Profilbild von Johanna Heller Digital & Social Media Advertising, Influencer Marketing, Project Lead Marketing, Media Partnerships aus Heilbronn

Johanna Heller

verfügbar

Letztes Update: 06.09.2022

Digital & Social Media Advertising, Influencer Marketing, Project Lead Marketing, Media Partnerships

Abschluss: Dipl. Kauffrau
Stunden-/Tagessatz: anzeigen
Sprachkenntnisse: deutsch (Muttersprache) | englisch (verhandlungssicher) | italienisch (Grundkenntnisse)

Dateianlagen

20210803_JohannaHeller_CV.pdf

Skills

  • Media & Social Advertising
  • Project Management
  • Teamwork & Leadership
  • Content Production
  • Analytical Skills
  • Sales Skills
  • Brand Communication

Projekthistorie

05/2017 - bis jetzt
Freelance I Consulting Marketing mit Schwerpunkt Digital, Social und Influencer
Johanna Heller (Marketing, PR und Design, < 10 Mitarbeiter)

  • Interimsmandate im Brand Marketing und Brandmanagement, Projekt- und Kampagnensteuerung, Markenführung, Werbeplanung, Produktion
  • From 01/2020: Supporting a swiss cosmetic brand e.g. launching a webshop, digital transformation,

    marketing team structure and responsibilites, campaign conception and production, reporting

  • 01/2018 – 12/2019 Freelancer at Telefónica Germany with focus on o2:
    o Developing and realignment of the social media strategy
    o Social media responsibility for integrated marketing campaigns with agency management, conception, content planning and creation and production, testing, surveys, reporting, controlling o Responsible for influencer marketing
    o Supporting agency pitches and contractual matters
    o Content production o2TV and Wincent Weiss music project
    o Implementation of a young people brand: overall project coordination with conception-creation, media planning, evaluation, studio production, contracting, TV sponsorship, event coordination

  • Complete realization influencer marketing campaigns for e.g. FMCG, fashion, travel brands

  • Holistic social media consulting including content strategy, channel construction and story telling

  • 7NXT [A subsidiary of ProSiebenSat.1 Media SE]: Sales support for a new TV format

  • Ströer Content Group: Post-merger integration for an influencer marketing platform (Tubevertise)

  • Fresenius Hochschule: Supervision and proofreading bachelor ́s thesis


10/2016 - 04/2017
Head of Social Media Advertising
Ströer Media Brands AG

Digital Media Company, publishing Premium Content

Head of Social Media Advertising

Developing a new sales and concept marketing department including all management activities e.g.
monitoring while being focused on influencer and social media marketing with direct report to the CEO.

Accountabilities included:
- Definition, pricing and launching new ad formats for owned facebook fanpages
- Increasing reach while setting up a publisher network
- Continuing previous influencer marketing campaigns
- Team building, training in-company staff members and employee management
- Coordination with other departments and developing holistic concepts
- Screening potential acquisitions for influencer marketing platforms together with the executive board

Achievements:
- First major collabroation launching a regional oriented telecommuniation product
- Successul continuation of influencer marketing business

02/2015 - 10/2016
VP Sales Europe
Splay AB/ GmbH

Leading MCN and connecting brands with the most influcencial social media
stars

VP Sales Europe

Starting from scratch being responsible bringing Splay to GSA while building up a talent network and
introducing the new company and product to the market. Reporting directly to the Nordic CEO.

Accountabilities included:
- Talent acquisition for the influencer marketing platform GOsnap
- Introducing GOsnap to GSA potential clients and agencies and roll-out to other markets such as
France, Spain
- Supervision (inter-)national agencies and clients: portfolio planning, monitoring, forecasting and
management
- Developing and implementing customized influencer marketing concepts
- Building up an international sales and community/ talent manager team
- Setting-up German entitiy and all regarding topics e.g. payroll, office space, marketing and pressreleases


Achievements:
- Within first year a clearly positive result
- Created maintain and comprehensive deep knowledge and relationships in social media

10/2014 - 01/2015
Head of Sales
Booming GmbH

Leading performance marketing agency

Head of Sales

Responsible for all new business projects and involved in the company sales process (Blackwood Seven).

