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Letztes Update: 06.09.2022

Strategic Online Marketing and Ad-Technology, Project Management + Business Development Consultant

Abschluss: Applied Cultural Science (Information Technology, Communication and PR, Design and Economics)
Stunden-/Tagessatz: anzeigen
Sprachkenntnisse: deutsch (Muttersprache) | englisch (verhandlungssicher) | französisch (Grundkenntnisse)

Dateianlagen

210412_CV_Hildebrandt_freelancermap_E.pdf

Skills

Senior Manager with a strong international and cross-cultural background, with a proven ability to overachieve strategic development, project and account management results in competitive markets. A specialist with the ability to close the gap between business, strategy and technology and to take ownership of complex tasks. 
A thinker beyond boarders, a interim and escalation manager and an agile personality. A solid understanding of international digital business models and project management strategies through all channels and with a demonstrated talent to work independently in remote environments. Budget and revenue responsibility and leadership of + 10 employees. Results oriented in the key areas:
- Digital strategy and business development throughout all digital communication channels
- Escalation management in struggeling marketing projects and solution oriented interim management
- Strategic and technical business development – specialized in advertiser and publisher development and ad-technology
- Project Management (Agile, Hybrid, Classic) for various technical marketing technology platforms
- Implementation of multiple development plans in business development, online marketing and communication
- International management and intercultural communications
- Innovation development and product enhancements
- Fluent in German (native speaker), English, French basic

Projekthistorie

10/2022 - bis jetzt
Senior Business Consultant and Project Manager
Under NDA (Medien und Verlage, 50-250 Mitarbeiter)

- Identity Management
- Cookie Consent Management
- User Adressablility Management

06/2022 - 08/2022
Senior Solution Consultant Publisher Management
Glomex GmbH - a Pro7Sat1 Company (Medien und Verlage, 10-50 Mitarbeiter)

  • Communication management for ad-technology and publisher topics
  • Strategic consulting and development
  • Project management and coordination of different major projects
  • Integration strategy for marketing technology and enterprise systems

 


11/2020 - 07/2022
Business Consultant Market Development and Research BurtCorp
Burt Intelligence (Internet und Informationstechnologie, 10-50 Mitarbeiter)

- Market Research for Burt Intellgence
- Evaluation of Market Entry Position for the D-A-CH Region
- Business Development

09/2021 - 05/2022
Consultant Identity Solutions and 1st Party Cookie Management
IQ Digital Media Marketing GmbH (Internet und Informationstechnologie, 50-250 Mitarbeiter)

  • Consulting identity concepts and solutions
  • Project management publisher strategies for Identity integration
  • Evaluation and integration management for identity solutions f.e. LiveRamp

05/2019 - 11/2020
Senior Projectmanager Video Ad-Technology and Marketing Technology Systems - SevenOne Media GmbH - Pro7Sat1 AG
SevenOne Media GmbH - Pro7Sat1 AG (Medien und Verlage, 1000-5000 Mitarbeiter)

- Project management for the Video Core adserver, marketing business systems and responsibilities processes
- Strategic consulting and escalation management
- Coordination and steering of technical partners and solution providers
- Integration of Online Marketing systems like Adserver technology from Virtual Minds and marketing automation systems from SQL -Services and Maanto

09/2018 - 04/2019
Senior Consultant for re-organization and technology for Publisher Sales House
Purpur Media Vermarktungs GmbH (Medien und Verlage, 10-50 Mitarbeiter)

* Main activities and * Re-organization of complete sales network structure and team to extend responsibilities sales capabilities and competitive technology approach
* Re-evaluation of the technology and data management stack
* Strategic advisory for owner, managing director and team around sales, partner management, technology and market strategy
* Development of sophisticated three year development plan
* Hybrid agile project management and time management set-up
* Training and team management

09/2017 - 02/2018
Strategic Business Consultant - Online Marketing and E-Commerce - FMCG and Marketing Material
Reflects GmbH (Marketing, PR und Design, 50-250 Mitarbeiter)

