AI Change & Adoption Commmunication Specialist

Aline Wendt has spent her career at the intersection of people, organisations, and change — most recently as Communication Manager at Bosch, where she led transformation communication, corporate messaging, and leadership strategy across one of the world's largest industrial organisations.

AI implementation is not just a technology challenge. It is a people challenge. When tools change, roles shift. When processes are automated, teams feel uncertain. When leadership rolls out AI without proper communication and support, the result is resistance, disengagement, and failed adoption — no matter how good the technology is.

As AI Change & Adoption Specialist, Aline leads the human side of every AI engagement — preparing people for what is changing, why it is changing, and what it means for them. Building understanding, reducing friction, and ensuring AI adoption translates into real, lasting change.