CMO l INTERIM
NIMUNA FINVESTO – FNZ START UP
(Banken und Finanzdienstleistungen, 10-50 Mitarbeiter)
Schlagwörter
Skills
Result-driven marketing professional with digital / mobile focus accelerating growth and organizational capability for Fortune 500, mid-size companies and start ups.
+14 years of experience in leveraging marketing at the intersection of communication, brand, CX, data and technology.
Budget responsibility 50 Mio. € l 15 direct reports.
+14 years of experience in leveraging marketing at the intersection of communication, brand, CX, data and technology.
Budget responsibility 50 Mio. € l 15 direct reports.
- Delivering measurable business success according to objectives e.g. market share, brand value, acquisition and retention efficiency
- Building and leading capable teams, leveraging cross-functional collaboration and fostering sustainable cohesiveness across the organization
- Implementing methodologically profound and highly actionable solutions for B2B, B2C and platform businesses in national and international markets
- Managing the marketing portfolio across the customer journey and accelerating marketing intelligence and automation
Projekthistorie
02/2023
-
09/2023
Industry: Finance l FNZ & Ebase Bank Start Up l 20 FTE l Total assets: 20 Mio. Euro l www.fnz.com, www.finvesto.de
- Task: Go-to-market strategy | Plan for launch readyness| Represent marketing towards board & shareholder
- Results: Brand strategy & design | Go-to-market strategy & business case 2024/2025 | Marketing plan 2024
08/2023
-
08/2023
EXECUTIVE CONSULTANT – MARKETING AUTOMATION l FREELANCE
WÜSTENROT BAUSPARKASSE AG
(Banken und Finanzdienstleistungen, 1000-5000 Mitarbeiter)
Industry: Finance l 1.300 FTE l Sales 4,07 Bio. Euro (2019) l www.wuestenrot.de
- Task: Identify key automation potentials in sales and consumer marketing (acquisition, lead nurturing
- Results: Decision paper for management board (Prioritized automation potentials, implementation roadmap)
09/2020
-
07/2022
LEAD OF CONSUMER MARKETING - SHINGLES PROTECTION (RX) | INTERIM
GLAXOSMITHKLINE GMBH & CO. KG
(Pharma und Medizintechnik, >10.000 Mitarbeiter)
Industry: Pharma RX (Vaccines) l 100.000 FTE l Sales 39 Bio. Euro (2019) l www.gsk.com
- Task: Create consumer-driven demand for shingles vaccinations | Implement ROI tracking | Build team & structures
- Responsibility: Mid eight digits Euro budget |4 agencies | 1 direct report | 12 cross-functional team members
- Results: Increase of awareness: +50%, relevance: +38%, consumer-driven demand for shingles vaccination: +28% |
01/2019
-
12/2019
HEAD OF MARKETING l INTERIM
YUNAR – DEUTSCHE BANK START UP
(Banken und Finanzdienstleistungen, 50-250 Mitarbeiter)
Industry: Finance l Deutsche Bank Start Up l 80 FTE l Total assets: 69,5 Mio. Euro (2020) l www.yunar.de
- Task: Ramp up marketing team | Increase app installs and user retention | Reduce user acquisition cost
- Responsibility: Mid eight digits Euro budget | 6 direct reports | 4 agencies
- Results: Growth of active app users by +133% | Reduction of cost per install by 85% within 5 months | Successful ramp up of marketing team within 6 months
01/2018
-
12/2018
HEAD OF MARKETING AUTOMATION EMEA l INTERIM
LEITZ ACCO GERMANY GMBH
(Konsumgüter und Handel, 500-1000 Mitarbeiter)
Industry: Office Products l 411 FTE l Sales 248 Mio. Euro (2018) | www.accobrands.com
- Task: Deliver CRM/newsletter-marketing automation for 2 brands (Leitz, Rexel) in 2 countries incl. software integration, data migration, campaign strategy and creation
- Responsibility: Upper six digit Euro budget | 17 team members in 3 countries l 2 agencies
- Results: In time and in budget delivery of full project scope
01/2012
-
07/2017
MANAGING PARTNER | CO-FOUNDER
THE MAIN GMBH
(Marketing, PR und Design, 10-50 Mitarbeiter)
Strategy consulting for digital marketing l Hamburg l 8 FTE l www.themain.de
- Clients (extract): Sennheiser, Lidl, BAT, Audi, Kühne, N-Ergie, BSH, Metro, Sennheiser, degewo, Rimowa, Huawei, comdirect, audible, Merck, Smith & Nephew, BBDO, SinnerSchrader, FischerAppelt, Interone, Thjnk
- Exit in 2017, today: Sasserath Ley Plus GmbH
08/2015
-
01/2017
DIGITAL MARKETING LEAD l INTERIM
HUAWEI GERMANY GMBH
(Telekommunikation, 1000-5000 Mitarbeiter)
Industry: Consumer Electronics l 1.800 FTE l Sales 1.6 Bio. EURO (2017) l www.huawei.com/de
- Task: Work in a hybrid role: A, Lead digital marketing, B, Support head of marketing in developing actionable strategies, C, Build processes and structures to enable cross-functional planning, execution and reportin
- Responsibility: Lower eight digits Euro budget | 2 direct reports l 3 agencies | 8 cross-functional team members
- Results: Increased market share by +350 %, increased brand preference by +200 % | Decreased agency expenses by -20 % | Capable team in place as well as sustainable structures for planning, execution and reporting
01/2009
-
12/2011
TEAMLEAD SOCIAL MEDIA | PERMANENT
REVOLUTIONS PER MINUTE GMBH
(Konsumgüter und Handel, 10-50 Mitarbeiter)
Communication agency l Ranking: top 3 lifestyle agency in Germany l Berlin l 45 FTE l www.rpm-berlin.com
- Task: Ramp up social media team for client Procter & Gamble | Develop and execute social media campaigns for Wella, Pringles, Pampers, Herbal Essence, Shockwaves
- Responsibility: Lower six digit Euro budget | 4 direct reports
- Results: Successful ramp up of social media unit for client Procter & Gamble | Successful roll out of 30+ campaigns
Reisebereitschaft
Verfügbar in den Ländern
Deutschland, Österreich und Schweiz
Reisebereit
Verfügbarkeit 4-5 AT / Woche
Verfügbarkeit 4-5 AT / Woche
