Business Consultant & Interim Manager, Chief Commercial Officer, Head of Data & AI

freelance partner network)
Business Consultant & Interim Manager
Consulted a digital venture with focus on expanding a medical company's strategy to
attract new customers, compete successfully
Planned generation of revenue by launching a new service based on AI
Assessed requirements, introduced new B2B business model for VC with the aim to
produce medical hard- and software devices with focus on digital patient records in
hospitals, ambulances, MVZs, etc. Partnership w university (sterile plastics)
Provided project support of agile set-up and implementation digital product computer
vision (Labs91 for Zeiss IQS)
Responsibility: Project volume of approx. €2 million each | professionally managed
project employees in a matrix organization and direct sparring partner with investors
Achievements:
* Design and development of a new business model and planned increase in sales by 25%
* Planned introduction of digital product for market entry DE




* Successful B2B business model (incl. market access, supply chain, product and IT) for
hardware + software product on digital patient records

Robotic visualization MCS medical products| revenue: €1,459 billion | 3,230 employees
Global Director Marketing and Communications , interim position/intention (maternity
cover)
Designed and implemented strategic roadmap for MCS ( Neuro, Spine, Dental, ENT, GYN)
with focus on digital, prepared budget of fiscal year 2018/19, incl. new accounting structure
Project lead for new product launches focus SPINE and ENT (Tivato 700) in collaboration with
Regulatory, Marketing, Business Management, Sales, Academy, KOL
Collaborated with different departments on customer focus and BI and implemented results
in current VR/AR/MR projects (e.g., AR/VR modules for tradeshows and web) across the
company, across different divisions and based on projects
Guided service partners in analysing global markets for product launch (especially
US/Europe) and contributed to technical product design matters with results
Drove incremental testing of the products for product launch with the Sales team by
evaluating hypotheses for usability through customer tests and studies
Managed pilot projects in performance marketing and introduced measurements
Built new agile structures and roles together with global HR for marketing department,
coaching employees - 10/
Responsibility: Budget of < €3 million | professionally and disciplinarily managed 6
employees and professionally managed 12 project employees in a matrix organization
Achievements:
Product launch of Tivato 700 in Spain and in the USA, incl. tests with sales teams, studies
with customers, digital assets and field services
Successful launch with digital sales collaterals and tools & services (e-catalogue for field
sales, 3D OR to fit medical product, smart services)
Introduction of new scientific and content marketing strategy and education program
(MCM, automated targeted email programs, etc.)

Designed & managed global digital services demand management w more than 15
countries and OTC brands (e.g. Bepanthen, Iberogast, Afrin, Elevit, Aspirin)
Digital health trend monitoring. Held regular (virtual) meetings w global Consumer
Health stakeholders to collaborate, serve, educate, influence
Identified, assessed, tested, deployed global IT change requests for sales, order, pricing
processes

Business consulting for Careerfoundry | revenue: €2,358 million | 80 employees
Marketing and Business Growth Consultant
Evaluated business potential, sales and supplement turnover for digital products in
online education as well as marketing team performance
Directly reported to the founders serving as sparring partner during crisis
* Created a new marketing and growth strategy with strong focus on cost cutting

Guided as member of the board on M&A and established a new stable organisation
Supported the turnaround by heading marketing department

Various other roles, e.g.: Head of Marketing Communications Department, Employee in Marketing & Public
Affairs Corporate Publishing, Employee in TV Licensing and Head of TV Production,
Product Management and Clinical Evaluation for Export of Medical Devices, Managing
Director of a Casting Agency, DSL Directsales etc.
First own start-up for educational software for children w age 21.