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Skills
Social Media
Projekthistorie
09/2019
-
10/2019
Head of Marketing & PR
Iris von Arnim GmbH
* Development and management of the marketing & communication strategy
* Creating multi-channel communication schedules & plans
* Development of 360 degrees marketing campaigns
* Restructuring of the Marketing department
* Setting the Wholesale & Retail marketing strategy
* Brand platform & DNA development
10/2017
-
08/2019
Head of Marketing Weekday
Hennes & Mauritz GBC AB
* Development and management of the marketing strategy & activity plan
* Brand platform & DNA development
* Developing KPI-driven brand strategies across digital and offline media
* Setting market entrance marketing strategies
* Creating multi-channel communication schedules & plans
* Brand collaborations
* Leading all online and offline activities, i.a. SEA, Social Media, Affiliate Marketing, content
creation, paid media along the customer funnel and journey
05/2015
-
09/2017
PR Manager Global Weekday
Hennes & Mauritz GBC AB
* Development of the PR strategy for corporate, brand, campaign, expansion and event
communication
* Setting the yearly PR plan
* Editorial work, e.g. press releases, news items, interviews etc.
* Development and management of campaigns
* Organization and realization of events
* PR analysis
* Budget responsibility
* Agency management
06/2014
-
04/2015
PR Manager Monki & Weekday
Fabric Sales GmbH / Hennes & Mauritz BV & Co. KG.
* Adaption and realization of the communication strategy for the German market
* Corporate, brand, product and event communication
* Editorial work, e.g. press releases, news items, interviews etc.
* Event management
* Documentation and controlling of PR results
* Budget responsibility
* Agency management
* Media cooperation
* Social Media
03/2012
-
05/2014
Deputy Press Officer H&M
Hennes & Mauritz B.V. & Co. KG
* Development of the PR strategy for the German market
* Fashion PR
* Corporate & CSR communication
* Adaption of international PR campaigns
* Event conception and management
* Analyzing of media clippings
* Social Media Management
* Management of all German H&M showrooms (Hamburg, Munich and Berlin)
03/2010
-
03/2012
PR Consultant
Hennes & Mauritz B.V. & Co. KG
* Fashion PR
* Corporate & CSR communication
* Adaption of international PR campaigns
* Event conception and management
* Analyzing of media clippings
02/2008
-
01/2009
Marketing & PR Manager
Frontline GmbH
* Brand Marketing
* Development and execution of the PR strategy
* Media cooperation
* Media strategy
* Event management
02/2008
-
01/2009
Junior Marketing Manager
Frontline GmbH
* Brand Marketing
* Media cooperation
* Media strategy
* Event management
08/2006
-
01/2007
Internship Advertising & Promotion and PR
Levi Strauss Germany GmbH
* Writing of Press releases
* Media cooperation
* Event management
* Clipping reports
10/2001
-
03/2002
Assistant Director
* MTV studio shows
Reisebereitschaft
Weltweit verfügbar
very felxible
10+ years experience in Marketing, PR & Communications at companies like Hennes & Mauritz, Levis etc
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