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Profilbild von Anonymes Profil, Art Director & Designer, UI/UX Online & Offline

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Hamburg
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Letztes Update: 20.04.2024

Art Director & Designer, UI/UX Online & Offline

Abschluss: nicht angegeben
Stunden-/Tagessatz: anzeigen
Sprachkenntnisse: deutsch (Muttersprache) | englisch (gut)

Schlagwörter

Dateianlagen

Alexander-Wende-cv-portfolio-EN-112023_301123.pdf

Portfolio

Portfolio

Skills

Meine Leidenschaft ist es, visuelle Benutzererlebnisse zu schaffen, die Marken transformieren, das Wachstum des Unternehmens fördern und das liefern, was sie für eine professionelle Präsenz brauchen, ganzheitliche Corporate Designs sowohl online als auch offline.
  • Art direction
  • User Interface (UI)
  • UI Design 
  • Visual Design
  • Design Systeme in Figma/XD/Sketch (UI/UX)
  • Corporate design
  • Design (allg.)
  • Druckgrafik (Print Design)
  • Grafikdesign
  • Markendesign
  • Screendesign
  • User Experience (UX)
  • Webdesign
  • Webdesigner
  • Sketchapp
  • Invision
  • Figma
  • Adobe XD
  • Adobe Creative Suite

Projekthistorie

05/2013 - bis jetzt
Freelance Art Direction & Design, Online/Offline
Freelance Art Direction & Design, Online/Offline (Marketing, PR und Design, < 10 Mitarbeiter)
Duties - liaising with C Level clients
- liaising with clients within different levels
- UI/UX design
- remote work and presentations
- client design consultation
- conceptualization
- identity design
- branding
- print design
- typography & lettering
- illustration
- art direction of internal design departments
- almost all projects are done via remote work and remote presentations Projects and topics - a variety of UI/UX screen designs and print design projects
- corporate design concepts and corporate guidelines
- worked remote 2+ years with one of the largest Hispanic advertising agencies in the US located in New York and Dallas
- design and production of several print assets for different national and international clients
- a few months of work in an FMCG packaging agency in Hamburg (Mirbach Schmolzi)
  Results and achievements - kickstarted a dozen startups with design and branding including guidelines and website from the ground up with further branding materials
- several clients from startups, small agencies to big agencies and corporations from Germany, Europe, USA, and the Asia Pacific in several industries in the b2b as well as b2c area

- 7 book publications
- several online features in the design field
- 3 awards
03/2020 - 12/2022
Digital Art Director UI/UX (Festanstellung)
Tchibo GmbH (Konsumgüter und Handel, >10.000 Mitarbeiter)
Developing the new responsive online appearance of Tchibo:

- design the new online experience for Tchibo based on the rebranding refresh
- evolve and maintain the new corporate design and develop the online appearance
- develop new online branding guidelines and documentation, a corporate style guide for the Online Environment
- working on the new responsive online experiences across Tchibo:
new header navigation, modules for the home, coffee, travel, the nonfood sections as well as cross channel
and the product detail page
- create and expand the new pattern library and modules for each Tchibo section within a new responsive grid system
ranging from small to bigger screens
- color theming of the pattern library for the modules and atoms, across the different sections of Tchibo
- conceptualize and implement UI/UX concepts within different departments
- maintain and finetune the guidelines
- improving the product detail page, implementing cross channel services
- further expanding the very extensive icon set, which I introduced as a freelancer in 2017/2018
- cooperation and coordination with the frontend development and different Project Owners/stakeholder
- cooperation with external agencies and freelance developer
- present to senior management and different Teams within Tchibo to transfer the envisioned company goals into the
website and new corporate design
- UI/UX Lab usability testing/workshops
- art direction and professional support for trainees, junior designer/regular designer
- working in a kanban environment
- since 04/2020 in a completely remote working environment, worked via teams, skype and Jira, using Invision and Sketch
- presentations, meetings, briefings in German and English
10/2018 - 03/2020
Art Direction & Design, Online/Offline (Festanstellung)
Factor Design GmbH (Marketing, PR und Design, 50-250 Mitarbeiter)

Working within with a focus on branding & corporate design creating online as well as offline branding experiences:

- design rebrandings and online appearance and offline branding for Satisfyer, Klauberg, HPM Handwerksgruppe,
ReMax, Cor, Hamburg Commercial Bank, and for the Factor Agency itself
- evolve and maintain the corporate design and develop the online appearance of COR, RE/MAX, HPM, Klauberg
- develop new corporate style guides for Online and Offline Environment (CI guidelines) and maintain the guidelines
- present to clients in senior management and mid-level management
- creating assets for websites, advertising, corporate designs, and events
- numerous concepts and designs for different client departments
- designs for exhibitions, client events as well as Factor events (Factor Studiogespr che)
- conceptualize the COR and HPM hr campaign
- conceptualize photoshoots for COR, a premium design-furniture manufacturer
- art direction and style development and concepts for corporate designs including:
brand, photography, icon, and illustration styles
- further branding projects, presentations, and infographics for the Factor client base
- conceptualize and implement Ui/Ux concepts with our developer team Factor Innsbruck (Austria)
- cooperation and coordination with Factor Innsbruck and Factor Wien
- cooperation with other agencies and freelancers from several fields, working and collaborating closely
with different divisions in the design process like developers, photographers and photo studios, 3D studios,
motion designer, packaging designer
- transfer the envisioned agency goals into the website and corporate design and internal Assets of Factor:
Factorizer Workshop Assets, Event Assets like Mailings, Landing Pages and the Factor Website etc.
- art direction and professional support for the junior designer, and regular designer
- presentations, meetings, briefings (in German and English)

