Change Strategy Projektleitung für ein DAX30 Unternehmen
(Transport und Logistik, >10.000 Mitarbeiter)
Schlagwörter
Skills
- Strategie, Growth, Marketing, Innovation, Change Management, Business Planning, Corporate Development, Geschäftsenwicklung, Geschäftsplanung
- Projekt- und Teilprojektleitung
- Pharma, Automobil, Luxusgüter, Manufacturing, Aviation, Consumer, Internet, etc.
- Projekt- und Teilprojektleitung
- Pharma, Automobil, Luxusgüter, Manufacturing, Aviation, Consumer, Internet, etc.
Projekthistorie
01/2023
-
03/2023
11/2021
-
05/2022
Go-To-Market Marketing Strategie und Umsetzung für ein neues Produkt eines globalen Pharma Unternehmens
(Pharma und Medizintechnik, >10.000 Mitarbeiter)
07/2021
-
10/2021
E-Commerce Growth Analysis for Inhouse Consulting at Switzerlands largest consumer goods company
Swiss Retail Corporation
* Supported the client's inhouse consulting team and the internal client lead e-commerce
* Identified and analysed potential growth areas on a global scale for the client in the
e-commerce area
* Supported the development of C-Level decision making materials
* Designed and held workshops with category and business leads in Zurich, Switzerland
* Identified and analysed potential growth areas on a global scale for the client in the
e-commerce area
* Supported the development of C-Level decision making materials
* Designed and held workshops with category and business leads in Zurich, Switzerland
02/2020
-
03/2021
Lead Generation, Marketing, Design and Sales
Super Luxury Vehicle Business
* Designed a social media strategy
* Developed and managed paid social media campaigns for lead generation and marketing
* Designed and implemented influencer campaigns
* Developed and managed paid social media campaigns for lead generation and marketing
* Designed and implemented influencer campaigns
07/2019
-
11/2019
Interim Chief Marketing Officer
Ave & You
AI-optimized personalized skincare - DTC brand - startup - www.aveandyou.com - Berlin, Germany
* Led marketing e.g., paid social, influencer marketing, PR, e-mailing, product design
* Supported product e.g., story/ticket writing for sprints, A/B testing website with
Google Optimize
* Supported organization and HR e.g., operational process improvements, recruiting,
feedback & retention
* Led marketing e.g., paid social, influencer marketing, PR, e-mailing, product design
* Supported product e.g., story/ticket writing for sprints, A/B testing website with
Google Optimize
* Supported organization and HR e.g., operational process improvements, recruiting,
feedback & retention
01/2019
-
06/2019
Country Rollout Manager
* Supported the development and launch of a digital financial product in three markets
06/2016
-
06/2019
Senior Consultant - Monitor Deloitte
Monitor Deloitte - Deloitte Consulting
Strategy consultancy - www.monitordeloitte.com - Germany, Europe
* Led small UXUI, marketing and recruiting work streams for an internal Deloitte startup
that develops a software which combines artificial intelligence and scenario
methodology
* Developed a B2B sales and communication strategy for a new investment fond audit
software
* Generated new revenue stream ideas by using ideation methodology for a European
consumer bank
* Crafted strategy, operations, and communication materials for the lead of a €20 Mio
digital-transformation-project improving B2C customer experience at a leading premium
airline in Europe
* Identified key digital marketing capabilities and gaps and developed a B2C customer
experience target picture for a leading German car manufacturer in the after-sales
sector
* Enabled the client, a premium German car manufacturer, to convince internal
key-decision makers to develop a new global pricing methodology for an after-sales
product with a yearly turnover of 560€ million
* Led small UXUI, marketing and recruiting work streams for an internal Deloitte startup
that develops a software which combines artificial intelligence and scenario
methodology
* Developed a B2B sales and communication strategy for a new investment fond audit
software
* Generated new revenue stream ideas by using ideation methodology for a European
consumer bank
* Crafted strategy, operations, and communication materials for the lead of a €20 Mio
digital-transformation-project improving B2C customer experience at a leading premium
airline in Europe
* Identified key digital marketing capabilities and gaps and developed a B2C customer
experience target picture for a leading German car manufacturer in the after-sales
sector
* Enabled the client, a premium German car manufacturer, to convince internal
key-decision makers to develop a new global pricing methodology for an after-sales
product with a yearly turnover of 560€ million
10/2018
-
12/2018
Innovation Market Research for a Global Chemical Producer
Innovation Market Research
* Drafted a detailed competitive and market analysis on internal innovation drivers of
competitors for positioning and promotion of the client's innovation unit
* Drafted a detailed competitive and market analysis on internal innovation drivers of
competitors for positioning and promotion of the client's innovation unit
06/2018
-
09/2018
Head of UX/UI, Marketing and Recruiting
Deloitte internal KI-Startup
* Responsible for UXUI and marketing work streams for a Deloitte-internal AI startup
09/2017
-
01/2018
Strategy and Operations Advisor for a Stanford-based Blockchain Startup
Blockchain Startup
Blockchain-enabled marketplace for computing power - Stanford, USA
* Wrote business plan and edited white paper, conducted market and competitor analysis
* Defined marketing and communication strategy, led website development, set up
operational processes
* Wrote business plan and edited white paper, conducted market and competitor analysis
* Defined marketing and communication strategy, led website development, set up
