Content Owner and Writer (f/m/d)

Beschreibung

Content Owner and Writer - English /German / PowerPoint /Marketing / healthcare

Project:
For our customer a big pharmaceutical company in Basel or Rotkreuz we are looking for a highly qualified Content Owner and Writer
Background:
This key position on the Information Solution (RIS), Marketing team supports the NAVIFY portfolio by providing articulate writing, creative ideas and strategic input for marketing programs that drive engagement. Position manages current product information, facilitates communications, and helps disseminate according to plan and strategy, performing a variety of specialized tasks related to digital and marketing objectives.
The ideal candidate will distill technical and medical concepts into clear, effective communications, will be highly organized, and work effectively with a range of content contributors and stakeholders throughout the organization. Under limited supervision and utilizing previous experience, the content writer will ensure that all content clearly communicates, has good overall flow and personifies the voice and tone of the products within the NAVIFY portfolio. A positive attitude, business understanding, and marketing channel knowledge/experience will help create/source, optimize, and deliver content for use across digital and other marketing channels
Tasks & Responsibilities
* Develops, outlines, writes and edits copy and messaging for health IT marketing materials (including but not limited to message maps, portfolio and solution level messaging and decks, scripts, sales tools, thought leadership articles, product collateral, posters, web banners, video scripts, outbound email, presentations and web and social media content), based on internal and external interviews, independent research and background materials, covering a global perspective inclusive of all the regions
* Remains constantly up-to-date on status of development roadmap for multiple products, field input, strategy/acquisitions and partnerships
* Partners with Solution Marketing and Product Marketing to develop concepts/layout options for highly visible marketing initiatives and assets; responsible for writing content that clearly articulates these concepts
* Ensure a global perspective is well researched and integrated into all levels of the portfolio messaging, from portfolio to solution to product, including sourcing relevant publications and available statistics with global and regional data to support messaging across North America, Europe Middle East Latin America and Asia Pacific.
* Teams up with Product and Brand Marketing to articulate product differentiation and ensure that the brand's overall position, mission and values are expressed in a variety of marketing support materials
* Interacts with multiple stakeholders across multiple time zones (mostly California, and Europe, occasionally Singapore) including Brand Marketing, Product Marketing, Commercialization, Market Development, Product Development, Regional Affiliate and Strategy Teams
* Proofreads and edits copy to ensure it is accurate, clear and adheres to brand style guides and brand standards
* Follows content review and approval processes; posts in appropriate channels for distribution
* Maintains and provides intranet and internet content
* Provides assistance with roll-out of marketing programs
* Manages workload and projects with management coaching
* May perform other duties and special projects as assigned (budget management, event support, etc)
Must Haves
* Bachelors Degree in Marketing, Communications, or other related field or equivalent work experience
* Proven track record of content writing experience within the healthcare industry
* 5 Five years minimum, 8 years preferred, of successful, increasing responsibility in marketing communications, corporate marketing, promotional, administrative and/or related business experience
* At least 3 years of relevant experience in health IT, medical device or healthcare related industry preferred
* Exceptional written and oral communication skills, with impeccable grammar
* Experienced in planning and executing on social media channels, primarily Twitter and LinkedIn
* Proficient in Google Suite of products (gSlides, gDocs) for collaborative work
* Proficient in MS Office (PowerPoint, Word, Excel)

Personal requirements:
* Acute awareness of, and response to, multiple timelines and competing priorities
* Ability to work simultaneously on multiple cross-functional teams and in highly matrixed environments
* Ability to learn and follow processes and procedures necessary to develop, route for approval and release controlled communications within a highly regulated industry
* Strong interpersonal skills with ability to build quality relationships
* Ability to work with minimal supervision in a fast-paced, entrepreneurial and dynamic environment
* Ability to follow Roche and NAVIFY branding to ensure that marketing deliverables meet brand standards and align with global brand objectives

Reference No.: 920139SGR
Role: Content Owner and Writer
Industry: Pharma
Location: Basel or Rotkreuz
Workload: 100%
Start: 05.04.2021
Duration: 12++
Deadline: 14.03.2021