Beschreibung
Adobe Analytics/DTM Expert- Adobe Experience Manager/Dynamic Tag Management/English
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Reference No.: 916088NC
Role: Adobe Analytics/DTM Expert
Industry: Pharmaceutical
Location: Basel; Switzerland
Workload: 100%
Start Date: Preferred date: 12.12.2016
Latest start date: 02.01.2017
Duration: 3 months
Important: Onsite, no remote work possible
Background/Role: Our client rolled out a new Digital Backbone for Pharma, serving the needs for digital engagement with HCPs (Health Care Professionals) and patients for global and regional initiatives. This is based around the AEM (Adobe Experience Manager) platform.
Our client is working on continuously improving the platform particularly by analysing user preferences.
Our client is looking for an Expert in Adobe Analytics and Dynamic Tag Management (DTM)
Tasks & Responsibilities:
-Guide business users on the best practice implementation of web metrics for questions, goals and KPI's.
-Maintain Dynamic Tag Management (DTM) configuration and Adobe Analytics report/dashboards.
-Build DTM configuration.
-Build reports and dashboards in Adobe Analytics for new and existing solutions.
-Deliver analytics implementations based on Business questions, goals and KPIs following our standard template.
-As needed, data mining from Adobe Analytics.
-Mentor support team in Adobe Analytics and DTM best practice.
-Deliver an updated campaign code standard with input from regions and local stakeholders.
Requirements:
-Recognized expert-level knowledge of relevant methodologies, technologies, languages, standards and processes with 5+ years of experience in the area of Analytics (especially Adobe Analytics and Dynamic Tag Management), preferably with broad industry exposure
-Capability to think strategically
-Excellent understanding of complex landscapes and relationships (business, systems, policies, etc.)
-Excellent ability to communicate with different stakeholders, not only what is being done and how, but also why
-Fluent in English (written & spoken)
Nice to have:
-Former Pharma experience
Should you find yourself suitable for this position then send your complete dossier using this link in the advert.
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