Marketing Communications Expert

Proxenos GmbH, Karlsfeld (Germany)

Short return to the agency to work on new customers that were aquired after I left. I was responsible
for the lead generation and social marketing for Messe München GmbH (another fair got aquired),
Havsund GmbH and Avnet Silica.


For Havsund, our main goal was to increase sales through social marketing and the optimization of
the sales funnel.
- We've created a stable inbound stream of SQL through Facebook and Instagram marketing and
remarketing. Increase of sales by approx. 13%

Startup Live GmbH, Vienna (Austria)

- Lead of the MarCom team (4 people, focus on media creation throughout the events)
- Sole competence in marketing, reporting directly to the MD's
- Lead generation for ticket sales
- Marketing campaignes for ticket sales


- Main responsibility was the increase of ticket sales. I achieved this through an inbound strategy
tailored to our product (live events) involving social marketing, email marketing, incentives and live
broadcast of the events to animate people to be part of it.
- Approx. increase of 17% of ticket sales with minimal budget.




Pro bono position that I filled for one of the MD's as we are friends and she needed help

Proxenos GmbH, Karlsfeld (Germany)

- Marketing Manager specialized on Social Media
- Key Account Manager for Arago GmbH, Messe München GmbH, Onkyo/Pioneer, MAN Truck&Bus
GmbH


-Strong focus on lead generation and viral marketing, as well as social marketing through LinkedIn,
Facebook, Instagram and Pinterest
For MAN Truck&Bus:
- Roughly 23% increase of customers that requested information about new lines of trucks and
busses.
- Strategy revolved around Facebook Canvas Ads and a viral YT-Video produced by our agency.


For Arago:
- As a single product costs about €3+M, increasing customers showed to be very difficult. As this
became more clear, our given focus was shifted from creating SQL's to HR and brand work. We
developed different strategies that attracted new hires, people interested in AI in general but also
adversaries of AI.
- With guerilla marketing campaigns (like placing billboards in front of IBM buildings), we greatly
raised knowledge of Arago and increased their information request by about 14%.


For Messe München:
- I was responsible for the two fairs transport logistics and LASER World of PHOTONICS




http://europass.cedefop.europa.eu Page 2 / 5




- Throughout the year, we were given the mission to create stable interest in the fair, as both are biannual
and interest normally declines throughout the 1.5 years of hibernation.
- With an inbound strategy built on branch news and ticket raffles, we've managed to create a
stable buzzing throughout the hibernation. Within the last 3 months prior to the fair, we've increased
ticket sales by approx. 3%.
- While the fair, we were on premises at the fair, covering interesting panels with live broadcast,
interviews and photo series. With engaging posts throughout the fair, we kept social media buzzing
and interactive.

Have You Been Here?, Munich (Germany)

- Lead generation through direct marketing and social marketing
- Creation of pr and marketing campaigns
- Working as part of the Growth Team (PR/Marketing)
- Creation of everything startup-related eg. Pitches, Businessplan etc.
- Community Management
- Co-Founder


Inbound strategy built on Facebook marketing, targeting travel enthusiasts and fans of TripAdvisor.
We've created a stable stream of incoming MQL and over 100 participants in our closed alpha.
Thanks to a mix of marketing and pr work, we've managed to gain visibility among founders like
Joachim Schoss.
Over 1,000 interested participants and 100 early alpha users were aquired with only a budget of
roughly 100€.

For Sale Services GmbH, Munich (Germany)
- Intensive cooperation with management/creative/text department
- Full-Service (Inhouse)
- Press Officer for the advertising agency


Filled in a temp position for a friend of mine (Manager of the company)

IDnow GmbH, Munich (Germany)

- Community-Management
- Writing of press releases
- Channel management of G+, Facebook, Twitter, YouTube




http://europass.cedefop.europa.eu Page 3 / 5




- Lead generation through LinkedIn, Facebook and Google Marketing tools for MQL and SQL


Main goals were to create sensibility for this completely new way of verifying for banking accounts,
contracts and other services that had to rely on PostIdent services. With careful messages, a good
inbound strategy for interested parties and a nearly 24/7 availability on social media for Q&A, IDnow
managed to become the most trusted and used online identifier worldwide. My pioneer work in social
marketing for the company paved the way for the breakthrough work that my successor, Danielle
Rietsch, did. This includes identifying and using social media as a main driver and building a stable
inbound strategy for customers (B2B) and the customers of our customers (B2C).

Optimizely, Amsterdam (Netherlands)

- Creation and execution of public relations roadmap 2016 for Optimizely
- Reporting directly to the SVP Global Communications Ross Camp

Flutlicht media, Munich (Germany)
- Media agency for marketing and public relations
- Steppingstone for Have You Been Here?

Giesecke & Devrient GmbH, Munich (Germany)

- Office management
- Internal and external communications for BPS product line (G&D Currency Technology department)
- Eventmanagement
- Public relations

REWE Group, Cologne (Germany)
- Managment of the Eastern Europe Region (Press releases for Germany)
- Part of the MarCom team
- Community-Management


Remote position I filled. All personal interactions and meetings happened via WebEx