22.05.2026 aktualisiert
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Brand Strategy & Communications Lead
Zürich, Schweiz
Nur Remote
Master of Science in Business Administration with Specialization in MarketingÜber mich
Curious, strategic, and impact-driven marketing leader with 6+ years of experience, passionate about shaping brands, building meaningful partnerships, and driving growth that matters.
Skills
WerbekampagneWerbeverwaltungWerbeartikelBloggerSocial Media MarketingKommunikationKommunikationsdesignCommunity ManagementCommunity-MarketingContent MarketingDigital MarketingEventmanagerMarketingInfluencer MarketingStrategisches Marketing
Brand Strategy & Marketing Planning
Expertise in overall brand strategy, repositioning, and growth, including go-to-market strategies for new services, multi-channel campaigns planning & execution. Proven track record of co-leading rebranding initiatives, including website launch and managing marketing budgets of over CHF 750k.
Public Relations & Communications
Strategic communications and PR management, establishing brands as credible expert voices across trade and mass media, generating significant media value and press mentions (~CHF 500k annual media value with 100+ press mentions per year).
Influencer & Social Media Marketing
Deep knowledge in influencer marketing campaign management across sport, fashion, lifestyle, banking, automobile, consumer goods, entertainment, and telco industries, including creator sourcing, product seedings, and content planning. Proficiency with tools such as Traackr, Brandwatch, Modash, Kolsquare, Later, Agorapulse, AuthoredUp, Meta Business Suite, TikTok Business Center, LinkedIn Campaign Manager, Trello, Miro, etc.
SEO & Content Strategy
Development and execution of content and SEO strategies for agencies and clients, including trend guides, case studies, white papers, and social media content covering industry developments, platform updates, digital culture community insights, and more.
Digital Marketing & SEA
Full life cycle management of search engine advertising campaigns, from planning and copywriting to implementation, performance analysis, and reporting. Experience with Google Ads, Analytics & Tag Manager, Google Business, Semrush, and Webflow/WordPress.
Content Creation & Design
Proficiency in content creation and visual design using tools such as Canva, Figma, Capcut, Elfsight, Adobe InDesign, Photoshop, and Premiere Pro.
Event Marketing & Management
Conceptualization, planning, and execution of diverse marketing events (conferences, booths, speaker sessions, panel talks, workshops, webinars), brand & PR pop-up events with up to 3M cumulative social reach thanks to influencers and relevant industry players, as well as private events with up to 300+ guests, including on-the-ground coordination, stakeholder management, full budget responsibility, and cross-team project management.
Email Marketing & CRM Tools
Experience with email marketing campaigns using Mailchimp and Postmark, as well as project and collaboration tools including G-Suite, Trello, Confluence, Jira, and Zapier.
Team & Budget Management
Leadership of marketing teams of up to 7 people, with full ownership of marketing budgets and responsibility for high-quality, consistent output across projects.
Erfahrung
Berufserfahrung5 - 10 Jahre
Freelancer seit2025
Sprachen
DeutschMutterspracheEnglischverhandlungssicherFranzösischgutSpanischgut
Projekthistorie
Marketing Strategy & Planning | Strategic Communications | Multi-Channel Marketing | Resource & Budget Management | Team Management & Leadership
Overall brand strategy, repositioning, growth | Go-to-market strategies for new services | Multi-channel campaigns, PR, media presence, events | Co-lead rebranding and launch of new website | Key partnerships and flagship initiatives for elevated brand presence and industry impact | Full ownership of +750k marketing budget | Team management of up to 7
Personal key results: +61% website traffic, +169% website engagement, +46% organic search, +177% IG growth, +211% LI growth, lead media spokesperson generating ~CHF 500k annual media value (100+ press mentions), events with 3M cumulative social reach
Clients & Partnerships: Ochsner Shoes, Migros, BMW, yallo, L’Oréal, Sony, Schweppes, Zurich Film Festival, 25hours Hotel, Hive, Goldbach, Admeira, Swiss Influence Award (SIA)
Content-, Digital-, & Influencer Marketing | Public Relations | Event Marketing & Management | Team Management
Marketing and communications strategy with a strong focus on PR, establishing Kingfluencers as a credible expert voice and thought leader across trade and mass media | Event marketing initiatives | Content & SEO | Social media strategy for both the agency & clients | Team lead responsibilities ensuring high-quality, consistent output across projects
Clients: On, Samsung, Nestlé, Volvic, Baloise, Streetparade, FineSkin, Iconia Group, Pathé, SIA
Content-, Email-, & Influencer Marketing | Social Media | Content Creation
End-to-end content and digital marketing initiatives from research, ideation, to creation and distribution, including trend guides, case studies, and white papers | Social media management covering industry developments, platform updates, influencer marketing trends
Clients: Nestlé, Corona Beer, Streetparade