Beschreibung
BRINE SA has been placing top IT specialists at well-known customers for over 30 years.
In doing so, we focus on performance, competence, experience and partnerships.
Brine SA is looking for a digital content strategist for our Client in Basel.
Major Accountabilities:
- Direction on content strategy and implementation to support digital patient recruiting supported by NDR, and tracking use throughout the study life cycle, being responsible and accountable for all the content assets.
- Work independently and/or with external agencies to co-create content related to us digital patient recruitment, including but not limited to text, ads, data elements, social and multimedia
- Accountable for driving external partners and content produced that will be utilized by NDR and external communications
- Update content strategy for above-brand digital presence and for each study in the NDR platforms
- Interface with study teams, in partnership with NDR Digital Recruitment Strategist, to validate approaches and ensure team content alignment and approval
- Develop and maintain content library, templates and approaches/methodologies for NDR materials.
- Develop content approaches across studies, projects, and indications - per portfolio needs
- Drive consistent, coherent and compliant branding. Input and feedback on potential improvements as required
- Maintain the NDR Playbook content: responsible for ensuring regular updates and continued relevance of the content
- Owner and manager of NDR Common Standards related to content, and consistency across all campaigns as relevant
- During study life cycle, optimize content alongside NDR Digital Media Manager
- Mandates campaign creativity, content tone, customer focus and patent relevant materials. Devise and create content for tailored for specific audiences
- Stay ahead and on top of trends in patient communications and digital recruitment techniques and educate key stakeholder divisions.
- Develop end of campaign and insights reports on study or indication levels to ensure best practices are captured and carried forward
Profile:
- Education: Masters or PhD in Communications, Journalism, Marketing, Public Relations or relevant field
- Work Experience: 8+ years proven experience planning, creating, launching, measuring, prioritizing, and maintaining content on consumer websites for marketing purposes, including 5+ years of content strategy and/or multichannel marketing experience.
- Languages: Very high proficiency with oral and written English.
Knowledge & Skills:
- Experience and demonstrated success with generation and delivery of patient-facing content or communications
- Solid experience using various recruitment channels, including digital, as well as media channel content creation
- Demonstrated successful experience with mobile websites and related user experience.
- Excellent writing and editing skills. Relevant experience in medical/scientific writing
- Demonstrated ability to manage multiple, complex, deadline-sensitive projects with a high level of quality in all deliverables
- Proactive, entrepreneurial approach to recognizing needs and anticipating issues and solving problems
- Strong organizational skills with demonstrated ability to manage multiple priorities simultaneously
- Excellent communication, interpersonal and presentation skills
- Ability to adapt style to communicate at all levels of the organization
- Ability to manage stakeholders and influence across a cross-functional Matrix organization
- Adept user of cloud-based enterprise systems and content management systems
- Self-starter able to effectively work independently within an international, multicultural team
Work location: Basel
Start: 13.01.2020
Duration: 1 Year
Workload: 100%
Salary: to be discussed
Language: English: Very high proficiency (oral and written),German of advantage
Ref: RE2657
BRINE SA has been providing its IT- and SAP specialists for short-, mid- and long-term projects in Switzerland since 1985, with customers primarily active in the following market sectors:
Financial services sector, especially banks and insurance companies
Pharmaceutical industry
Government and services sectors
BRINE SA is a stable, financially independent, Swiss enterprise with its head office in Zurich. Our services cover the entire IT spectrum, as well as interfaces to the various business sectors, and range from management- and IT-consulting through to software development and project implementation.
IT - Resources
We offer our top consultants, computer Profi's and SAP experts to our customers as external specialists for limited assignments and as well for permanent positions. BRINE SA is especially distinguished by its renowned characteristic strengths:
Short reaction time - rapid selection and supply of consultant's CVs, with skills matched to customer requirements.
Quality - we take quality very seriously, both for internal and external-facing processes, thereby convincing many customers to maintain a long-standing business relationship with BRINE SA
Coaching - BRINE SA coaches and supports its consultants throughout the entire duration of the customer assignment.
BRINE SA is ISO 9001:2008 certified since 2014