06/2017 - 09/2018
Digital Art Director UI/UX (Freelance Contract)
Tchibo GmbH (Konsumgüter und Handel, >10.000 Mitarbeiter)
TCHIBO CROSS DEPARTMENT:
- UI/UX design the new store finder
- design of various onsite ads and landing pages e. g. coffee, travel, and nonfood plus other assets across Tchibo
- redesign of the Tchibo sale category with increased conversion since
- design of the new travel deals category with a successful conversion rate
- set new online branding guidelines, fine-tune guidelines, fine-tune and expand the pattern library
- cross-channel design for online and print
- developed the grid and icon system for an extensive icon set with hundreds of icons
- key visual concept and design for the most successful flash sale of 2017
- cross-department: worked with travel, sales, marketing asset production, Frontend, brand department, and others
- working in a kanban environment

TCHIBO TRAVEL DEPARTMENT:
- responsible for the UI/UX redesign of the Tchibo travel website
- user experience and user interface design, mobile, and desktop solutions
- introduction of an illustrative style for Tchibo travel
- liaise with UX Designer, Product Owner, Head of Design and Technology, Tchibo Travel Lead, Frontend development
and the scrum master as well as the technical lead regarding the Tchibo travel project
- working in a sprint agile development environment
- identify requirements and produce a design based on business requirements
02/2015 - 09/2016
Senior Media Designer/Lead Designer, Online/Offline
Goodgame Studios (Internet und Informationstechnologie, 500-1000 Mitarbeiter)
Duties - cross-departmental cooperation, working and collaborating closely with different divisions like HR, PR, Staff Development, Moneytization, Business Development, Game Teams, Management and others
- liaise with c level to transfer the envisioned company goals into the website and corporate design
- design rebrand for the company inline with senior managements vision of the companies future market position
- evolve and maintain the new corporate design
- develop a new corporate style guide (CI guidelines) and maintain the guidelines
- present to senior management
- art direction and professional support for trainees, junior designer and regular designer
- presentations, meetings, briefings in the corporate language - english
- working in a Kanban Environment
- expanding knowledge of the team with internal workshops Projects and topics - annual hr campaign conceptualization and execution
- corporate (re)design and development
- numerous concepts and designs for internal departments, events, studios, and products
- art direction/style development and concepts for photography, icon and illustration style
- internal events from conceptualization to execution in digital and print form
- further internal/external print and digital assets
- conceptualization
- branding
- advertising
- typography & lettering
- illustration
- icon design
- photo retouching and manipulation
- trade fair designs
- infographics and presentation design Results and achievements - successfully implemented company redesign, development of new corporate design, illustration and icon style within the company in digital and print
- evolved the new identity and successful maintenance of the style guide
- product logos with further branding material for the product launch of two games
- annual hr campaigns from concept, design to production in digital and print media
06/2012 - 01/2015
Lead Designer, Online/Offline
Face+Crowd Agency (Marketing, PR und Design, 10-50 Mitarbeiter)
Duties - conceptualization
- corporate design
- logo design
- branding
- b2b/b2c clients
- mailings
- advertising
- print design
- screen design
- packaging
- imagery style development
- photo retouching and photo manipulation
- trade fair designs- presentation design
- art direction
- directing and working with a freelance copywriter, photographer, designer, and developer
05/2008 - 05/2012
Graphic Designer, Online/Offline
Meumann + Haller Agency (Marketing, PR und Design, 10-50 Mitarbeiter)
- conceptualization
- corporate design
- logo design
- branding
- b2b/b2c
- advertising
- print design
- screen design
- packaging
- imagery style development
- photo retouching and photo manipulation
- trade fair designs
- presentation design
- presentation of projects to different levels from middle management to c-level
02/2008 - 05/2008
Junior Designer
Hörger & Partner Agency (Marketing, PR und Design, 10-50 Mitarbeiter)
Duties - conceptualization
- corporate design
- logo design
- branding
- advertising
- print design Projects and topics - schüller logo design
- high-end furniture catalogs from concept, shooting to finished design
- small advertising campaigns
- various key visuals for campaigns and catalogs Results and achievements - Schüller rebranding: Schüller is one of the most successful kitchen manufacturers worldwide with a range from mid to high-end products
- executing a catalog for high-end products from conceptualization/mood boards,
furniture shooting to the finished design implementation

Reisebereitschaft

Nur Remote verfügbar
Ich stehe hauptsächlich als Remote-Freelancer zur Verfügung. Bei hoher Dringlichkeit besteht eine Reisebereitschaft, Reise- und Aufenthaltskosten sind nicht im Tagessatz enthalten bzw. ändert sich der Onsite Tagessatz.
Profilbild von Anonymes Profil, Art Director & Designer, UI/UX Online & Offline Art Director & Designer, UI/UX Online & Offline
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