Brand Manager, Consultant & Trainer

Martin et Karczinski is a leading agency for corporate identity, design and brand
consulting with 85 employees at its locations in Munich and Zurich. Martin et
Karczinski understands corporate identity as a management tool for the entire
organization and measurably contributes to customer success with strategic
consulting and design. In a leading German CI/CD ranking (Horizont), the agency is
ranked 5th and most recently achieved an annual turnover of EUR 12 million.
Achievements/Tasks
Overall responsibility of client services team including team
leadership, management and recruiting, revenue growth and business
development. Key clients: Lufthansa, BMW, Daimler, Nürnberger
Versicherung
Lufthansa: Client service lead on the EUR 2 million+ per year account;
role included management of the strategy and visual identity
development stream of Lufthansa's identity refresh
BMW/Daimler: Client service lead on the EUR 1 million+ per year
account; role included management of strategic positioning, naming
and identity development for BMW's and Daimler's mobility services
joint venture
Nürnberger Versicherung: Led the EUR 800k+ per year account; role
included overseeing brand implementation and experience projects
and guardianship support
Member of the leadership team and direct report to CEO

Peter Schmidt Group, a member of BBDO Group, has been leading brands to
greater success for over 40 years and is currently Germany's leading brand and
design agency with offices in Hamburg, Düsseldorf, Frankfurt, Munich and Tokyo.
The studio effectively combines strategic consultancy with state of the art design,
brand implementation and brand management solutions and continues to create
brands that inspire and dominate markets since 1972.
Achievements/Tasks
Overall responsibility of The Linde Group's creative services team,
operated by Peter Schmidt Group, including strategic budget,
rescource and process planning for brand and marcomms activities
across all relevant markets and channels
Key accomplishment: Led the transition from an external creative
support team at Peter Schmidt Group to an in-house brand
implementation team at The Linde Group
Direct report to Peter Schmidt Group's management team

Achievements/Tasks
Responsible for the organizational and commercial leadership of key
clients including Airbus Group (previously EADS) and Telefónica
Airbus Group: Led the EUR 1 million+ per year account; role included
management of brand transition from EADS to Airbus Group,
including the rebrand of three major aerospace and security firms
Telefónica: Led the brand guardianship programme for Telefónica's
local B2B corporate brand
o2: Led and managed naming, tone of voice and audio branding
projects for Telefónica's local consumer brand
Lambie-Nairn ambassador and reputation builder in DACH regions
and key contact for potential clients and suppliers