- Re-organization of marketing, ecommerce and sales to build up extensive responsibilities and state-of-the-art commercial organization
- Strategic consulting for the board of directors in the areas online marketing, online brand management, digital communication and social
- Development of an integrated ecommerce and communication strategy
- Consulting for the areas performance marketing, SEA, data management and complex hybrid on- and offline communication models
- Negotiations with external and internal stakeholders

01/2015 - 12/2016
Business Consultant and Project Manager - Automotive and Media
Media Consulting Agency (NDA) (Medien und Verlage, 50-250 Mitarbeiter)

- Strategic consulting for largest car manufacturer
- Strategic workshop for Radio Station Sales House

01/2014 - 12/2016
Business Consultant - Marketing Communication and Project Management
Block Group AG (Konsumgüter und Handel, 1000-5000 Mitarbeiter)

- Consulting for online marketing, brand communication, social media and e-commerce

01/2016 - 06/2016
Business Consultant and Project Manager - Programmatic TV, ATV, CTV - Honeycomb.tv / IMD Group - now Peachvideo
Honeycomb.tv Inc.

- Development of an integrated online technology stack for Video- and TV responsibilities advertising in combination with programmatic ad-server capabilities
- Strategic consulting for the board of directors in the area ad-technology, online marketing, data management and Programmatic TV
- Strategic planning and development of the Programmatic TV audience management and data driven platforms
- Major concept of the Programmatic TV technology workflow as underlined product of Honeycomb.tv procurement platform
- Project management and business development

01/2015 - 01/2016
Senior Consultant to the CEO, PubliGroupe - Swisscom and COO Admeira
Swisscom (Suisse) AG / PubliGroupe

- Member of the advisory team for the PubliGroupe board of directors
- Consulting for the work stream "Strategy and Operation Models" for responsibilities Swisscom and Admeira Publisher network strategies
- Consulting for ad-technology, broadcaster workflows and strategy for Swisscom Group (programmatic and classic marketing, data management)
- Development of international ad-serving and video sales project
- Strategic consulting for new business and operational models for crossdevice and cross-channel marketing
- Strategic consulting for a multichannel data-management and audience targeting concept (Display, Email, TV, ATV / CTV, Video, Offline)
- Strategic-technical business development and communication
- Trend-scouting

03/2011 - 03/2013
Director Strategic Business Development International - Goldbach Group
Goldbach Management Group AG (Internet und Informationstechnologie, 250-500 Mitarbeiter)

- Strategic project owner and developer for a combined platform for data based audience targeting methodologies (DMP) with integration into programmatic automated procedures via Demand- and Sell-Side platforms
- Management of internal teams and external service provider with international approach in Central and Eastern Europe
- Strategic project owner "system harmonization" for marketing automation and ad-server systems for brand- and performance online marketing
- Member of the management team, report to CEO, Vice-CEO, CSO
- Development and integration of an international development strategy for the online marketing business of the Goldbach Group in six countries
- Scouting of new business fields and new product lines with business plan f.e. CTV / ATV, Video, Programmatic Media, data management and broadcaster workflows
- Successful business development in the areas: audience targeting, real time bidding (Trading Desk, DSP, SSP, DMP), social media, video- and mobile and inventory allocations for the D-A-CH and CEE markets

04/2001 - 04/2010
Senior Business Consultant and Project Manager - Norwegian Seafood Export Council
Norwegian Consulate General - Norwegian Seafood Export Council (Öffentlicher Dienst, 500-1000 Mitarbeiter)

- Report to Norwegian Counselor, Ambassador and Managing Director NSEC
- Responsibility for the launch of the web portals for the D-A-CH, F, Be-Ne-Lux regions including CMS roll-out, online marketing and social media
- Responsible for the brand and marketing framework for all digital channels
- Multi project management and -planning with a project runtime for +6 years
- Evaluation and pitch lead for external project teams and agencies
- Development of the website, portal structure, multi-channel functionalities and online marketing (Display, Email, SEA, CMS, Newsletter, Social Media)
- Effect: massive increase of user and client numbers on various portals

