Fractional CMO & Sustainability Communications

* Head of the Green Team at Microsoft Deutschland GmbH, steering the local
sustainability strategy by effective collaboration and orchestration of all
stakeholders.
* Expanded the awareness of Microsoft as a sustainability thought leader for the
German market (GfK studies in 2021/22/23). Recognised with the "Above & Beyond
Award" in January 2022 for outstanding achievements
* Led the "Microsoft Sustainability Manager" lead generation campaign,
acknowledged as the most successful performance campaign outside the US
market.
* Managed and moderated hybrid customer events, overseeing seamless execution for over 500 customers.

* Establishment of strategic partnerships (e.g., EcoVadis, Fraunhofer Institute).

* Team lead of a cross-group initiative to establish "Digital Transformation & AI"
empowerment and customer-journey for customers.
* Positioning Microsoft as a thought leader in AI according to GfK research 2018/19, I
initiated the "Make Your Wish" campaign. Managing content creation, paid media
strategies, and event planning (including the KI Festival), I led the development of
an online platform facilitating the pairing of AI business ideas with execution
partners, leading to over 15 projects. The success of this initiative relied on the
collaboration between PR, marketing, and sales, resulting in notable internal and
external recognition, such as the Silver Effie Award 2019, PR Award 2019, and
Schweizer Markenpreis 2020

* Project lead to implement the marketing automation tool Marketo within the
German organization as part of an international pilot project.
* Management of internal change management initiative to support digital transformation in marketing and sales.

* Management of data-driven marketing campaigns to optimize the Return on
Marketing Invest and the sales pipeline of "Microsoft Azure."