Accountabilities included:
- Development and preparation of a strategic digital-marketing-concept with crossmedial focus including
TV
- Coordintating SEO, SEA, affiliate marketing and display department for a holistic sales proposal
- Monitoring weekly forecasts, priorization of leads, and client guidance to the conclusion of the final
agreement

Achievements:
- Successfully pitched for the contract of a longterm SEO consulting and content client
- Major TV media deal with a career portal

01/2013 - 08/2014
Head of Sales & Distribution
ProSiebenSat.1Games GmbH

Leading publisher for international online games

Head of Sales & Distribution

Responsible for eleven employees with two-digit million sales and direct report to the CMO.
Retaining and growing a European wide distribution network and developing and maintaining content
partnerships.




2 von 4 Johanna Heller C.V.




Accountabilities included:
- Built up a sales team: structured activities, defined objectives, recruited and mentored new employees
- Controlled external consultants and country management Turkey
- Consulted and implemented new long term oriented distribution partnerships with European media
companies
- Monitored and rolled up monthly forecasts

Achievements:
- Over 20 new distribution partnerships (8 TV media companies, 15 web portals)
- Signed largest global e-commerce platform (Amazon) for games distribution
- Over 10 new content partnerships with indiviually negotiated deal terms and structure
- Substantially improved the contracting process. Significantly increased the number of concluded
agreements
- Considerable cost savings and efficiency through staffing employees in Munich and terminated
consultants
- Profitable consolidation Account Management & Sales
- Integration of SevenGames/ new company acquisition by successful separation of infrastructure and
positive revenue turnaround

01/2010 - 12/2012
Head of International Digital Sales
SevenOne Media GmbH

Germany´s leading marketer for audiovisual media

Head of International Digital Sales

Starting as a Sales Manager promotion as Account Director to the Head of position.
Responsible for the international digital sales department and four relevant agencies in Nielsen IV.

Accountabilities included:
- Supervised (inter-)national agencies and clients, new business activites and controlled international
partners
- Developed and implemented customized concepts and planned digital media campaigns
- Monitored and analysed agency and client investments
- Negotiated and structured commission agreement with international sales partners
- Developed strategy "How to improve the international digital sales"
- Participated in "7 Circle": What is ProSiebenSat.1 doing in the longterm future

Achievements:
- Overachieved sales quota and qualified several time for sales award
- International sales growth 140%

07/2007 - 12/2009
Sales & Consulting ANTENNE BAYERN
SpotCom GmbH & Co.KG

Service/ Sales & Consulting

Reporting to the Sales Director while being responsible for lead account management activities including
forecasting and monitoring.

Accountabilities included:
- Consulted, designed, implemented individual communication solutions and planned broadcasting
campaigns
- Relaunched spotcom.de

Achievements:
- German Broadcast Media Award for Audi
- Personal growth becoming a sales manager

03/2002 - 06/2007
Consultant Media Planning
MW OFFICE GmbH

[A subsidiary of Dentsu Aegis Network]
Leading media agency for pharmaceutical clients

Consultant

After starting as a part-time student worker for four years, I had my first initial job with MWO Office in 2016.
Media agency account management activities such as consulting, planning, buying, disposition, billing,
checking and complaint management for five clients.

Accountabilities included:
- Analysed and prepared Nielsen Data
- Supervised the study for better ethical media planning about how doctors read their special interest
magazines

Achievements:
- Study-thesis: Media planning using the example for the German pharmaceutical market
- Implementation of the study in a data warehouse for covering better analysis and less manual work.

Reisebereitschaft

Weltweit verfügbar
Profilbild von Johanna Heller Digital & Social Media Advertising, Influencer Marketing, Project Lead Marketing, Media Partnerships aus Heilbronn Digital & Social Media Advertising, Influencer Marketing, Project Lead Marketing, Media Partnerships
Registrieren