Digital Brand Campaign Manager (m/f/d)

Bavaria  ‐ Vor Ort
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Beschreibung



Digital Brand Campaign Manager (m/f/d)

Reference: -en
Start: asap
Duration: 7 MM+

Main tasks:
  • The clients Brand Marketing needs a Digital brand campaign project to be executed: a marketing campaign for the spring/summer 2023 season from initial agency briefing to final upload of marketing tools to a marketing content platform. Estimated duration of projects mid August 2022 – February 23
  • Independently executes omnichannel/digital marketing work, such as remote agency briefings (video conference between contractor and agency partners), creation of deliverables list (template and guidance provided by Brand Comms Sr Director), creation of marketing tools, implementation guidance and execution with markets and digital organization. The Contractor to communicate on behalf of adidas, external’s status is highlighted in email address and will be mentioned in the introduction calls with the agency. Adidas provides a concept briefing before the start of the project, as well as reviews and double checks all tools (imagery, video content, formatted channel tools) before they are published to adidas’ marketing content platform by the external (DAB)
  • Provides sell-in material and campaign strategy slides for handover milestones with adidas market counterparts. All contents to be double checked by Brand Comms Sr Director as part of bi-weekly update calls. Detailed deliverables list will be provided before the start of the project. All deliverables (incl. imagery, Key visuals, videos, copy decks) must be uploaded to the adidas internal sell in platform (DAB) in order to be available for local adidas market counterparts
  • Delivers campaign tools (imagery, videos, copy decks, activation guidelines) on time and in full (OTIF). Tools for calculation of OTIF timelines and briefing about campaign objectives to be provided by adidas team before the start of the project. All materials will be double checked by adidas
  • Provides bi-weekly reports of marketing activities to Brand Comms Sr Director via email and provides updates based on timelines which are provided at the start of the project


Main qualifications
  • Brand Marketing experience
  • Experience in campaign management
  • Experience in omnichannel/ digital marketing
  • Experience in reporting of marketing activities
  • Experience in fashion / sportsfashion industry
  • Very good English skills


Main advantages:
  • 100% remote
  • International setting in a corporate group



About us:
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Start
ab sofort
Dauer
7 MM+
(Verlängerung möglich)
Von
Hays AG
Eingestellt
04.08.2022
Ansprechpartner:
Hays AG
Projekt-ID:
2438824
Vertragsart
Freiberuflich
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