Beschreibung
Global Marketing Manager Core Lab (m/w/d)- Communication / Portfolio /Diagnostics/Digital /G-SuiteProject / Role:
For our client Roche Diagnostics International AG in Rotkreuz we are looking for a highly motivated and qualified Global Marketing Manager Core Lab (m/w/d)
Project:
You will be joining a team of passionate marketers who will partner with Core Lab Customer Area lifecycle teams and affiliates to drive the development of promotional marketing strategies for key product launches as well as prioritized on-market products. You will be responsible to ensure that the integrated global product marketing strategy is developed, tested, delivered to affiliates and measured. You will manage implementation across all channels as well as the interfaces with respective stakeholders. You will own promotional content creation and creative execution.
Tasks & Responsibilities:
* Serve as single point of accountability for marketing to the various Core Lab lifecycle teams including the International Business Leader (IBL) and International Product Managers (IPM) (partnerships with individual lifecycle teams will change over time depending on projects)
* Develop promotional marketing strategy (including communications plan, channel strategy, campaign mix, tactical plan) for key product launches and prioritized on-market products based on product/business strategy
* Define content marketing strategy by customer segment and serve as primary content creator
* Lead the creation, development and deployment of marketing tools and globally organized marketing activities in support of product portfolio
* Execute on promotional marketing strategy and manage implementation across all channels
* Serve as squad lead for promotional marketing strategy development, execution and implementation
* Provide strategic marketing support to Network Leads and Integrated Marketing Managers for key initiatives
* Develop messaging and serve as lead communicator of product positioning and branding
* Partner with brand managers to ensure brand consistency across marketing programs
* Establish and monitor metrics for evaluating the performance of marketing content/initiatives
* Manage agencies and vendors to deliver quality product and manage costs to a defined budget
- Collaborate with Dia and Group Communications as needed to provide information on solutions, new product launches, press releases, media kits, investor relations content and other relevant announcements
* Lead strategic direction of events, tradeshows, symposia, speaking engagements in support of CA promotional activities in collaboration with Global Congresses & Events team
* Establish best practices, ensure consistency and limit redundancies
* Ensure compliance with content review and approval process
Must Have:
* University degree in Marketing or Business Communications; and/or in Sciences with relevant work experience in Marketing, MBA preferred
* Min. 3-5 years extensive experience in Product Marketing, Portfolio Marketing or Marketing Management or in Product Management in Pharma, Health Care, Diagnostics or Medical Devices
* Experience to support multiple product portfolios and leading multiple product launches
* Proficient in content creation including digital and social media
* Strong experience in working with affiliates and regions to deploy marketing campaigns
* Strong project management and critical thinking skills
* Expertise in channel marketing (multiple channels)
* Ability to manage multiple projects with content expertise
* Budget and resource management proficiency
* Very good IT skills in GSuite, MS Office; experience in Digital Marketing Tool, Graphic tools are a plus
* Excellent written and oral communication and presentation skills in English
Nice to have:
Wide experience in medical device or diagnostics industry preferred
* Self-motivated, proactive, quick thinking and adaptable
* Self-starter, passionate about personalized Healthcare
* You are open-minded
* You enjoy working in a fast and challenging environment
* As a matter of course, you take challenges as opportunities and able to respectfully collaborate with other team members, even in stressful situations
Reference No.: 920673SGR
Role: Global Marketing Manager Core Lab
Industry: Pharma
Location: Rotkreuz
Workload: 100%
Start: 18.10.2021
Duration: 12++
Deadline: 26.09.2021
Should you find yourself suitable for this position then please send us your complete CV using the link in this advert. If the position is not a perfect match and you wish to receive other opportunities directly, you can send us your CV anyway via this advert or to jobs[at]itcag[dot]com.
Contact us for further information regarding our company, our positions or our attractive payroll-only-program: .
About us:
ITech Consult is a certified ISO 9001:2015 Swiss company with offices also located in Germany and Ireland. ITech Consult is specialised in delivering IT candidates for contract work. We were founded in 1997 by IT professionals; hence we well understand what it means to be professionally supported in your search for a new project and being employed.