01.10.2026 aktualisiert
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100 % verfügbarLifecycle CRM & RevOps Engineer | Braze, Attio, HubSpot | ex-Audible (Amazon), Lingoda
Berlin, Deutschland
Deutschland +5
Physics B.Scinfo: Deutschland, Österreich, Schweiz, Spanien, Brasilien, Portugal
Über mich
Brazilian, raised near Madrid, living in Berlin for about seven years now. Studied physics, ended up in CRM. Away from the laptop I play jazz piano, DJ now and then, and drive an old BMW convertible much further than it was ever meant to go.
Skills
AI AgentsGitHub ActionsNo-CodeA/B TestingZielgruppensegmentierungKundenbeziehungsmanagementAutomatisierung von GeschäftsprozessenKundenerfahrungKundenlebenszyklusKundenbindungPersonalisierungData IntegrationLeadgenerierungMarketing-AutomatisierungMarketing-Aktivitäten
I've spent the last six years on the systems that sit between a company and its customers: the CRM, the journeys, the automations and the data that feeds them. Part of that was B2C lifecycle work at Audible and Lingoda, part of it B2B sales operations. Since 2025 I do both as a freelancer, through my own small consultancy, Pelotis.
Lifecycle CRM for apps and subscriptions
At Audible (Amazon) I managed global outbound marketing operations: email and push campaigns, journey orchestration, personalization with Movable Ink, and a handful of internal automations that took repetitive work off the team. Before that I was CRM Manager at Lingoda, planning and building multichannel campaigns in Braze for more than 100k learners across the whole lifecycle. I wrote a good part of the email, push and in-app copy myself and ran the A/B tests that decided what stayed.
- Braze: Canvas, segmentation, Liquid, Content Blocks, experiments (Certified Practitioner and Marketing Specialist)
- Onboarding, activation, retention and win-back journeys
- Audits and migrations of existing setups
RevOps and GTM systems for B2B
I came into this field through PlusDental, where I built the sales operations for their flagship clinics in the Netherlands on HubSpot, with Looker and SQL for reporting. Today I'm an Attio Expert Partner and build CRM and pipeline systems for B2B startups.
- CRM architecture and migrations: Attio, HubSpot
- Outbound infrastructure that holds up under GDPR: Apollo, Clay, Instantly, domains and deliverability
- Automation and integrations: Make, n8n, Zapier, webhooks, REST APIs
- B2B lifecycle email: Customer.io, Brevo
Recent work
- Attio and Customer.io go-to-market setup for SupplyCanvas (2026, ongoing)
- Outbound engine for a B2B startup on Instantly, Google Workspace and HubSpot, with new leads routed to the right sales rep in real time
- An Apollo to Attio pipeline that runs every morning on GitHub Actions, and a small AI agent (Claude Agent SDK) that checks new accounts against the ICP
How I work
I write requirements down before I build, I document what I hand over, and if something won't work I'd rather say so in week one than in UAT. When the no-code tools run out, I write the code. Blame the physics background.
Remote from Berlin, on-site in DACH when it makes sense. Fluent in English, Spanish and Portuguese, conversational German.
Before any of this, at 19, I ran my own bar and restaurant near Madrid for almost two years. I still count it as my first retention job.
Erfahrung
Berufserfahrung5 - 10 Jahre
Freelancer seit2025
Sprachen
DeutschgutEnglischverhandlungssicherPortugiesischMutterspracheSpanischMuttersprache
Projekthistorie
Go-to-market setup for a young B2B team that had outgrown spreadsheets and inboxes.
- Attio workspace built from scratch: data model, pipeline stages, views for sales and for the founders
- Customer.io connected to the CRM, so lifecycle emails run on live customer data instead of exported lists
- Documentation and handover, so the team can change things without calling me
Marketing technology for Audible's outbound channels, working across marketplaces with marketing, product and engineering teams.
- Built and ran email and push campaigns and customer journeys for a global subscriber base
- Personalization with Movable Ink: dynamic content and live images inside the email
- Automated repetitive team workflows with AI tools
- A large, process-heavy organization, which teaches you to write things down and get sign-off early
Outbound engine for a B2B startup, built from zero.
- Sending domains on GoDaddy, mailboxes on Google Workspace, sequences and warm-up in Instantly
- Positive replies land in HubSpot automatically and are assigned to the right sales rep in real time through Zapier
- No manual list exports and no leads sitting without an owner