AnalyticsMarketingInfluencer MarketingMultichannel-MarketingPerformance-Marketing
Data-Driven Marketing
Expertise in data-driven growth projects, conversion rate optimization strategies, and holistic marketing roadmaps for B2C brands.

Multi-Channel Marketing Strategy
Proficiency in developing and implementing multi-channel marketing strategies across PR, Brand, Influencer Marketing, Display, Social, Google Ads, CRM, Copywriting, and Design.

Customer Acquisition and Retention
Strong skills in developing acquisition and retention strategies, establishing CRO best practices, and applying customer insights to optimize engagement and LTV.

Digital Marketing Tools
Proficiency in various digital marketing tools including Google Analytics, Outbrain, Taboola, Salesforce, DOMO, Squarespace, Airtable, Zapier, Typeform, Google Optimize, Optimizely, and Canva.

Team Leadership
Experience in leading and partnering with teams to establish KPI and reporting infrastructures, and managing cross-functional content and brand strategies.

Global Marketing
Expertise in global marketing strategies, including managing social media and YouTube performance marketing for global brand expansion.

Customer Retention Strategy
Skilled in building and executing customer retention strategies focused on satisfaction and recurring revenue generation.
 

Erfahrung

Berufserfahrungmehr als 10 Jahre
Freelancer seit2024

Sprachen

DeutschverhandlungssicherEnglischverhandlungssicherFranzösischMuttersprache

Projekthistorie

Marketing strategist & Interim Marketing leader

Independent
Led data-driven growth projects, designing conversion rate optimization strategies and holistic marketing roadmaps for diverse B2C brands.

Director of Marketing

Enter (Baupal GmbH)
Built a multi-channel marketing strategy, scaled revenue, led a team of 10, established KPI infrastructure, and developed acquisition and retention strategies for new verticals.

Marketing and Growth Lead

150Minuten GmbH
Built customer acquisition channels, designed influencer marketing strategy, and established CRO best practices to optimize engagement and LTV.

Marketing Co-Head (Global Senior Management Team)

audibene GmbH
Transformed global marketing team, led social media and YouTube performance marketing, and managed brand campaign initiatives.

Head of Customer Retention (Global Senior Management Team)

audibene GmbH
Built and executed customer retention strategy, generating €2M annually and oversaw customer service and after-sales CRM.

Product Marketing Manager Asia

Global Conversion Rate Optimization Manager, Product Marketing Manager Asia
Achieved 40% increase in conversion rates through localized marketing campaigns and reduced customer acquisition costs through data-driven AB testing.

Junior Marketing Manager

Kiveda GmbH
Managed SEA, Affiliate, and Display campaigns; initiated and executed company's first AB tests to enhance conversions and reduce CAC.

Strategic Marketing Assistant

SUEZ SA Australia & New Zealand
Led the digitalization of B2B sales processes, developing an iPad app to streamline operations across Australia.

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