05.12.2023 aktualisiert
DW
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Co-Founder & Consultant | Transformation, Community & Branding | Facilitator
ZURICH, Schweiz
Weltweit
B.A. Business Administration (University of St. Gallen) / M.A. Design for Emergent Futures (IAAC Barcelona)Skills
InnovationMental Health ServicesGemeindeentwicklungDesign-StrategienDesign ThinkingMarkenbildungMarkenerlebnisMarkendesignOrganisationstransformation
I am David, a Zurich-based creative strategist, passionate about crafting meaningful transformation and brand strategies.
My work is based on a holistic view of individuals and organizations. In doing so, I rely on strategy x creativity x futurology. I combine the intelligence of business and brand strategy, with the intuition and power of creative design thinking, and ultimately with the spirit of imagination.
I oversee 10+ years of brand and transformation strategy experience with 30+ clients across 15+ categories. I have been collaborating with rising start-ups, hidden champions and world-leading giants, including AB InBev, Anglo American, Alpines Museum Bern, BMW, City of Zurich, DSM, Digital Stadt Bern, Formula E, Hyatt, Huawei, Lionstep, Roche, Samsung, Shell, Siemens, Swisscom, Swiss Re, UBS, or On Running.
My work is based on a holistic view of individuals and organizations. In doing so, I rely on strategy x creativity x futurology. I combine the intelligence of business and brand strategy, with the intuition and power of creative design thinking, and ultimately with the spirit of imagination.
I oversee 10+ years of brand and transformation strategy experience with 30+ clients across 15+ categories. I have been collaborating with rising start-ups, hidden champions and world-leading giants, including AB InBev, Anglo American, Alpines Museum Bern, BMW, City of Zurich, DSM, Digital Stadt Bern, Formula E, Hyatt, Huawei, Lionstep, Roche, Samsung, Shell, Siemens, Swisscom, Swiss Re, UBS, or On Running.
Erfahrung
Berufserfahrungmehr als 10 Jahre
Freelancer seit2023
Sprachen
DeutschMutterspracheEnglischverhandlungssicherFranzösischGrundkenntnisseSpanischGrundkenntnisse
Projekthistorie
Strategic consultancy, combining creative and design-led principles with
entrepreneurial innovation and management methods to empower individuals.
* For Digitalstadt Bern, developed the strategic outline for change, by defining
central principles and creating an overarching transformation story.
* For Lionstep, co-led the implementation of a learning and development
program with the aim of improving organizational resilience in hybrid work
settings and fostering the role of leadership.
* Supported Zurich Tourism in positioning itself as the location for art & culture -
through attractive brand leading the way for future communication measures.
* Led internal business development efforts, including opportunity identification,
market sizing, sales approaches, and proposal/pitch development.
entrepreneurial innovation and management methods to empower individuals.
* For Digitalstadt Bern, developed the strategic outline for change, by defining
central principles and creating an overarching transformation story.
* For Lionstep, co-led the implementation of a learning and development
program with the aim of improving organizational resilience in hybrid work
settings and fostering the role of leadership.
* Supported Zurich Tourism in positioning itself as the location for art & culture -
through attractive brand leading the way for future communication measures.
* Led internal business development efforts, including opportunity identification,
market sizing, sales approaches, and proposal/pitch development.
A digitally-powered, creatively-inspired management consultancy that blends
creativity, pragmatism, and analytical rigor to help clients find new ways to grow.
* Assessed business and transformation strategies for clients across sectors
(electronics, banking, retail, new energy, and pharma among others), incl.
brand management, process workflows, and technological inefficiencies.
* For Swisscom, developed a brand activation platform that created an emotional
connection with customers. Owned and managed all day-to-day project
delivery responsibilities, from problem-solving to stakeholder management,
editing and presentation of key deliverables.
* For a global FMCG manufacturer, conducted executive interviews, as well as
comprehensive innovation & best practice research, to inform new areas of
growth beyond existing category definitions. Facilitated ideation workshops
with over 30 participants to generate new product and service ideas.
creativity, pragmatism, and analytical rigor to help clients find new ways to grow.
* Assessed business and transformation strategies for clients across sectors
(electronics, banking, retail, new energy, and pharma among others), incl.
brand management, process workflows, and technological inefficiencies.
* For Swisscom, developed a brand activation platform that created an emotional
connection with customers. Owned and managed all day-to-day project
delivery responsibilities, from problem-solving to stakeholder management,
editing and presentation of key deliverables.
* For a global FMCG manufacturer, conducted executive interviews, as well as
comprehensive innovation & best practice research, to inform new areas of
growth beyond existing category definitions. Facilitated ideation workshops
with over 30 participants to generate new product and service ideas.
* Working for a multinational in health, nutrition, and sustainability, conducted
focus groups with clients and internal stakeholders which helped to develop
an EVP brand, improving morale, and leading to a more inclusive culture.
* For Hyatt, led the articulation of a unique brand story and new consumer
targets, developing product innovation concepts. The work was rewarded a
Silver medal for "Best Visual Identity" at the '19 Transform Awards.
* For Royal Dutch Shell (Top 3 Fortune 500 company), co-led an engagement
to innovate a new global brand strategy, leveraging target audience
personification through storytelling and a clear activation plan.
focus groups with clients and internal stakeholders which helped to develop
an EVP brand, improving morale, and leading to a more inclusive culture.
* For Hyatt, led the articulation of a unique brand story and new consumer
targets, developing product innovation concepts. The work was rewarded a
Silver medal for "Best Visual Identity" at the '19 Transform Awards.
* For Royal Dutch Shell (Top 3 Fortune 500 company), co-led an engagement
to innovate a new global brand strategy, leveraging target audience
personification through storytelling and a clear activation plan.