Branding, Performance Marketing, Webdesign

I’m a Creative Performance Marketing Expert – bridging branding, content, and paid advertising with a data-driven mindset. In this holistic approach, I also concept, design, and create websites.

I support companies and brands that want more than just nice content – they want results.
Whether it’s sharpening your brand positioning, scaling your performance campaigns, or translating data into growth – I’m your sparring partner when it comes to visibility and reaching valued goals.

I work digitally and bring logical methods, hands-on experience of 7 years, and creative but logical firepower to the table.

Curious how I can support your business?
Let’s talk.

About me:

My profile is shaped by philosophical, socio-scientific, and cultural education, colored by personal and professional qualifications.

Since my studies implied theoretical and empirical research, I have had the opportunity to dip into many fields. While I studied in Augsburg, Vienna, Indonesia, and Berlin, I gathered valuable experiences, that I can now integrate into my projects. The participatory observations provided a comprehensive insight into how societies work and interact — perfect for finding and analyzing target groups and talking to stakeholders. My scientific education taught me how to use an aerial perspective in any situation — I never lose the golden thread, even in complex situations. I started as a copywriter while studying, but upgraded quickly to a Social Media Manager. Further, I continued to educate in Marketing Strategy, Branding, Data Analytics, and Google Ads. I participated in a few freelance and interim Head of Marketing and Brand Manager positions.
I'd describe myself as a driven, big-picture thinker, still on a realistic path, communicative on all levels, while being a creative, responsible, reflective, open-minded, and positive team player. I'm simultaneously adaptive concerning new industries and concepts and bring a holistic hands-on mentality with a fair and great leading character if necessary.