25.02.2026 aktualisiert

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Connecting Brand, Sales & MarTech for industrial portfolios. .

Meerbusch, Deutschland
Weltweit
Mag. Medienwissenschaften
Meerbusch, Deutschland
Weltweit
Mag. Medienwissenschaften

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202508_CV_english_CMETZMACHER.docx

Über mich

I connect Brand, Sales & MarTech for industrial portfolios. Biotec, Machinery, IT. Start ups. MidCaps Matrix organizations. you want to attract new markets, set up distribution , secure proper messaging no matter when , where & why someone is talking about your offerings- always happy to discuss

Skills

Verkaufsanalysen3D-RenderingWerbungKünstliche IntelligenzKünstliche Neurale NetzwerkeDistributionspolitikAutomobilindustrieBusiness MarketingBusiness To BusinessBusiness IntelligenceBiotechnologieBiopharmazeutikaKundenbeziehungsmanagementUnternehmensvideoContent Delivery NetworksCRM-SystemeContent-EntwicklungContent-Management-FrameworkContent MarketingCorporate DesignData Distribution ServiceData HubDigitale FotografieVertriebssteuerungssystemVertriebGitHubMarketingFotobearbeitungWeb-PortaleMaschinenbauSachgüterproduktionKrebsbehandlungPharma-MarketingPharmazieSoftwareentwicklungZulieferung3-d ImagingMarkenbildungKampagnenUnternehmensportalGo To MarketB2b SoftwareGroßkundenbetreuungAutomotive SoftwareKpi-Berichterstattung
In brief:
 - Focus on technical innovation driven companies
- References Biotech, Pharma, Automotive, Tier1, Automotive software engineering, Industrial Tiers 
- Automotive IT/Software Engineering Interim Marketing & Sales, align R&D & Sales along a strong narrative. Match Customer expectations, define Buying Centers, establlish CRM, account based marketing.
- Director Marketing & Sales Biotechnology  focus on Mid Caps in APAC/ EMEA . Account based Marketig & Sales, Set Up of Distripution, CRM. Lead Gen Campaigns , PR
- Marketing Pharma RX Go to Market Cancer Generica in Germany
- Interims Director Marketing EMEA Additive Manufacturing, Distribution Management pan emea
- Director Brand & Advertising  Global Tier 1 Automotive & Industrial supplier 
 

Sprachen

DeutschMutterspracheEnglischverhandlungssicherFranzösischgut

Projekthistorie

Interim CMO on behalf of lawyer corporation

Industrie und Maschinenbau

250-500 Mitarbeiter

Change management, restructuring, due diligence, growth marketing
in general analyse, improve of corporations in insolvency to prepare sale of assets or business segments

Interim CMO

Hidden Champion Lasertechnology

Industrie und Maschinenbau

250-500 Mitarbeiter

  1. Due Diligence, Channel diligence
  2. Portfolio review, alignment and integration into the buyer's portfolio
  3. Design and management of the first trade fair appearance with full integration of the expanded portfolio in CN, GER and US.
  4. Workshop for distributors and best practices in product marketing
  5. Lead gen campaigns pre trade fair, external data acquisition and integration in CRM & Marketing Automation

Sales & Marketing Director

Embedded systems, it/Software

Automobil und Fahrzeugbau

50-250 Mitarbeiter

Product development, marketing & sales processes , coaching key account managers 
develop strong narrative and align with product offerings

consultant /Interim Marketing Manager/Project leader

IT / Software for ADAS (autonomous Systems)

Internet und Informationstechnologie

50-250 Mitarbeiter

Design new approaches that differentiate through specific but coherent messages on corporate,
application and product level.
Develop content strategies, that address selected target groups along the sales funnel from Top to
bottom of funnel & evaluate the right CRM or optimization of such to connect with the appropriate
Marketing Automation Tools. Support of design & advertising agencies for industrial customers.

Director Marketing & Sales

Jennewein Biotechnology GmbH
Jennewein Biotechnology was the pioneer of a specific fermentation process and manufacturer of rare
functional sugars . Disciplinary & functional lead of Science based MarCom, PR, EMEA Sales & Sales
Director Key accounts.
Company was sold to a danish corporation in 2020.

Establish Marketing & Sales department B2B/B2C from scratch.
SWOT Definition & Development of a 4P - Product marketing strategy according to customer needs &
Go-to-market. New corporate Claim "#FromPioneersForPioneers" that stress Jennewein biotec as a
Pioneer & Game changer in the Nutrition & Pharmaceutical industry.
Initiated cooperations with Universities and Foundations
Won thought leaders for (#FromPioneersforPioneers" - Interviews on this specific topic
Activated France, Russia, Australia & New Zealand within 12 months
Managed 18 trade fairs / year worldwide incl. new booth design and redesign of collaterals
Established distributor network worldwide to attract midcaps with a certain focus on France,
Suisse, SEAsia and ANZ

Marketing automation tools
Set up of KPIs and dashboards accordingly to deliver against KPis. Established Train the Trainer ´-
concepts.
Implementation of such in Marketo processes and connect to SalesForce CRM

Pioneer & leading Additive Manufacturing (3D Printing) solution provider. 4500 Employers, approx.
1bn turnover. Disciplinary lead of 14 employees
Lead & improved demand generation programms through SEO/SEM , Inbound Marketing Campaigns.
Implement

Interim Marketing Project Leader EMEA various industries

Created "Progress is a Matter of Detail" campaign to stress Schaeffler as an analyser of the whole
system and key player for future mobility concepts.
Developed Brand hierarchy for Corporate brands LuK, INA, FAG and 28 regional product brands
Design and implementation of digital services and integration of such to support Sales
Invigorating product portfolios focussing on knowledge of emerging technologies to gain full
revenue growth, to sup port product marketing and the global marketing process.

Director Brand & Advertising

SCHAEFFLER TECHNOLOGIES AG & Co. Kg

Industrie und Maschinenbau

Schaeffler is a leading automotive supplier. > 80.000 Employers, 170 locations, 42 countries,
approx.12bn € turnover Disciplinary lead of 9 employees

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