03/2008 - 12/2009
Director Key Account Management International
Wunderloop media services / Audience Science

Member of the Strategic Management Team, report to CEO, CSO
* Main activities and * Development of different sales and brand marketing strategies for responsibilities customers especially for long tail and FMCG goods
* Extensive account management to achieve better usage and sales numbers for wunderloop products
* Sales increase and creation of cross-sales potentials to overachieve internal sales targets
* In-depth understanding of complex targeting models and audience allocation for publishers, e-commerce partners and agencies
* Analysis of customer company structures and identification of decision makers to apply sales, marketing, financial and technical support
* Obtain an in-depth understanding of customer requirements and collaboration with product management and market research
* Customers: Deutsche Telekom AG, Bertelsmann Group, Goldbach Media, Burda, AOL, Lycos, Tamedia, Smartclip, Carat Xenion, Aegis

04/2005 - 07/2007
Technical Account Manager Strategic Clients D-A-CH Google /DoubleClick
DoubleClick (part of Google Inc.)

- Driving product and feature usage, monitoring interaction with other responsibilities DoubleClick service groups and developing an understanding of the clients businesses and unique use of DoubleClick products.
- Engage and transition discussions or activities regarding new revenue opportunities to account managers - drove upsell by 30%
- Development of new products and projects together with clients (Adlink 360 audience-targeting network, beta-test program for publishers, etc)
- Understand and positively influence the health of DoubleClick´s top tier client relationship with direct line into DCLK´s top management
- Active account management and facilitating of communication channels
- Strategic advisory and technical project management for usage of new and existing DoubleClick products and consulting services
- Manage and exceed customer expectations in terms of service level and communications

06/2000 - 04/2005
International Sales and Key Account Manager, Project Manager
Salon Digital Media GmbH + CGT Werbeagentur GmbH (Marketing, PR und Design, 50-250 Mitarbeiter)

* Name and address Salon Digital Media GmbH + CGT Werbeagentur GmbH, Hamburg
* Type of business or sector Internet and Multimedia
* Occupation or position held International Sales and Key Account Manager, Project Manager (Freelancer)
* Main activities and * Sales, account and budget responsibility for governmental, industrial, small responsibilities and mid-sized companies in the German, Norwegian and French Market with upsell and new business
* Development of high compelling brand marketing and communication models
* Consulting, conception, project and product management for large international internet portals and account management on CXO level
* Consulting and conception of online marketing activities (social media, search engine optimization, affiliate and partner programs, multimedia
entertainment formats, ad-games, media planning)
* Project leader of internet and website projects with teams of different companies (internet, software, advertising, public relations)
* Consulting for mergers and acquisitions in the internet area (250k€+)
* Secured growth by 40% per year in sales and project

04/1999 - 06/2000
Ecommerce Consultant and Sales Representative - d.d.synergy Unternehmensberatungen AG
d.d.synergy Unternehmensberatungen AG

- Sales account manager for Intershop e-commerce software
- Sales consultant for large and midsize companies for internet and IT-systems, online marketing and online payment, EAI, CMS, CRM and Social Media Systems

Reisebereitschaft

Verfügbar in den Ländern Deutschland
- Travel Time up to 80%
- Remote Work
- International Availability

Sonstige Angaben

References from my customer base and additional projects will be delivered on request.
I will be more than happy to share additional information like my Technical CV and other certificates (Certified Scrum Master, eg.)
Looking forward to speak to you soon.

Best,

Christian
Profilbild von Anonymes Profil, Strategic Online Marketing and Ad-Technology, Project Management + Business Development Consultant Strategic Online Marketing and Ad-Technology, Project Management + Business Development Consultant
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