operational processes
04/2017
-
05/2017
B2B Sales- and Communication Strategy
Deloitte D.NAF
* Developed a B2B sales and communications strategy for a new mutual fund auditing
software
software
01/2017
-
03/2017
Aftersales Pricing-Methodology & Communication for a premium German Car Manufacturer
Premium German Automotive Manufacturer
* Convinced internal decision makers to develop a new global pricing methodology for an
after-sales product with €560 million annual revenue
after-sales product with €560 million annual revenue
03/2016
-
10/2016
Assistant to the Client Project Lead
Premium German Airline
* Assisted in the proposal and pitch development of this €20 million project
* In this 100+ people project, I supported the strategy and marketing team on customer
experience and new product and service development
* Designed and implemented change management communication activities
* Prepared strategy, operational and communication materials for the client lead to
develop new revenue streams and optimize the customer experience
* Created presentation and speech materials for steering board and management board
meetings
* In this 100+ people project, I supported the strategy and marketing team on customer
experience and new product and service development
* Designed and implemented change management communication activities
* Prepared strategy, operational and communication materials for the client lead to
develop new revenue streams and optimize the customer experience
* Created presentation and speech materials for steering board and management board
meetings
04/2014
-
05/2016
Consultant at Deloitte Digital
Deloitte Digital - Deloitte Consulting
Digital consultancy - www.deloittedigital.de - Germany, Europe
* Supported the national launch of the Deloitte Digital brand and led a team of eight to
define the strategy, launch and operate the Deloitte Digital social media presence in
Germany
* Developed a sales and communication plan for a post-merger integration of a UK tech
startup, which enabled the smooth transition of employees and sales into the client in
the aircraft maintenance industry
* Developed a national digital marketing strategy, including personalized e-mail
campaigning, search engine advertising (SEA) and social media strategy in the
automotive retail sector extending the project scope and leading to increased
end-customer loyalty and enhanced retailer satisfaction
* Supported the national launch of the Deloitte Digital brand and led a team of eight to
define the strategy, launch and operate the Deloitte Digital social media presence in
Germany
* Developed a sales and communication plan for a post-merger integration of a UK tech
startup, which enabled the smooth transition of employees and sales into the client in
the aircraft maintenance industry
* Developed a national digital marketing strategy, including personalized e-mail
campaigning, search engine advertising (SEA) and social media strategy in the
automotive retail sector extending the project scope and leading to increased
end-customer loyalty and enhanced retailer satisfaction
01/2015
-
02/2016
Social Media Marketing
Deloitte Digital Germany
* Responsible for an eight-person team to build Deloitte Digital's social media presence
in Germany
* Supported the national market entry of the Deloitte Digital brand in Germany
in Germany
* Supported the national market entry of the Deloitte Digital brand in Germany
01/2015
-
07/2015
CEO of the Future Competition by McKinsey & Company, Porsche, EON, and SAP
Twenty candidates out of *2,000 applicants made it into this competition by McKinsey &
Company, Porsche, EON, and SAP for young professionals, Germany
* Developed a strategy to turn SAP into a cloud company and presented this to the SAP
management board
Company, Porsche, EON, and SAP for young professionals, Germany
* Developed a strategy to turn SAP into a cloud company and presented this to the SAP
management board
09/2013
-
03/2014
Online Marketing & E-Commerce Consultant
Freelance marketing consultant for startups and small businesses - Berlin, Germany
* Created a digital marketing strategy plan with a €50.000 budget, trained staff for an
e-commerce business
* Crafted and implemented search-engine marketing and search-engine optimization
initiatives
* Developed and led online marketing as interim CMO for a marketplace in the online
wedding industry
* Created a digital marketing strategy plan with a €50.000 budget, trained staff for an
e-commerce business
* Crafted and implemented search-engine marketing and search-engine optimization
initiatives
* Developed and led online marketing as interim CMO for a marketplace in the online
wedding industry
12/2012
-
01/2013
COO Germany for a Dutch Internet Startup
Uitgetypt
03/2011
-
07/2011
Intern at Bertelsmann
Bertelsmann
* Developed ideas and defined key insights for a meeting between Bertelsmann's CEO and
the CEO of an Internet search engine based in Silicon Valley
* Designed competitor profiles and analysis for decision making for C-level management
the CEO of an Internet search engine based in Silicon Valley
* Designed competitor profiles and analysis for decision making for C-level management
10/2010
-
12/2010
Intern at nm incite, working for a client of McKinsey & Company
Nielsen - nm incite
* Created and evaluated multi-correlation analyses
* Conducted qualitative research to identify core social media topics for a client of
McKinsey & Company
* Conducted qualitative research to identify core social media topics for a client of
McKinsey & Company
01/2009
-
04/2009
Intern at Miele International Services Marketing
Miele - International Marketing
* Designed new product specification materials for Miele subsidiaries worldwide
Reisebereitschaft
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