Profilbild von Janine Lehmann Sr. Employer Branding Manager I Projekt Manager I Campaign Manager aus Berlin

Janine Lehmann

verfügbar

Letztes Update: 12.02.2023

Sr. Employer Branding Manager I Projekt Manager I Campaign Manager

Abschluss: Diplom Betriebswirtin
Stunden-/Tagessatz: anzeigen
Sprachkenntnisse: deutsch (gut) | englisch (gut) | spanisch (gut)

Dateianlagen

CV_JanineLehmann.pdf

Skills

Erfahrungen und Kenntniss: 
Ich verfüge über 7 Jahre Berufserfahrung in den Bereichen Employer Branding, Marketing und agiles Projektmanagement. Mein Hauptaugenmerk liegt auf der Entwicklung von Strategien und Konzepten, die auf Daten und Erfahrungen basieren. Es macht mir Spaß, Ideen erfolgreich zum Leben zu erwecken.
Ich bringe professionelle Kenntnisse in: 
  • Employer Branding Strategy & Activation
  • Digital Marketing & Social Media
  • Agile Project Management
  • Visual Storytelling
  • Design Sprint, OKR & KPI
  • Event Management
  • Leadership
Kenntnisse & Zertifikate: 

KPI Workshop, Agile Project Management, Design Sprint Master Workshop, Retrospective Workshop, SEO&SEA, Adobe Photoshop, InDesign, Illustrator

MAC OS, Microsoft - Office, Outlook, SAP R/3 D, Maxflow, Asana, Trello, Greenhouse, Lotus Notes, Podio, Mailerlite, Sharepoint

Projekthistorie

02/2022 - bis jetzt
Website Betreuung / Umgestaltung
(10-50 Mitarbeiter)

- Inhaltlicher Umbau und Umstrukturierung der Website
Beratung Social Media Präsenz

02/2021 - 01/2022
Sr. Campaigns Manager, Fundraising
Ärzte ohne Grenzen e.V.

* Strat. Planning & Execution of F2F Fundraising Campaigns
* Project Lead: Souring & Implementation of a new Fundraising APP

06/2020 - 02/2021
Teamlead Digital Production & Events
Cradle to Cradle NGO

* Overseeing Event Strategy/ Campaigns (online- offline- hybrid) +
SoMe Communication + Fundraising of all C2C Events Formats
* Leading Digital Production Team for executing digital events
* Conception & Planning of international C2C Congress (2k
attendees)

02/2015 - 05/2020
Sr. Employer Branding Manager Technology
Zalando SE (50-250 Mitarbeiter)

* Strategy: Definition & development of Employer Value Proposition -
Zalando overall + Dublin (EVP), Market research Tech, research &
creation of Employer Branding Personas, Redesign of Career
Website, Consultancy Dublin and Lisbon office, University
Marketing Concept
* Brand Activation: Strategic annual roadmap planning and rollout for
Product Management Technology (definition and research of target
group & - markets, definition and execution of communication &
social media strategy, KPI definition and budget management,
Event conception, creative direction of EB video production, agency
sourcing, creative direction of analogue marketing (Flyer, booth
design, etc.)
* Digital Marketing: Campaign management and direction (concepts
and content creation, release strategy for different Social Media
channels (LinkedIn, Twitter, Instagram, Facebook) sourcing, project
& stakeholder management, budgeting

09/2013 - 02/2015
HR Coordinator for Young Professionals
Axel Springer AG

Career break to volunteer while travelling around the world
Sep 2013 - Feb 2015

* (Please see Volunteering section following)

Axel Springer AG Berlin, Berlin, Germany
Jun 2011 - Aug 2013

HR Coordinator for Young Professionals
* Development and roll out of a network for young professionals
within the company (e.g. CEO network-weekend), supervision of
Internship Program, support the university marketing in organizing
and joining student fairs and in-house events
* Supporting social media project and the employer branding
campaign

06/2010 - 02/2011
Graduate & Assistant, University Marketing and Recruiting
IAV GmbH

(Degree: 1,3)
* Diploma Thesis: Development of a junior manager retention
program as a factor of success against an increasingly serious
shortage of young professionals - using the example of IAV GmbH;
(Development of a Student-Retention-Program, Ambassador
Program and a PhD-Program)
* Roll out of the self-dependent Junior Manager Program

Reisebereitschaft

Weltweit verfügbar

Sonstige Angaben

präferiert remote
Profilbild von Janine Lehmann Sr. Employer Branding Manager I Projekt Manager I Campaign Manager aus Berlin Sr. Employer Branding Manager I Projekt Manager I Campaign Manager
Registrieren