Beschreibung
Omnichannel Insight Manager (m/f/d)
Reference: -en
Start: asap
Duration: 6 MM++
Main tasks:
- Act as a subject-matter-expert, project manager and a key point-of-contact for all colleagues for inquiries and execution support related analytics, metrics & insights
- Coordinate between the company in Switzerland and the international support organization for everything related to Business Analytics & Insights (BAI)
- Leverage expertise and understanding of the importance of customer experience (CX) – track customer journeys across channels and platforms, delivering a meaningful and consistent CX across all touchpoints to improve customer engagements
- Help identify new approaches, using data science techniques & new data sources to power omnichannel analytics and customer activation opportunities
- Develop and execute short and long-term measurement plans for proposed campaigns tactics, partnering with broader analytics team as needed
- Lead the development of Omnichannel KPIs, reporting and tracking
- Setup and design A/B testing, case control studies and other deep dive analyses to address business questions related to omnichannel execution and impact
- Drive integration of omnichannel dynamics with broader analytics activities to help paint full picture of commercial execution and customer engagement/experience
- Campaign management and performance; using analytics tools such as Adobe Analytics to map customer journeys and provide insight to support future roadmap
- Develop relationships with key internal stakeholder to improve customer journeys and experiences, e.g. Customer Contact Centre, medical information
- Lead external user groups with key stakeholders to improve customer interactions across channels and investigate co-creation opportunities
- Manage the delivery of multiple omnichannel marketing projects to the business
- Arrange and attend stakeholder meetings with cross-functional teams, ensuring project requirements are delivered within agreed timescales and on budget
- Coordinate with the international organization for the setup and roll-out of new (digital) tools and capabilities
- Support the CX & Omnichannel Marketing Lead on larger projects / initiatives (e.g. new HCP portal, ePermissions)
Main qualifications
- Practical experience in omnichannel/ digital marketing; either from within industry or from agency / consulting / service side Educational background in STEM, digital marketing or equivalent qualifications
- Technical knowledge and curiosity related to digital media technologies; CMS, HTML, marketing automation, web analytics, responsive web design, etc.
- Advanced knowledge of Microsoft O365 suite
- Excellent communication skills, adapted to audience, paired with excellent listening ability, asking the right questions, including virtual settings and interactions
- Ability to orchestrate the omnichannel-customer-journey to create a seamless experience
Main advantages:
- A highly motivated team and an open way of communication
- A very renowned company
About us:
With over 15 years of experience in the pharmaceutical and chemical industry as well as in biotechnology and medical engineering, we know the key contacts at companies that are recruiting for challenging jobs with real potential. The current high demand for staff has opened up exciting opportunities for dedicated experts who want to develop professionally and to further their careers. As recruitment specialists with an international network of contacts, we can offer you decisive advantages – completely free of charge. Register with us and reap the benefits of interesting job offers that match your skills and experience.
My contact at Hays:
Referencenumber:
Make contact:
Phone:
Email: