CRM Project Manager - B2C & Digital Marketing tools

Vaud  ‐ Vor Ort
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Schlagworte

Beschreibung

For 15 years Info-Tech has worked with customers across industries including food and nutrition, private banking, luxury goods and electronics. We are a Swiss company, and believe that proximity to our partners adds value to the services we provide. Developing close relationships with our customers and our consultants, we provide professional, efficient and flexible services. We succeed because of the trust and respect that we have built with our customers over the years.

For a major international client near to Lausanne, we are looking for a:

CRM Project Manager - B2C & Digital Marketing tools

Our client's objective is to support their markets to grow loyalty and advocacy, as well as media efficiency, through their consumer databases and engagement programs. You will work with their IT solution partners to provide tools to deliver this strategic objective and drive best practice through functional leadership.

You will coordinate market adoption on the digital marketing side of key tools: a consumer centric database (Microsoft solution) and a campaign management tool (Neolane), as well as the analytics stream that provides support with measuring the business impact of CRM programs.

Responsibilities include:

  • Identify and represent markets' requirements to the IT integration partner
  • Write detailed functional requirements
  • Identify, design and validate business processes, capturing best practice from the markets
  • Facilitate collaborative work between markets
  • Contribute to the validation and testing of new applications and functionalities
  • Facilitate adoption by the markets by providing training sessions and materials

Candidates interested in applying for this role must be able to demonstrate:

  • CRM expertise in multi-channel Direct Marketing processes
  • Experience of working with customer databases using Microsoft solutions
  • Experience of implementing Neolane (a conversational marketing technology)
  • Significant experience in B2C and Digital Marketing
  • Strong project management experience, and knowledge of main project management methodologies
  • Experience of establishing and managing collaborative teams

This is a contract position for 6 months in the first instance, with an international client, whose working language is English. The client is located minutes from Lake Geneva, on the Swiss Riviera and close to Lausanne.  Info-Tech will provide advice and support through your relocation if you are working in Switzerland for the first time.

Start
ab sofort
Dauer
6 months
Von
INFO-TECH
Eingestellt
26.06.2013
Projekt-ID:
557109
Vertragsart
Freiberuflich
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