26.05.2026 aktualisiert

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Experienced Sales & Go-to-Market Strategist with Strong Engineering and Entrepreneurial Expertise

Nürnberg, Deutschland
Weltweit
Master of Science, Mechanical Engineering
Nürnberg, Deutschland
Weltweit
Master of Science, Mechanical Engineering

Profilanlagen

CV 2024.pdf

Skills

MedizintechnikBusiness DevelopmentBusiness ModelUnternehmerinSchlankes ProjektmanagementVerkaufsstrategie
Business Development
Expertise in business model development, market analysis, and value proposition design for early-stage ventures and scaling businesses.

Sales Strategy
Proficiency in developing and implementing go-to-market strategies, including customer qualification, market validation, and sales process optimization.

Technical Understanding
Broad knowledge of diverse technologies, including hardware, software, and industry-specific domains such as SaaS, CAD/CAM, and medical devices.

Leadership & Team Management
Experience in team dynamics, facilitation, mentoring, and coaching, with a focus on communication and performance metric development.

Sales Communication
Skills in lead qualification, needs analysis, objection handling, and building rapport through verbal and written communication.

International Business
Capability in developing internationalization strategies, considering market size, reimbursement pathways, and regulatory barriers across different countries.

CRM Implementation
Proficiency in introducing and managing CRM systems for consistent lead nurturing and data-driven decision-making.
 

Erfahrung

Berufserfahrungmehr als 10 Jahre
Freelancer seit2024

Sprachen

DeutschMutterspracheEnglischverhandlungssicherFranzösischGrundkenntnisse

Projekthistorie

Freelance Sales & Go-to-Market Strategist

Tweadio GmbH

Sonstiges

< 10 Mitarbeiter

  • Develop and implement a new go-to-market strategy for Tweadio, an innovative SaaS solution for internal communication, including market analysis, ICP definition, buyer persona development, and a structured approach to customer acquisition
  • Identify and approach over 50 potential customers and conduct qualified demos through a targeted outbound sales strategy
  • Introduce and implement a CRM system to enable consistent lead nurturing and data-driven decision-making

Freelance Go-to-Market & Internationalization Strategist

deepeye Medical GmbH

Pharma und Medizintechnik

10-50 Mitarbeiter

  • Enable the internationalization strategy for a innovative AI-powered ophthalmology diagnostic software by conducting a detailed market analysis of five potential target countries taking into account the local reimbursement systems and regulatory requirements for medical devices
  • Develop a comprehensive market prioritization framework and strategy to guide international expansion, considering factors such as market size, reimbursement pathways, and regulatory barriers

Co-Founder and COO

Münchner Kaffeerösterei GmbH

Konsumgüter und Handel

< 10 Mitarbeiter

  • Co-founded and scaled an innovative premium coffee company, developing and implementing a lean business strategy from the ground up
  • Bootstrapped the company to €250,000 annual turnover
  • Grew the team to eight employees coordinating over 50 freelancing partners
  • Established successful collaborations with major publishing houses, big four consultancies, and leading car manufacturers

Head of Sales

Mecuris GmbH

Pharma und Medizintechnik

10-50 Mitarbeiter

  • Led sales-strategic reorientation during company pivot from hardware to SaaS business model including restructuring the sales team and developing a new sales strategy aligned with the SaaS offering
  • Enabled international roll-out of innovative SaaS platform for digital health care resulting in over 2,000 registered O&P professionals
  • Developed and implemented country specific sales and product strategies resulting in 200% increase in revenue within one year
  • Built, trained and managed local sales force to international customer success team (5 employees) located in Germany and USA
  • Represented and pitched during fund raising and M&A process (sell side)

Strategic Sales Manager

Mecuris GmbH

Pharma und Medizintechnik

10-50 Mitarbeiter

  • Enabled the market introduction of several innovative O&P solutions, including the first CE-certified 3D-printed prosthetic foot
  • Acquired and grew strategic customer relationships worldwide
  • Established and continuously trained the company sales force
  • Implemented and customized company-wide CRM environments to enable a joint sales & marketing strategy based on outbound and inbound activities
  • Represented the company as a speaker and presenter throughout Germany, Japan, and the USA

Sales & Marketing

Laser 2000 GmbH
Represented world-leading optics and motion system manufacturers for the DACH region.

European Application Manager

ALIO Industries Inc.

Industrie und Maschinenbau

10-50 Mitarbeiter

  • Customer acquisition, direct sales, and technical support (on-site and remote)
  • Coordination and support of seven distribution partners in Europe
  • Planning, preparation and execution of ALIO's European trade show presence

Sales Engineer (international internship)

Schaeffler Japan Co., Ltd.

Industrie und Maschinenbau

1000-5000 Mitarbeiter

  • Conducted market and competitor analysis for various bearing applications in the Asian market
  • Defined specification of obligations and duties for bearing test bench

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