Beschreibung
For my client, a leading pharmaceutical company, I am currently looking for a Global Marketing Support Consultant in the area of Brand Management.General information:
This is a project in the Lausanne area for 6 months, with the possibility of being extended. The position is due to start in January. For this position the client can offer working 1 day remote and 4 days on site. This is a good opportunity to develop your career in the brand management area for a globally present company.
Tasks:
- Development of future strategic brand plans designed to further grow the legacy brands and consequently the entire TA higher than competitors and above the market
- Develop global inspirational goals for the brand and drive TA architecture, brand positioning and competitive differentiation and messaging in all aspects of the TA and relevant brands
- Drive global marketing initiatives & campaign's to support affiliates in the delivery and execution of local brand strategy implementation stepsm
- Create global launch plans for key brand and closely track the implementation at the affiliate level. Communicate and align local marketing and sales teams to action the marketing programs
- Design, plan and coordinate execution of key marketing programs for the brands / portfolio through portfolio selling approach, including digital and multichannel customer engagement
- Initiate important market insight / market research to answer key questions posed by the brand/portfolio focusing on unmet needs and customer experience and utilizing these insights into portfolio expansion strategy.
Build the Brand line extensions and portfolio extension plan based on the customer insights - Ensure optimal use of the planned promotional support budget to deliver on the top line and bottom line of the brand / portfolio
Create monitoring mechanisms to monitor execution of marketing programs
Preparation of monthly reports for senior management for Product / Portfolio, performance dashboard, review presentations, monthly highlights, and other ad-hoc
Skills:
- University degree in Business or Science or equivalent
- Excellent knowledge with Excel and PowerPoint
- At least 5 years of experience in local or regional brand launch experience
- 3 years of experience in Marketing and Sales within the pharma industry
- Experience in Brand Management is a plus, but not necessary
- English business fluent, German and French is plus
If you see yourself in this role we would be very happy to hear from you. Please can you send me the following documents before we contact you for an initial conversation.
- Your updated CV in Word
- A filled out self-assessment form (see Attachment)
Please feel free to forward this message to anyone that might be interested.
I look forward to hearing from you.
Kind regards,