Profilbild von Anonymes Profil, 15 years Branding Expert, Brand Communication On-/Offline

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Letztes Update: 01.02.2024

15 years Branding Expert, Brand Communication On-/Offline

Firma: R211-Agentur für Kommunikation
Abschluss: Dipl. Designer
Stunden-/Tagessatz: anzeigen
Sprachkenntnisse: deutsch (Muttersprache) | englisch (gut)

Skills

Branding, Brand Communication, Content Creation, Campaigns, Web Design, Social Media, Corporate Design, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Social Media, Text, Print communication, catalogues, image brochures, creative print mailings for sales, marketing

 

Projekthistorie

10/2022 - bis jetzt
Social Media-Guidelines für den professionellen Umgang mit Twitter, Instagram & Co für den Bildungsanbieter Dachverband Deutscher Volkshochschul-Verband e.V., Bonn
Dachverband Deutscher Volkshochschul-Verband e.V. (Sonstiges, 250-500 Mitarbeiter)


06/2023 - 06/2023
Development & implementation of a direct mailing series
amtico flooring germany (Architektur und Bauwesen, 50-250 Mitarbeiter)

Mailings for the senses
Amtico Flooring, a renowned flooring manufacturer from England, has been operating successfully on the German market for years and plans to expand its involvement here. The focus is on B2B communication with building owners and architects. Amtico commissioned us to create two mailings for this target group: One on the topic of "Integrated Design", i.e. the smart combination of vinyl flooring and carpet in the office. The other mailing was all about "Acoustic"; the aim was to draw attention to the excellent impact sound properties of vinyl floors.

Haptic-acoustic customer communication
Our approach: We wanted to make the topics "Integrated Design" and “Acoustic“ tangible and audible for the target group and not only work on a textual and visual level. A haptic or acoustic experience should ensure that the target group engages with the mailing for longer and experiences the USP of the respective Amtico product.

Unconventional with gamification character and landing page
It had to be unusual in order to stand out from the classic direct mail. For the theme “Integrated Design“, we therefore developed a cube that playfully shows how carpet and vinyl tiles can be combined. It can be combined into many different shapes, so that new possibilities arise again and again. A fold-out card refers to further advantages and possibilities and links to a specially created landing page that goes into the subject matter in greater depth. For the "Acoustic" theme, we developed a large folding card with office motifs which, when opened, acoustically reproduces the soundscape of an office, including the running noises of heel shoes. The mailing informs about three different impact sound solutions that are processed in Amtico vinyl floors and minimise disturbing noises in the office. Here, too, there was a link to the corresponding landing page and the possibility to contact the sales department directly.

High response rates
The Amtico sales team was pleased to receive many contact enquiries and some concrete appointments. In addition, there were many hits on the two landing pages and enquiries via the contact tool.

10/2022 - 03/2023
Konzeption Markenzeichen und Wegeleitsystem für Mobility Hub der Deutsche Bahn
Deutsche Bahn (Transport und Logistik, >10.000 Mitarbeiter)


06/2021 - 12/2022
Corporate Design & Brand implementation Carponi
carponi gmbh (Konsumgüter und Handel, < 10 Mitarbeiter)

Branding and development of a premium baby clothing brand Carponi.
Strong brand positioning in the highly competitive fashion market
The idea of environmentally friendly chrome-free tanned crawling and walking shoes immediately excited the R211 team. Not only does the environment benefit from the products, they are also convincing in practice with their simple closure system. And should babies or toddlers ever put them in their mouths, this is harmless due to the non-toxic leather and remains without health consequences. Since the footwear market is highly competitive, the aim was to achieve a strong brand perception in communication with retailers and customers through professional branding.

Convincing and emotional brand identity
Carponi stands for sustainable and practical baby shoe fashion that is consciously oriented towards shoes for adults and the classic luxury fashion brands. A convincing and emotional brand identity for a quality and fashion-conscious target group formed the basis for our work. The brand was to be clearly differentiated from conventional crawling shoe brands and oriented more towards the top brands in adult fashion. Thus, with Carponi, a striking Italian company name was created - in German "auf allen Vieren" (on all fours).

Branding from the very beginning
Developing a branding from the very beginning is something very special. It is always important to our team that our concepts, campaigns and strategies work across all media and are successful. The corporate design must remain recognizable across all channels and the logo should not only work on the Internet or letterhead, but also on the product - whether printed, die-cut or woven. R211 has the necessary tools. We developed the corporate design for Carponi across all media, designing everything from quarterly lookbooks and displays for trade shows to packaging design and product information kits to influencer emailings and social media.

High demand from premium customers - trade is enthusiastic
Carponi serves the premium segment in retail and direct sales excellently. The brand is just as popular with retailers as it is with customers and influencers. The elaborate yet practical packaging immediately catches the eye of retailers and makes the brand's claim clear. On social media, Carponi achieves a high reach and is also supported by stories from retailers and influencers.

01/2022 - 06/2022
Cross-media mailing for software update
netter gmbh (Internet und Informationstechnologie, < 10 Mitarbeiter)

Update of the quality management software
The Germany-based software company Net.ter offers its customers in the health and care sector the customised quality management software "SIM". R211 took over the entire communication around the introduction of the new SIM update. The programme has been improved and is now easier to use.

Generate interest and build trust
For many customers, a software update is a real challenge. Processes learned over the years change and have to be relearned, many functions are added. The way content is conveyed and the density of information to be expected were the two most important aspects that had to be clarified at the beginning of the idea phase. The idea here: we clearly show why this update is necessary or why it even makes sense to book an upgrade right away. Because with the update, everything is faster, safer and easier!

Multi-level mailing with landing page and LinkedIn communication
R211 developed a cross-media concept consisting of a landing page, a multi-level mailing, social media postings and an explanatory video. The landing page summarised the advantages of process optimisation and presented the new solutions and services, such as secure data transmission, use on mobile devices or simplified communication via QR code. The multi-level mailing informed the users and conveyed the simpler and clearer operation of the programme in short teasers. The most important innovations were also shown in the explanatory video. And LinkedIn postings between the newsletters acted as additional reminders.

Clients respond very well to the information and the update
The campaign generated a high response among clients, so that many consultation appointments were already booked after the first and second newsletters. Interest in the extensive upgrade options was also very high. Additional consultation appointments were made via the forms on the landing pages. Overall, Net.ter was contacted by a good 50 percent of all customers.

Zertifikate

German Brand Award 2023
2023
Red Dot Award 2023
2022

Reisebereitschaft

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Profilbild von Anonymes Profil, 15 years Branding Expert, Brand Communication On-/Offline 15 years Branding Expert, Brand Communication On-/Offline
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