23.04.2025 aktualisiert

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Consumer Products & Retail Principal Consultant

Berlin, Deutschland
Weltweit
Diplom-Kaufmann
Berlin, Deutschland
Weltweit
Diplom-Kaufmann

Profilanlagen

CV_Deniz Koc_CP.pdf
Kanban Zerfifikat.pdf
Strategy& Zeugnis DE.pdf
SAP Zeugnis DE.pdf

Skills

AusschreibungsmanagementFeldoperationenStrategische Planung (Account Planning)Fusionen und ÜbernahmenVerkaufsförderungAtlassian JiraBusiness-To-ConsumerBusiness IntelligenceAusschreibungenBusiness Planning And Control SystemsUnternehmensberatungGeschäftsprozesseGeschäftsplanStrategisches ManagementVerbraucherverhaltenStandard Template LibrariesChange ManagementBeratungCRM-SystemeConsumer SalesProjektplanungDigitalisierungE-CommerceProjektstudieVertriebWachstumsstrategieIntegrierte GeschäftsplanungLuxusgüterProjektmanagementPost-merger IntegrationsMultichannel-MarketingProgram Management ProfessionalPreisstrategienPriorisierenProgramm-ManagementEinzelhandel DesignRetail-ManagementEinzelhandelUmsatzanalyseRevenue AssuranceYield ManagementUmsatzrealisierungSAP ApplicationsSAP BPCSAP MDMSoftwareanforderungsanalyseModeUmsatzwachstumFast Moving Consumer GoodsGo To MarketKonsumgüterKanbanConsumer PromotionsMarktpreiseSAP RetailMode-einzelhandel
  • 23 years of consulting experience with a focus on sales optimization/sales growth management and digitalization
  • Former Director of Consumer Goods and Retail at Strategy&, a top-tier strategy consulting firm
  • Experience in strategy definition and transformation for business and IT topics (focus on SAP) / digitalization topics
  • Experience in digitalization, from requirements definition to tool selection and implementation
  • Experience in business process management from requirements definition to implementation of a sustainable process unit in the organization
  • Senior program/project/interim manager

Sprachen

DeutschMutterspracheEnglischverhandlungssicherFranzösischGrundkenntnisseTürkischverhandlungssicher

Projekthistorie

Project Manager for a post-merger

Burda

Medien und Verlage

1000-5000 Mitarbeiter

Merger (process and IT) of two electronics e-commerce companies in the group in the role of project manager. Designing a new organizational structure, managing changes to processes and IT and working closely with auditors and the group's works council.

Projectt Manager for a country integration

Douglas

Konsumgüter und Handel

1000-5000 Mitarbeiter

Support of the conceptual phase to integrate the France acquisition of Douglas Holding with its processes and systems (including all satellites, e.g. pricing, promotion) into the customer's global template in the role of project manager. Management and "monitoring" of the implementation partner (consulting company) as well as an internal team of the customer (>15) and the project budget - Report to the CFO and CIO.

Project manager for the definition and roll-out of the global Sales Excellence program

Essity

Konsumgüter und Handel

1000-5000 Mitarbeiter

Evaluate revenue growth management and retail execution solutions in the market to connect to customers' sales excellence transformation program. Supported the customer in designing a global SAP template and setting up the program in the role of a project manager with piloting and rollout in two countries.
In parallel, the role of “analytics-speaking partner” to introduce and manage sales and marketing analytics requirements.

CRM Expert

Wow Tech

Konsumgüter und Handel

250-500 Mitarbeiter

In this project, the requirements for a CRM tool in the areas of service, sales and marketing were defined, a tender for software and implementation partners was then managed and the tool was selected together with the management. I also developed a roll-out schedule for the customer and introduced best practice processes in individual areas before implementation.

Pricing expert

Mars Pet Food

Konsumgüter und Handel

1000-5000 Mitarbeiter

Program Manager for a Strategic Revenue Management project (building a price elasticity development tool). The task was to lead the offshore team in India and fulfill the client's requirements as a business translator. In addition, ensuring that processes and development meet global standards and incorporating my experiences and best practices.

Revenue Growth and Trade Management Lead

Coty

Konsumgüter und Handel

1000-5000 Mitarbeiter

Program management to define and implement a global digitalization program in the area of revenue growth and trade promotion management.

Omnichannel expert

HUGO BOSS

Konsumgüter und Handel

>10.000 Mitarbeiter

Implementation of the client's customer centricity strategy. The project included the design and conception of the customer centricity framework as well as the definition of e-commerce and omnichannel services. Further tasks included redesigning the associated processes and mapping them into the existing organizational structure. Reported directly to the Head of Strategy, who in turn reports to the CEO.

Product Owner

Innogy

Energie, Wasser und Umwelt

5000-10.000 Mitarbeiter

Product Owner in an S/4 transformation process, representing the interests of the B2C business in an agile project. Management of 3 teams (approx. 50 people). Report directly to the client's senior management (business and program management). The aim of the project was to optimize the processes before defining the work packages and starting the S4 HANA implementation. I also led the process workshops and convinced the customer to use best practices as much as possible.

Interim Process-Manager

Weber Grill

Konsumgüter und Handel

5000-10.000 Mitarbeiter

Responsible for the transformation of the client from a country to a centrally managed (newly introduced European headquarters) organization; in the role of “Interim Process and Organization Manager” with direct reporting to the European CEO (member of the management team).

Tasks: Redefining, harmonizing and adapting the processes and organization to the new structure as well as introducing the new processes and organization in the countries (including change and escalation management). Both the BPMN method and a BPM tool (Signavio) for process management were introduced. In addition, personal advisor to the CEO on strategic issues.

Director Consumer & Retail for a top-tier Strategy consulting firm

Strategy& (form. Booz & Company)

Konsumgüter und Handel

>10.000 Mitarbeiter

As Director of Consumer & Retail for one of the leading strategy consulting firms, I developed a consulting platform in Europe to provide retail management services to clients in the consumer and retail industries.
  • Building and leading a global team to conceptualize clients' business agenda to improve efficiency in existing and new clients' strategy projects.
  • Advising customers on defining and transforming their digital strategies.
  • Created and led multiple sales and marketing strategies to achieve sales goals and also improved a CP manufacturer's trade spend efficiency by 5%.
  • Established a European team of experts to advise on revenue growth strategies that led to increased growth of commercial platforms.
  • Strengthened relationships with new clients in the US and Europe to sell and implement strategy projects.
  • Formulating new concepts in the commercial sector to expand the knowledge base of the consumer industry.
  • Acquired and successfully executed project in the USA worth more than $100 million.

Freelance Consultant with focus on Consumer & Retail industry

DEKOC Management Consulting

Internet und Informationstechnologie

< 10 Mitarbeiter

Examples of projects:
Henkel - Revenue Growth Management project
Glaxo Smith Kline Consumer Health UK - definition, build and roll-out of a global sales template
Mortan Salt USA- merger of processes and IT
SAB Miller Colmbia - process management optimisation
Diageo UK - Revenue Growth Management project

Permanent employee with SAP Germany and Americas

SAP Germany / SAP Americas

Internet und Informationstechnologie

>10.000 Mitarbeiter

Roles: 
- Senior consultant with projects at Red Bull, L'Oreal, Nestlé, Unilever etc.
- Global Key Account Manager for Colgate, onsite in New York City for 2 years

Zertifikate

KANBAN

Kanban University

2023


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