Beschreibung
- As a modern company, our client manages to constantly develop further and break new ground
Marketing Manager B2B (m/f/d)
Reference: -en
Start: 03/22
Duration: 6 MM
Main tasks:
- Execute the B2B Go2Market strategy and roadmap
- Coordinate Go2Market and Go2Base projectsand work streams to drive acquisition of new B2B customers with cross-functional teams
- 360 degree stakeholder management especially with MarCom, Digital, Sales, Product Management and Operations, among others
- Support in strategic planning and implement marketing activities and multichannel campaigns to acquire new customers, increase the value of our customer base and increase company sales (e.g. promotions, special offers)
- Develop specific USPs and key messages per segment, and ensure these are communicated across all channels
- Coordinate the definition and execution of BTL acquisition and customer base (e.g. x-sell and up-sell) activities to generate new sales across segments and channels
- Coordinate end to end campaign initiatives, campaign execution and campaign performance tracking to strengthen the positioning of B2B in the market, which requires close cooperation across B2B business units
- Monitor and analyze industry, competitive and consumer trends to create strong value propositions, derive tactical actions (e.g. promotions, price adjustments) and develop appropriate recommendations to capture new customers and achievement of business goals
- Perform quantitative analysis on internal performance and market trends, and calculate their financial impact within the context of business cases
Main qualifications
- University´s degree (university or university of applied sciences)
- Experience in product marketing, pricing, go-to-market in a larger company
- Strong analytical skills
- Team player with proactive mentality
- Experience in the development and execution of go-to-market strategies
- Lead planning cycles in an extremely fast-paced and competitive environment
- Very good knowledge of financial drivers, experience in managing ROI targets, ability to develop sophisticated financial models (business cases) and review quarterly forecasts and budgets
- Ability to lead cross-functional teams and bring in new concepts and ideas
- Attention to detail, especially in analyzing quantitative and qualitative information
- Fluency in German and English
- Experience in the telecommunications or IT industry is an advantage
Main advantages:
- 40% Home Office within Switzerland and 60% on site in Zurich
- A highly motivated team and an open way of communication
About us:
Discover the benefits of cutting-edge recruitment in Sales & Marketing with Hays. With us you receive the perfect support for ensuring your professional success – whether you're just getting started in your career or are looking for new perspectives in either a permanent or project role. We are your skilled and reliable partner for interesting and lucrative opportunities in Sales & Marketing – all completely free of charge to you. Register with us and reap the benefits of job offers that are both interesting and relevant to your skills and experience.
My contact at Hays:
My contact person:
Tamara Schächtele
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