25.03.2026 aktualisiert

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GTM & Growth Partner | AI-first sales & marketing systems | Fractional CMO | Advisory board member

Zurich, Schweiz
Weltweit
MSc in Digital Leadership
Zurich, Schweiz
Weltweit
MSc in Digital Leadership

Profilanlagen

Lars Thalmann - GTM & Growth.pdf

Über mich

Your sparring partner for market entry and efficient growth. Let's build, optimise & scale your powerful marketing & sales systems. Together we achieve within 2-3 months: ・5x more leads ・3x more clients won ・2x revenue growth ・2-3x faster sales cycle

Skills

A/B TestingAgile MethodologieKünstliche IntelligenzAnalytische VerfahrenData AnalysisAtlassian JiraAuditsBusiness MarketingBusiness To BusinessBusiness IntelligenceBusiness DevelopmentKundenbeziehungsmanagementBusiness ModelBeratungContent MarketingConversion-Rate-OptimierungCustomer Value PropositionDigital MarketingExperimentierenVertriebFlywheel (Energiespeicher)SEOGrafikdesignWachstumsstrategieMarketingStrategisches MarketingMarketing-AutomatisierungMarketing-OptimierungProjektmanagementPerformance-TuningPersonaPreisstrategienRedmineVerkaufsprozessAtlassian TrelloWordPressTestenMarkenbildungZapierZielsetzungMarketing-TechnologieTeam ManagementFigmaVerkaufsstrategieHubspotInteractive WhiteboardsMailchimp
THE GTM FLYWHEEL
Proven method to scale.

1. FOUNDATION CHECK
Sharpen ICP s & personas,
messaging, USPs & value proposition,
pricing & branding to hit the nail.

2. GROWTH AUDIT
Full-funnel optimisation across
website, forms, pitches, sales
process & referral loops.

3. GTM PLAYBOOK
Proven frameworks + channel
tactics, tailored to your brand
and ready for execution.

4. OUTREACH ENGINE
AI-powered, multi-channel
outreach to test, penetrate &
capture new markets with ease.

5. ORGANIC GROWTH
Build your 0 - budget engine
through founder-led visibility,
SEO, LinkedIn & webinars.

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Other skills include:

Growth Marketing Strategy
Multi-brand growth strategy implementation for international expansion with focus on scalable B2B marketing engines and conversion optimisation

Digital Marketing & Analytics
Full-funnel marketing automation, SEA, CRO, CRM systems and advanced analytics tools for performance optimisation

Business Development & Operations
Team leadership, business model validation, scalable operations setup and client acquisition from scratch

Marketing Technology Stack
Proficiency in NotebookLM, Amplemarket, Canva, Customer.io, Drip, DUO, Figma, Google Suit, HubSpot, JIRA, Mailchimp, MetaBase, Miro, Redmine, Trello, Meta Analytics, WordPress, Zapier, Beyond Bot AI

Content Marketing
Multi-channel content marketing strategy development and execution with focus on constant testing and iteration

Sales Strategy & Enablement
Sales strategy development, founder sales support, and sales process optimization for startup environments

A/B Testing & Experimentation
B2B/B2C growth experiments, PR initiatives, and systematic testing methodologies for marketing optimization

Project Management
Cross-functional team coordination, OKR management, and agile project execution in fast-paced startup environments

Sprachen

DeutschMutterspracheEnglischverhandlungssicherFranzösischgutSchwedischgutSpanischGrundkenntnisse

Projekthistorie

Growth Marketing Lead

Holycode Group
Implement tailored 360° multi-brand growth strategy for international expansion, drive client growth with founders through sales strategy & sales enablement, build lead engine by integrating SEA, website CRO & CRM automatisation, lead marketing team to run multi-channel content marketing strategy, scale outbound channels through constant testing & iteration

B2C Growth Marketer

FoodNow, MGB
Supported rebranding, sharpening of USPs and messaging, scaled online and offline marketing channels through A/B testing, optimised full-funnel conversion rates across teams

B2B Growth Marketer

Snäx, exit to FELFEL
Built and ran a scalable B2B marketing engine, improved conversion rates across the whole funnel, executed B2B/B2C growth experiments and PR initiatives, fully owned OKRs and directly contributed to successful exit

Growth Marketing Coordinator

Locatee
Adjusted inbound channels to new company strategy, contributed to OKRs through website, content, social, events, acquired best-practices of a fully operationalised scale-up growth engine

Business Developer & Ops

HoUZH
First employee, built and led a team of content creators, validated business model and built scalable operations, grew client base from scratch, securing five-figure deals

Portfolio


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